By: Mike Thomas

Los Angeles is known for its dreamers, but few turn those dreams into empires quite like Alex Sattley. Raised in LA and later schooled in Portland, Oregon, Alex’s ambition took root early. Now in his early 30s, he’s not just chasing success — he’s manufacturing it. With six real estate properties, four active businesses, and a flagship fitness hub in Phoenix called Die Trying, Alex’s achievements speak to years of relentless effort, discipline, and vision. Yet beyond the impressive portfolio, his mission is simple: to lift others while continuing to climb himself.

The Making of a Modern Entrepreneur

Alex’s professional journey started in 2017, hustling in marketing promotions. That experience opened his eyes to the immense power of personal branding in a connected world. “Once I realized how digital relationships could transform real income,” he says, “I knew I wanted to help others leverage that potential.”

That realization evolved into his social media agency, where Alex helps clients — especially women entrepreneurs — grow their online presence and often triple their earnings. What makes his agency different isn’t flashy ads or huge client lists, but a personalized, one-on-one model built on trust, discretion, and results. He doesn’t treat clients as numbers; he treats them as partners in growth.

Hard Lessons and Humble Beginnings

Success didn’t come without growing pains. One of Alex’s earliest business blunders was miscalculating the number of weeks in a year — budgeting every month as if it had exactly four weeks. That small oversight led to an entire year of payroll headaches. “It taught me to respect the details,” he laughs.

Other challenges followed: tax confusion, credit misconceptions, and the harsh reality of financial systems. From using TurboTax incorrectly to learning that an ideal credit score without history means little when applying for a mortgage, Alex paid tuition in the form of real-world mistakes. Even a car loan with an appealing interest rate ultimately locked him into payments for six long years. Instead of hiding those experiences, he now uses them as teaching tools for rising entrepreneurs — real lessons money can’t buy.

The Power of Mentorship and the Core Five

Alex believes wealth is about more than money — it’s about sharing wisdom and creating independence. He mentors young people on starting businesses, handling finances, and staying consistent through the grind. “We’re never taught how to actually get rich,” he explains. “You need to understand money, not just make it.”

Behind the scenes, his progress is fueled by his “core five” — a tight-knit circle of friends and business partners who hold each other accountable. Their mutual drive keeps him grounded and focused. “My clients know I’m straightforward,” he says. “That honesty creates loyalty — and loyalty builds businesses.”

A Lesson in Perspective

One of Alex’s memorable encounters took place in an unexpected setting — a gym sauna. While chatting with an older man, he discovered the stranger owned the nation’s top racehorse, valued at over $30 million. The man told Alex something that stuck with him:

“When I was young and broke, I wanted to be old and rich. Now that I’m old and rich, I wish I was young and broke.”

That moment reframed Alex’s philosophy. For him, success isn’t a finish line — it’s a balance between gratitude, growth, and perspective.

What’s Next: Building Beyond the Grind

Looking forward, Alex’s five-year vision centers on scaling smart, not just working hard. He plans to step back from daily operations and focus on systematizing his ventures. His immediate goals include expanding Die Trying into one of Phoenix’s premier fitness brands with two new locations, launching a barbershop, growing his agency, and acquiring more real estate. The target? A $30 million net worth — and the freedom to reinvest that success into others.

Still, Alex’s metric for fulfillment isn’t just financial. He lives by a question that continues to push him forward:

“Why not you?”

It’s a reminder that self-belief is the foundation of every achievement.

Creating a Movement

If Alex could ignite a movement, it would be one focused on real-world problem-solving. Too many entrepreneurs, he says, crumble under stress because they were never taught how to handle adversity. His advice: take things one step at a time and stay consistent. “It’s not about perfection — it’s about staying in motion,” he emphasizes.

For Alex, the grind is about more than profit; it’s about purpose. He’s proof that building wealth, mentoring others, and living in the moment don’t have to be competing priorities — they can be the same.

Follow the Vision

As he enters his mid-30s, Alex Sattley continues to evolve — a grounded, ambitious, and committed individual dedicated to growth. His journey is a masterclass in persistence and giving back, reminding aspiring entrepreneurs that success isn’t just what you build, but who you lift along the way.

Follow his story on Instagram: @alexsattley