By: Jessica Williams
Biel Watches, founded by Michael Bielat in August 2021, has quickly grown into a trusted name in the luxury watch industry. Specializing in buying, selling, and consigning high-end timepieces, Biel Watches offers a curated selection of brands, including Rolex, Omega, Tudor, Audemars Piguet, and Patek Philippe. Based in Western New York, the company operates with a nationwide reach, serving clients across the United States with a reputation for authenticity, reliability, and dedicated customer service.
Michael’s personal connection to luxury watches began early in life and has become an essential part of his identity and career path. He recalls a humorous yet formative story from his childhood: he was always captivated by luxury watches, often admiring their elegance in magazines and movies. Determined to experience wearing one, he arranged for a family member living in New York City to purchase a cheap $25 replica for him. Michael wore that watch proudly—until an accident involving his bicycle left him with both a broken watch and his parents with a hefty dental bill. That moment sparked a realization: he would one day earn and purchase a real Rolex, but only when he had achieved his goals and was ready to own a genuine timepiece.
Years later, while managing various professional responsibilities and balancing family life, Michael eventually saved enough to fulfill his dream. After years of side jobs, including a successful wedding photography business, he acquired his first luxury watch—a 1998 GMT Master 2 “Coke.” This achievement ignited his love for luxury watches and marked the beginning of what would eventually become Biel Watches.
In the years leading up to the company’s launch, Michael’s curiosity about the luxury watch market continued to grow. He observed an increase in interest in watch collecting and saw an opportunity in watch flipping, a business model that aligns with the fluctuating demand for rare and valuable timepieces. Tired of working multiple jobs and longing for more time with his family, he made a pivotal decision: he sold his collection, including his treasured Rolex GMT Master 2, to fund his own watch business. With a deep appreciation for luxury timepieces and a strong entrepreneurial spirit, Michael founded Biel Watches, starting anew with a commitment to delivering authenticity and exceptional service to his clients.
Biel Watches stands out in a competitive market by prioritizing trust and transparency. Each timepiece undergoes thorough verification for authenticity, providing customers with peace of mind in their purchase. Biel Watches also offers a two-year warranty on all purchases, further reinforcing the company’s commitment to quality and customer satisfaction. Additionally, the company provides fully insured overnight shipping, reflecting its dedication to both speed and security in handling valuable luxury items. These factors contribute to Biel Watches’ reputation as a trustworthy and dependable partner for anyone looking to buy, sell, or consign a luxury timepiece.
The success of Biel Watches also stems from Michael’s hands-on approach and his dedication to client satisfaction. Unlike many larger retailers, Biel Watches is known for its personalized, responsive service. Michael personally connects with clients to understand their unique preferences and helps them find their ideal timepiece, whether it’s a Tudor, Omega, Rolex, or another luxury brand. His expertise, coupled with a genuine passion for watches, makes the buying experience memorable for each client, cultivating long-term relationships and client loyalty.
In just three years, Biel Watches has grown substantially, now generating over well over a million dollars in annual sales—a milestone that reflects both the strength of the luxury watch market and Michael’s commitment to excellence. This growth also highlights Biel Watches’ success in meeting the needs of a discerning client base, many of whom turn to the company repeatedly for trusted advice and quality products.
Today, Biel Watches serves as a premier destination for collectors and enthusiasts seeking rare and iconic timepieces. By combining a love for luxury watches with a dedication to authenticity and customer satisfaction, Biel Watches has earned its place in the competitive luxury watch industry. Clients looking to purchase a luxury watch or consign a valuable timepiece can count on Biel Watches for quality, authenticity, and a seamless experience from start to finish.
For more information about Biel Watches and to browse their collection, visit BielWatches.com. Follow Biel Watches on Instagram and Facebook to stay updated on the latest offerings and insights into the world of luxury watches.
Published by: Annie P.
