McDonald’s Announce its Happy Meal for Adults, Reigniting a New Generation’s Love for its Food

The leading fast food chain McDonald’s wants to target older customers with its new adult Happy Meal. And its package comes with a free toy.

As the company tries to put some twists on its usual offerings, McDonald’s announced that it would launch products tailored for adults but still retain the playful side of the Happy Meal, which is primarily packaged in red cardboard boxes.

But, of course, McDonald’s is not alone with the initiative.

A famous streetwear company teams up with McDonald’s for the Cactus Plant Flea Market Box package, which will be available to all participating stores this October 3.

“We’re taking one of the most nostalgic McDonald’s experiences and literally repackaging it in a new way that’s hyper-relevant for our adult fans,” said the McDonald’s USA Chief Marketing Officer, Tariq Hassan.

“I can’t wait to give fans a unique piece of art and culture as we dive headfirst into the dynamic world of Cactus Plant Flea Market together next week. With menu favorites like the Big Mac and McNuggets at the center of this collab, this is another way we’re reigniting a new generation’s love for our food and the brand.”

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In a press release, McDonald’s said:

The Cactus Plant Flea Market Box, a first-of-its-kind collaboration made exclusively for McDonald’s fans by one of the most important brands in culture. 

It all starts with the box, which has been totally redesigned in Cactus Plant Flea Market’s signature style alongside McD’s iconic Golden Arches. 

The box will be available in-restaurant, in the drive-thru, by delivery or on the McDonald’s App starting October 3, while supplies last.

 

It is different than the Happy Meal

The classic Happy Meal contained smaller menus for children to consume.

However, since the adult Happy Meal is for older individuals, McDonald’s decided to put in more contents within the box, like a Big Mac or 10-piece McNuggets. Along with the main course are soda and fries.

And, of course, the highlight of every Happy Meal is the collectibles. Inside every Cactus Plant Flea Market Box is one of four figurines lovers will want to collect.

In addition, McDonald’s has included the mascots Hamburglar, Birdie, Grimace, and Cactus Body for this issue.

While McDonald’s is famed for its ambitious and big partnerships, the current collaboration marks the company’s first venture with brands.

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It can be recalled that the company collaborated with the world-renowned KPop Boy group BTS. With the artists, McDonald’s was able to garner billions of dollars for its Famous Orders campaign.

Going back two years ago, McDonald’s also launched a menu inspired by rapper Travis Scott. The package became popular among music lovers, leading to many stores running out of supply.

As part of the collaboration, McDonald’s will also make available shirts and merchandise from its partner, Cactus Plant Flea Market.

Photo Credit: McDonald’s

Source: CNBC


Opinions expressed by US Business News contributors are their own.

Reggie Whitehead

Posted by Reggie Whitehead

Reggie is a marketing professional and writer.

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