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US BUSINESS NEWS

Revolutionizing Real Estate Marketing The Power of Webinars and Automation with RECODemand

US Business News Staff US Business News Staff on June 24, 2025

RECODemand is quietly transforming the way real estate agents and mortgage professionals generate leads, replacing outdated cold calls and overpriced lead lists with an automated, education-first approach built around one powerful tool: the webinar.

In today’s digital-first landscape, most real estate marketing strategies still rely on volume over value. You can knock on doors, chase cold leads, or buy online traffic, but more often than not, it’s all just noise. That’s where RECODemand steps in. As North America’s first integrated marketing company for real estate and mortgage professionals, RECODemand helps its clients create webinar funnels that not only drive warm, qualified leads, but elevate their brand authority in the process.

The result? More consistent appointments, clients who are generally ready to engage, and a sales cycle that can move along even during your downtime.

From One-On-One Hustle to One-To-Many Growth

The premise behind RECODemand is simple but effective: replace cold prospecting with a system that attracts only serious clients, those who are willing to invest their time to learn, understand, and take action.

The company offers a full-service implementation model: 1-on-1 private coaching with a dedicated funnel expert; Plug-and-play Facebook ad templates to target local prospects; Done-for-you drip campaigns and email automations; Custom-designed webinar slide decks and scripts.

The approach has been effective for many clients, with some seeing notable improvements within the first 30–60 days.

“The last [pre-recorded webinar] ran yesterday. I had 80 people sign up, half of them attended, and I got 10 appointments – all on autopilot,” says James B from New York. 

Why Webinars Work in Real Estate 

Since 2020, the way people buy and sell homes has changed dramatically. Virtual showings, remote closings, and digital consultations are now the norm. But one thing hasn’t changed: the need for trust.

“People crave authenticity,” a RECODemand member shares. “They want to work with someone they believe in. Webinars give you a chance to show up, teach, and connect, at scale. It’s like hosting an open house for your expertise.”

In this model, agents and lenders become more than salespeople. They become local authorities, even micro-celebrities in their markets.

“Picture dozens or even hundreds of people tuning in to hear you speak. By the time someone books a meeting or answers your call, they’re excited because, in their eyes, they’re talking to a celebrity,” the company explains.

Built for Agents and Lenders Who Want More Than “Just Enough”

RECODemand’s clients typically share one thing in common: they’re skilled at what they do, but tired of chasing leads that go nowhere. Whether it’s a solo real estate agent or a boutique mortgage team, most come in with pain points like: Lack of time for consistent prospecting; Frustration with low-quality or “window shopper” leads; Burnout from outdated tactics that no longer work; Tech overwhelm or uncertainty around automation.

What they gain through RECODemand is more than just a funnel. It’s a roadmap to predictability, positioning, and purpose.

Every client is paired with a dedicated webinar coach who helps them build and launch their system from start to finish, managing tech, strategy, scripting, and mindset.

The outcome isn’t just a functional marketing funnel. It’s a brand transformation. Agents go from wondering if they’ll hit six or seven figures, to planning when.

Positioned for Where the Industry Is Headed

With the rise of AI tools, digital buying habits, and remote-first transactions, the real estate and lending industries are evolving fast. But while tech is accelerating, trust remains the deciding factor in every deal.

That’s why RECODemand’s approach hits the mark. It combines the scalability of automation with the authenticity of live engagement, creating a growth engine that runs 24/7, but still feels deeply personal.

And as the demand for digital-first professionals grows, RECODemand is leading the way in helping agents and lenders future-proof their business, without losing the human touch.

Connect with RECO Demand

For agents and mortgage professionals who are ready to stop cold-calling and start scaling, RECODemand offers more than a marketing solution, it offers a movement.

Learn more about their approach and join their growing community:
Follow RECODemand on LinkedIn
Connect on Facebook
Explore insights on Medium

Disclaimer: The information presented in this article is intended for general informational purposes only and does not constitute professional, financial, or marketing advice. While the article highlights RECODemand’s services and their effectiveness in real estate marketing, results may vary based on individual circumstances. Readers are encouraged to consult with professionals before making business or investment decisions. The author and publisher make no guarantees regarding the success or outcomes of using the services mentioned.

Turning Books Into Business Empires with Elite Online Publishing

US Business News Staff US Business News Staff on June 24, 2025

By: Clara Bennett

Jenn Foster and Melanie Johnson met at a marketing conference back in 2015. They were both speakers who believed in the power of personal branding. After a great conversation, they decided to host a book-writing retreat together. The idea was simple: bring people together in a beautiful place and help them write books that would grow their businesses.

That retreat was a hit, and it sparked something even bigger. Jenn and Melanie saw just how many smart, successful people were sitting on amazing ideas, but didn’t know how to turn them into powerful books. That’s when they created Elite Online Publishing, a company that helps people become bestselling authors and stand out as experts in their industries.

Why Write a Book?

Imagine you’re really great at helping people, maybe you give great advice, lead a team, or run your own business. But when people search for you online, they find others who seem more “official.” Why? Because those people wrote books.

Jenn and Melanie show you how to fix that.

“Writing a book makes people trust you,” Melanie says. “It shows you’re serious. It opens doors.”

Your book becomes your authority tool. It’s proof that you know your stuff. And with Elite’s help, you don’t just write any book, you become a #1 bestselling author. Their clients use their books to secure major clients, charge higher prices, appear on podcasts, and even speak on stage at prominent events.

It’s Not About Selling Books, It’s About Selling YOU!

Most people think books are for selling in stores. But Jenn and Melanie teach something smarter: your book isn’t just something to read, it’s a tool to grow your business.

“Your book is your 24/7 sales machine,” Jenn says. “Even when you’re not working, your book is out there building trust.”

Elite handles the entire process for you. You don’t need to be a writer. You don’t need to know how to publish or market. Their team does it all, from ghostwriting and editing to book cover design and media outreach. They even set you up with podcast interviews, blog content, and press features.

It’s a white-glove, done-for-you service that helps you focus on what matters: using your book to grow your authority and get results.

How They Use AI to Help You Even More

Jenn and Melanie didn’t stop with books. They saw how fast the world was changing, and they brought artificial intelligence (AI) into their system to help authors go even further, faster.

Their newest program, the AI Authority Engine, helps you take your book and turn it into content for months or even years. With the help of smart AI tools, they turn your chapters into:

  • Weekly blog posts and emails
  • Eye-catching social media clips
  • Podcast episode ideas and scripts
  • Full client attraction systems

But they don’t just plug in a machine and hit “go.” First, they spend time with you, getting to know your voice, your ideas, and what makes your message different. Then, they use AI to multiply that message across every platform. “AI is like a megaphone,” Melanie says. “But we make sure it’s still your voice coming through.”

 

This blend of human storytelling and smart technology gives Elite clients an edge that traditional publishers and DIY methods can’t match.

Real People, Real Results

Clark East was in debt—he had only $200 to his name. But he believed in his story and wrote his book with Elite’s help. Today, he’s a top-selling author whose book Life is a Series of Unexpected Interruptions hit #1 in international categories and top 21 “hot new release” spots on Amazon.

Because of that book, Clark turned $200 into around $70 million in real estate development deals. He also became a media favorite, landing radio, TV, and podcast appearances that boosted his authority and opened doors he never dreamed possible.

Clark’s journey shows what happens when you pair true expertise, a compelling story, and the right system:

  • He rose from nearly nothing to millionaire status—making $70 million in development deals.
  • He became a #1 bestselling author across multiple international categories.
  • He’s now a trusted media voice, sharing his story on a national stage.
    “Elite didn’t just help me write a book,” Clark says. “They helped me build my comeback and my brand.”

What’s Next?

Jenn and Melanie aren’t slowing down. They’re training business owners on how to use books, podcasts, and AI to build entire authority platforms.

“If you want to leave a mark, you need more than a logo or a website,” Jenn says. “You need a message. A book is the first step. We’ll help you take the rest.”

Want to grow your brand and get more clients with a bestselling book? Visit Elite Online Publishing and book a call with Jenn or Melanie today. Your story deserves to be told, and we’ll help the world hear it.

 

Disclaimer: The information provided in this article is for general informational purposes only and does not constitute professional advice. Results mentioned may vary depending on individual circumstances. Readers interested in writing a book or using publishing services are encouraged to conduct their own research and consult with a professional to ensure the best course of action for their specific needs.

Positive Space Media Launches Creators Cohort

US Business News Staff US Business News Staff on June 24, 2025

By: Sara Thorpe

Positive Space Media, a mission-driven media company known for fusing storytelling with community empowerment, has officially launched its newest initiative: The Positive Space Academy Creators Cohort. This nonprofit program is designed to equip teenagers from underserved communities with hands-on media training, mentorship, and career opportunities in the rapidly-evolving media landscape.

Founded in 2017, Positive Space Media has built a footprint in film, advertising, emerging technology, and education. With operations in Chicago, Birmingham, Indianapolis, New York, and Las Vegas, the company has consistently prioritized impact alongside innovation—investing in content and platforms that empower individuals and communities.

The Creators Cohort represents an expansion in alignment with that mission.

A Bold Commitment to Youth and Economic Development

Through this new program, Positive Space Media is addressing a critical gap in access for aspiring creatives aged 16–21, particularly those from underserved communities. Cohort members will receive comprehensive media production training—including cinematography, editing, lighting, journalism, and entrepreneurship—all guided by seasoned professionals in the field.

But the program goes far beyond technical skills. “This isn’t just about teaching teens how to hold a camera,” says Chief Creative Officer Chaim Nazeer. “It’s about giving them the confidence, mentorship, and economic support to see media as a viable career path.”

More Than a Program—A Pipeline

Structured as an economic development initiative, the Creators Cohort will connect students to real-world productions, client-facing projects, and paid internship opportunities. The program also plans to include the Business Impact Fund, which will award micro-grants to small businesses spotlighted in student documentaries. These grants can be allocated for marketing or reinvested into local philanthropic causes—creating a ripple effect of economic impact at the grassroots level.

Each cohort member will work alongside professionals in various fields, allowing them to create content that is both reflective of their communities and indicative of the diverse range of skills needed in today’s media ecosystem. From local news coverage to feature-length documentaries, participants will have the chance to shape the narratives that matter most to them. This approach not only enhances their portfolios but also provides valuable insight into the complexities of the media production process, empowering them to take on leadership roles in the future.

First Cohorts Plan For Launch in Chicago and Birmingham

The inaugural cohorts are launching in Chicago, Illinois and Birmingham, Alabama this year, with Positive Space Media planning expansion to additional communities in the near future. The Positive Space Academy Creators Cohort will run after school and throughout the summer, culminating in professional-grade productions that highlight real stories and local voices.

Positive Space Media’s expansion of this initiative, with plans to grow into additional cities, signifies the company’s ongoing commitment to transforming the media landscape. The program ensures that talent from underrepresented communities will have a direct line to the career opportunities and financial backing needed to thrive in the media industry. The company’s broader vision for the future includes scaling the program to reach even more cities, further contributing to a growing national platform of creative and economic empowerment.

A Platform for National Impact

Positive Space Media has long operated with the belief that media is a tool for real change. With the launch of the Creators Cohort, the company is building a national platform that nurtures talent, uplifts small businesses, and fosters economic opportunity—one story at a time.