
The Hidden Cost of Sticking with Default Checkout Systems: Why “Out of the Box” Isn’t Built for Scale
By: Jeremy Showe When a direct-to-consumer (DTC) brand crosses the seven-figure mark, every tiny leak in the funnel starts to look like a burst pipe. Nowhere is that truer than at the checkout. Yet most teams still rely on the out-of-the-box flows that came with their stack—standard checkouts from ecommerce platforms or payment providers. Those defaults