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McDonald’s Reboots Value Strategy With Low‑Cost Menu Items in U.S.

McDonald’s Reboots Value Strategy With Low‑Cost Menu Items in U.S.

McDonald’s is preparing to launch its revamped value menu, McValue 2.0, across the United States in April 2026. This new initiative comes as part of a broader strategy to offer more affordable options to price-conscious consumers, especially as rising living costs continue to challenge household budgets. McDonald’s aims to regain its reputation as a top choice

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