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Walmart Advertising Growth Strengthens Profit Contribution

Walmart Advertising Growth Strengthens Profit Contribution

Walmart Connect grew 44% in the quarter as the retailer’s U.S. same-store sales growth slowed to 4.1%. The advertising business uses Walmart’s customer data to target shoppers and has become a larger contributor to operating income as the retailer expands advertising across digital platforms, stores and streaming media. Key Takeaways Walmart Connect’s advertising business grew 44%

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