
Kroger Faces Weaker Sales as Consumer Spending Shifts
Kroger is adjusting its pricing, private-label and product strategies after consumer spending shifted toward competitors and lower-income households reduced purchases. The grocery retailer reported softer second-quarter sales and lowered its 2026 identical-sales outlook, while stronger private-label demand provided a source of growth as shoppers became more selective about household spending. Key Takeaways Kroger lost more than






























