The most common mistake in book marketing is treating launch day as the beginning. It is the midpoint. Everything that makes launch week work was built in the three months before it, and everything that makes a book earn was built in the three months after. Below is that calendar, laid out as a sequence. It
The most common mistake in book marketing is treating launch day as the beginning. It is the midpoint. Everything that makes launch week work was built in the three months before it, and everything that makes
Costco reported stronger-than-expected fourth-quarter results on September 24, with revenue reaching $95.72 billion as comparable sales increased. The retailer said customer traffic and purchasing activity remained solid, providing a current business indicator of how
When a property dispute between co-owners ends up in litigation, the outcome rarely turns on who’s telling the truth. It turns on who can prove it. According to Alexander Paykin, Esq., founder of Paykin
Jason Hope, CPA, CFA, began thinking differently about accounting technology while working in private equity. He was assigned full-time to one portfolio company and spent the early months cleaning up the work he inherited.
By: Lyssanoel Frater Businesses can help customers navigate urgent, unfamiliar situations by making information accessible and easy to understand. People contact service providers when they have an urgent problem they can’t solve on their
By: Fabiana Barbery Someday is one of the most expensive words in an entrepreneur’s vocabulary. Someday I’ll take the trip. Someday I’ll make it to the games. Someday when the business is more stable,
By: Santiago Miller The difference between a company that approaches immigration strategically and one that treats it as a compliance function is not most visible in the quality of the legal filings or the
By: Dar Dowling Psychologists Pauline Clance and Suzanne Imes coined the term “impostor phenomenon” in 1978: a persistent belief that you’re less competent than others perceive you to be, despite clear evidence of your
Major PFAS producers are expanding capacity as AI infrastructure increases demand for chemicals used in data-center cooling, semiconductor manufacturing and battery materials. Companies including Chemours, Daikin and Arkema are expanding PFAS-related operations, while some
Why technically sound data science still fails – and what leaders should examine before blaming the model or the team. By Atul Mohan, PhD Atul Mohan, PhD, is a senior data and AI executive
Coca-Cola and its U.S. bottling partners plan to invest $10 billion in domestic infrastructure from 2026 through 2030, covering production, distribution and office facilities across several states. The planned spending will expand the company’s
By: Aliaksei Trafimchyk Transportation technology has transformed how Americans move within cities. Travel between cities, however, can still present a different set of challenges. For travelers moving between regional destinations, university campuses, suburbs and
As AI sharpens credential-based attacks, Passpack’s new iOS app and Chrome extension make secure login easy, on mobile and in the browser. Passpack has launched its iOS app and Chrome extension, extending secure password
Complex civil cases usually involve conflicts between individuals and major organizations and require large teams that can handle voluminous evidence, multiple plaintiffs, and liability issues. Plaintiff-side firms that specialize in these cases typically focus
The U.S. budget deficit widened to $1.833 trillion in fiscal 2024 even as federal receipts reached a record. Final government data show how rising interest costs and higher spending outpaced revenue growth, which agencies
By: Laura Zanky Thomas R. Fox knows how to write about institutional failure, crisis response, and the gap between what risk management requires and what organizations actually do under pressure. He has spent fifteen
By: Laura Zanky Thomas R. Fox knows how to write about institutional failure, crisis response, and the gap between what risk management requires and what organizations actually do under pressure. He has spent fifteen
By: John Moore Universities across the country are cutting programs and shrinking budgets. Amberton University, a Texas-based institution, is moving in the opposite direction. Amberton University plans a multi-million-dollar overhaul of its Garland campus.
Most consumer technology companies do it the other way round. Build for the mass market, gather data, then move upmarket into professional settings once the product is proven. Kami Vision inverted that. Its fall
Amazon has hired banks to arrange a sterling-denominated bond offering, with three-, six-, 12- and 19-year maturities under consideration. The transaction could launch as early as September 9, subject to market conditions, as Amazon
By: Sam Williams There is a specific kind of authority that only accumulates through decades of genuine immersion in a field, and Sharon Daniels has that authority in a domain that most people are
By: Ben Walker There’s a version of the expert author who presents their framework as something they’ve mastered and moved past. A set of principles they discovered, applied, and now teach from a comfortable
Across a career that has taken him from post-conflict Liberia to Fortune 50 boardrooms, from major sports league commissioners to one of the most consequential corporate crises in modern aviation history, Bradley Akubuiro has
By: William Reimers Creativity is not the first word most people reach for when describing immigration law. The field is associated with complexity, bureaucracy, and the kind of procedural rigor that leaves little room
By: Henry Penshorn Leaders cannot expect extraordinary customer experiences from employees who are having ordinary ones. That is the central claim running through Kris Erickson’s work, and it cuts against a common instinct in
