La Reina Charm, LLC, a jewelry brand founded by Renad Aref, has been making waves in the jewelry industry with its unique and meaningful designs. Established in early 2021, the company specializes in turning coins into refined and elegant pieces of jewelry. This distinctive approach, coupled with Aref’s rich cultural heritage, has set La Reina Charm apart in a competitive market.
Renad Aref, the CEO and designer of La Reina Charm, comes from Palestinian and Puerto Rican ancestry. Her passion for coin collecting began in childhood, inspired by her father’s travels around the world. Each trip brought her new and fascinating coins, which sparked her lifelong interest in the various sizes, shapes, and designs of currencies. This fascination ultimately led her to start La Reina Charm, transforming her hobby into a business that celebrates powerful women through bespoke jewelry.
The mission of La Reina Charm is to capture the elegance and royalty that all women possess through jewelry that tells a story. The brand’s name, which translates to “The Queen Charm,” reflects this mission. Each piece in the collection is designed to exude royal and peaceful energy and is made in limited quantities with high-quality materials. Aref’s background and inspiration are evident in every piece, with designs often incorporating elements of rich heritage through mixed metals of 18K Gold-filled Sterling Silver, precious stones, and cultural elements.
Aref’s commitment to her craft and her cultural heritage is further highlighted by her feature in the University at Buffalo’s June 2022 article, “Summer Hours: Crafting Jewelry to Showcase Powerful Women.” This feature recognized her unique approach to jewelry making and her dedication to empowering women through her designs.
La Reina Charm’s pieces are not just beautiful; they are also durable and long-lasting. Aref takes great care in the jewelry-making process to ensure that the coins do not tarnish, resulting in pieces that are both aesthetically pleasing and practical. This attention to detail and commitment to quality have earned La Reina Charm a loyal customer base.
Photo Courtesy: Eduvijez Sanchez, Photographer
| Chile Coin Necklace
One of the compelling aspects of La Reina Charm is its focus on female empowerment. Aref’s journey as a female founder, especially from the Muslim community, is a testament to her resilience and determination. She aims to challenge negative stereotypes and inspire other women, particularly Muslim women, to pursue their entrepreneurial dreams. By building bridges of understanding and changing the narrative surrounding the Muslim world, Aref hopes to make a positive impact through her business.
La Reina Charm’s logo and designs are a reflection of Aref’s diverse background. The ancient art form of calligraphy, taught to her by her father, Dr. Amjad Aref, adds a deep cultural and personal significance to her work. The name “La Reina” means “the queen” in Spanish, while “charm” signifies the enchanting nature of her pieces. The designs often feature Levantine-inspired elements, which add a unique and meaningful touch to each piece. This blend of cultural influences creates jewelry that is not only beautiful but also rich in history and significance.
Photo Courtesy: Eduvijez Sanchez, Photographer
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Renad Aref’s dedication to her craft and her cultural heritage is evident in every piece she creates. Her story is one of passion, resilience, and a deep commitment to empowering women. La Reina Charm is more than just a jewelry brand; it is a celebration of the strength and elegance of women around the world.
Renad’s mission goes beyond creating jewelry of cultural significance but also a strong dedication to humanitarian work. To live up to this promise, each purchase makes a difference. They give back 10% of profits to efforts to continually support women, orphan children, and villages around the world. A few of the notable causes supported include HEAL Palestine, The Palestinian Children Relief Fund, and Islamic Relief USA.
Through La Reina Charm, Renad Aref continues to strive to bring women of all races together in unity, regardless of belief, status or culture. Her limited edition and rare coin jewelry can be seen on talented influencers, models and content creators. Most notably Aiszah Rangel, a talented content creator of Lebanese and Mexican heritage can be seen wearing these timeless and one of a kind pieces.
For more information about La Reina Charm and to explore their collection, visit their website at La Reina Charm. Follow them on Instagram and Facebook for the latest updates and new designs.
Media Contact:
Renad Aref
CEO, La Reina Charm, LLC
Email: lareinacharm@gmail.com
Image: La Reina Charm Jewelry Collection
Published by: Holy Minoza
