Azeal Digital: Elevating Businesses Worldwide from Surrey

US Business News Staff on November 27, 2024

Azeal Digital, a digital marketing powerhouse with roots in Surrey, British Columbia, is rewriting the rules of small business growth in the digital age. As a Digital Marketing Agency in Surrey, Azeal Digital has blossomed from a community-centered mission into a global success story, reaching clients across continents. Founded by Riaj Raihan, a Master’s graduate in Communication, Azeal Digital was born out of Raihan’s drive to uplift local businesses after witnessing the challenges they faced in achieving visibility. “Our journey started with a simple goal: to help businesses connect meaningfully with their customers, wherever they are,” Raihan shares.

Empowering Small Businesses with Big Solutions

A commitment to each client’s unique needs is at the core of Azeal Digital’s philosophy. While many Marketing agencies in Surrey, BC, offer standard services, Azeal stands out by delivering meticulously customized strategies that address each business’s specific challenges. Whether working with a Surrey-based small business or a global company, Raihan and his team apply a personal touch that has set the agency apart in digital marketing.

In one notable success, Azeal Digital’s partnership with Vaseba Immigration highlights the agency’s capabilities in scaling businesses into international markets. Vaseba, once a small immigration consultancy, grew its client base substantially after Azeal helped reimagine its online presence. Through a blend of SEO and targeted ads, Vaseba became an authority on Canadian immigration, reaching clients in multiple countries and building lasting relationships with communities needing their services.

Transformative Results in Education and Health Care

Azeal Digital has made headlines in the educational sector with Orane International College, a leader in beauty and wellness training with over 120 campuses worldwide. Azeal’s strategic work with Orane went beyond mere advertising; the agency crafted a digital strategy emphasizing the college’s commitment to student success and industry relevance. Orane experienced a remarkable enrollment and brand recognition surge, especially in new international markets, solidifying its position as an ideal institution in beauty education.

Another success for Azeal is its work with Dynamiclear Rapid, a company specializing in cold sore treatments. Azeal ran targeted campaigns across Amazon, Google, and Meta Ads in South Africa, Australia, Canada, and the USA. By emphasizing education, trust, and product reliability, paired with SEO-optimized content and impactful storytelling, Azeal helped Dynamiclear reach customers seeking effective solutions. This strategy boosted brand visibility and drove significant sales in these competitive markets.

A Client-Centric Mission that Drives Global Growth

Azeal Digital’s achievements stem from its commitment to a client-first approach. By leveraging data-driven insights and market analysis, Azeal ensures that each campaign is finely tuned to its clients’ objectives, making real, measurable impacts. This client-centered approach has become a defining feature of the agency, drawing praise from companies across diverse industries. Testimonials emphasize the agency’s proactive communication, willingness to adapt, and dedication to delivering results.

“Whether we’re working with local businesses or international firms, we build strategies that reflect each client’s mission and goals,” Raihan explains. “Success is measured not just by metrics, but by the real impact we make in each client’s growth journey.”

A Vision for the Future of Digital Marketing

As digital marketing continues to evolve, Azeal Digital remains at the forefront by focusing on growth, innovation, and meaningful client relationships. With a comprehensive suite of services—including SEO, content marketing, and social media management—Azeal’s holistic approach ensures that clients not only attract attention but cultivate strong, lasting customer relationships.

Looking forward, Azeal Digital is set to expand its impact further, with plans to help even more businesses harness the power of digital transformation. By aligning strategies with client values and focusing on genuine engagement, Azeal is paving the way for small and medium-sized businesses to thrive in an increasingly competitive global market.

Published by: Annie P.

Stocks vs. Bonds: How to Know Which Is Ideal for Your Investment Needs, With Ramsey Brock

US Business News Staff on November 27, 2024

By: Dennis Conklin

For new investors, understanding the different types of investment options can feel overwhelming. One common area of confusion is how stocks and bonds differ and how they can each play a role in an individual’s investment portfolio.

I recently spoke with Ramsey Brock, president of Brock Asset Management. As he explains, understanding the key differences between stocks and bonds and having a clearly defined investing strategy is crucial for allocating the right mix of these assets in one’s portfolio.

Stock Basics

Buying a stock means you have equity or partial ownership of a company. As you purchase more shares, you own more of the company. The value of your shares grows or falls in line with the company’s value — and when you decide to sell your shares, you either gain or lose money based on how the current value compares to the value when you first bought them.

Brock explains, “Individual stocks vary in risk profile and potential for generating a positive return. Many factors influence whether a stock will increase or decrease in value, such as the company’s performance, underlying market strength, and even world events that influence its niche or business. Investing in individual stocks tends to have higher risk, but this also has the potential for higher returns.”

Historically, the average annual return of the S&P 500 is around 10%, though that can vary significantly between individual stocks. Brock points out that investors only make money when they sell their stocks and that stocks are liable to capital gains tax when they are sold at a profit.

How Do Bonds Work?

Bonds aren’t investments in the same sense that stock is. Instead, a bond is a type of loan that you provide to the government or a company. A bond essentially gives them a loan, which the government or company you bought from is then required to pay interest on for the bond period. Interest rates tend to be lower than growth achieved through stocks, with treasury bonds offering 4.5% interest on 30-year bonds.

Treasury bonds issued by the U.S. government are the most well-known. Issued for terms of 20 to 30 years, the government makes fixed interest payments to bondholders every six months until the bond matures. When the bond matures, the government pays back the initial investment amount. Corporate bonds work similarly, though interest payment timelines can vary. It’s also worth noting that corporate bonds carry some risk if the company that issued them were to go bankrupt.

“Bonds are a much lower-risk investment than stocks, particularly if you obtain a bond through the government. The interest payments from bonds act as a fixed income, making them an attractive option for conservative investors,” Brock says.

“Bonds can also be more attractive in some cases because treasury bond interest payments are often exempt from state income tax, and municipal bond interest payments are exempt from federal income tax and often exempt from state income tax.”

Picking the Right Options for Your Investment Needs

Brock feels that understanding how stocks and bonds work and the likely risk and return is essential for developing an investment portfolio that caters to your unique needs.

“Deciding which stocks and bonds to invest in should be heavily influenced by your risk tolerance and overall investing goals,” he explains. “Long-term, you will likely see better returns from investing primarily in stocks. If you prefer a more predictable income stream and lower risk to your initial investment, bonds may align better with your investment approach. Incorporating both types of assets can help create a diversified portfolio tailored to managing risk.”

As part of this, Brock recommends that an investor’s portfolio balance be adapted over time based on proximity to a particular financial goal. “Generally speaking, your investment mix should become more conservative as you get closer to a financial goal such as retirement,” he explains.

“So, when you start investing, your portfolio would lean more heavily toward stocks while only incorporating a smaller percentage of bonds. As you get closer to your target date, that balance shifts until you allocate more to bonds than stocks. This might give you greater opportunity for growth early on while offering greater protection against market downturns right before you reach your goal.”

Making the Right Choice

As Brock’s comments help illustrate, there isn’t necessarily a one-size-fits-all answer for whether stocks, bonds, or a mixture of both assets is best for your portfolio. It largely comes down to your risk tolerance and investing goals. And, of course, you will also need to evaluate the potential risk and reward associated with individual stocks and bonds.

By doing your due diligence and ensuring that your investment decisions align with your financial goals, you can put yourself on track to reach them. Don’t hesitate to consult a financial professional to determine what type of portfolio balance will fit your long-term strategy.

Disclaimer: This content is for informational purposes only and is not intended as financial advice, nor does it replace professional financial advice, investment advice, or any other type of advice. You should seek the advice of a qualified financial advisor or other professional before making any financial decisions.

Published by: Annie P.

Lines of Safety: How 5S Floor Markings Revolutionize Workplace Organization

US Business News Staff on November 27, 2024

By: Joshua Finley

United Floor Coatings, a reputable provider of high-quality flooring solutions in the Carolinas, is driving workplace safety and efficiency through its innovative 5S safety floor marking services. With over two decades of experience and more than 4 million square feet of installations completed, the company is leveraging its expertise to meet the evolving needs of advanced manufacturing and automated logistics facilities.

The 5S methodology—Sort, Set in Order, Shine, Standardize, and Sustain—emphasizes visual organization to enhance productivity and safety in industrial environments. United Floor Coatings applies these principles through precise floor markings that clearly delineate work zones, pedestrian pathways, and hazard areas. These markings play a crucial role in minimizing workplace accidents, streamlining operations, and fostering compliance with industry safety standards.

“Our commitment to workplace safety is at the heart of everything we do,” said Ryan Workman, owner of United Floor Coatings. “”Our 5S floor marking solutions aim to support organized and visually clear business environments. By defining work zones, pathways, and hazard areas, these markings help companies enhance workplace safety, streamline workflow, and adhere to recognized safety practices. It’s more than just a product—it’s about empowering our clients to create safer, more productive spaces for their teams.”

United Floor Coatings has built its reputation through a commitment to innovation and consistent service. The company’s plant-based epoxy coatings are designed for strong adhesion and quick curing, providing reliable solutions in challenging environments, such as wet or oil-contaminated surfaces. This expertise helps clients make safety upgrades while minimizing disruptions to their operations.

The company’s focus on safety extends beyond individual installations. With the rise of advanced manufacturing practices and the increasing complexity of logistics facilities, United Floor Coatings has positioned itself as a partner in workplace transformation. Its solutions not only meet immediate operational needs but also adapt to long-term industry trends, such as the integration of robotics and automated systems.

“Safety and efficiency are non-negotiable in today’s industrial environments,” Workman added. “The demands of advanced manufacturing require more than traditional approaches. Our 5S markings provide an essential organisation layer that supports human teams and automated workflows, ensuring everyone and everything operates in harmony.”

The company’s success is also attributed to its commitment to client satisfaction, as evidenced by over 125 five-star reviews and a customer base that spans residential, commercial, and industrial sectors. While United Floor Coatings began with residential projects such as garage and patio coatings, its expansion into commercial and industrial markets has been fueled by its ability to deliver tailored solutions that blend aesthetics with functionality.

United Floor Coatings’s key differentiator is its warehouse safety striping expertise. These markings are particularly vital in environments where clear delineation of workspaces, machinery zones, and pedestrian walkways can mean the difference between a smooth operation and a costly safety incident. By implementing 5S principles, companies not only protect their workforce but also reduce downtime and improve compliance with occupational safety standards.

The growing demand for safety-focused solutions underscores the importance of 5S practices in today’s workplaces. As companies navigate the complexities of modern manufacturing and logistics, United Floor Coatings remains at the forefront, offering durable and effective solutions that align with industry needs.

The company’s comprehensive approach to floor coatings ensures that each project is executed precisely and carefully. From initial consultation to final application, United Floor Coatings provides a seamless experience supported by a team of trained subcontractors and in-house crew leaders who are committed to delivering excellence.

United Floor Coatings’ contributions to workplace safety are not confined to the Carolinas. As the company continues to expand its reach, it aims to influence industry standards across the Southeast and beyond. With its 5S safety marking solutions, United Floor Coatings is helping businesses create environments that prioritize both people and productivity.

For more information about United Floor Coatings and its services, visit www.unitedfloorcoatings.com or connect with them on Instagram, Facebook, and LinkedIn.

Published by: Nelly Chavez

Navigating 1031 Exchanges

US Business News Staff on November 27, 2024

Navigating the maze of real estate investment strategies can be challenging. 1031 exchanges are a powerful tool for savvy investors. This IRS-approved strategy allows you to reinvest sales proceeds from one property into another ‘like-kind’ property without immediate tax liability, possibly preserving your capital for further growth opportunities. The 1031 exchange is a strategic move that may offer opportunities to maximize financial possibilities in the real estate market.

Understanding 1031 Exchanges

The 1031 exchange is a valuable tool for investors looking to defer capital gains taxes on the sale of investment real estate. However, to maximize the benefits, it’s crucial to understand this process fully.

Section 1031 of the Internal Revenue Code dates back to 1921. It was adopted into law to permit taxpayers to defer the recognition of taxable gains on the disposition of assets used in business or for investment.

Under the law, an investor can defer taxes on capital gains and depreciation recapture at the time a real property investment is sold if the net equity from the sale is reinvested into a similar property of the same or greater value within a specified time frame. Similar property is broadly defined to include many types of investment real estate, such as rental homes, multifamily apartment buildings, commercial buildings, medical properties, Delaware Statutory Trust properties, and Triple Net Leased (NNN) properties.

Instead of selling a property, paying taxes on the profits, and buying another property, a 1031 exchange allows you to roll the funds into a new property purchase. This deferral of taxes may help investors keep their capital working for them, potentially enhancing their portfolio without the immediate tax hit.

“The process is not just a simple swap, though,” says Chay Lapin. “It requires planning and precise execution, requiring a qualified intermediary to handle the funds.”
The IRS sets the rules surrounding 1031 exchanges, ensuring the process is fair but strictly regulated.

One of the important things to remember is how the IRS defines a “like-kind” property. Like-kind doesn’t mean you must exchange one apartment complex for another; considerable flexibility exists. For instance, you can sell an apartment complex and purchase a retail building, you can sell a retail building and purchase an industrial building, you can sell an industrial building and purchase raw land, etc. However, you can’t exchange a piece of real property for a business, for example. It’s also worth noting that a 1031 exchange can only involve property held for investment, not personal use, and to maximize the benefits of a 1031 exchange, the replacement property should be of equal or greater value than the relinquished property.

What’s often forgotten in the lead-up to an investment property’s sale is how quickly the 1031 clock starts. After that sale, you have 45 days to choose to identify a property with your qualified intermediary (the escrow-like company that holds your exchange proceeds after you sell your relinquished property). From there, you must close on that property within 180 days of the sale to qualify for the 1031 benefits.

Investors are always encouraged to obtain the guidance of their CPA and attorney to ensure compliance with all 1031 rules and regulations. Without adherence to these guidelines, one might end up with an unwanted tax bill.

Understanding the Role of Qualified Intermediaries

When considering a 1031 exchange, understanding the role of a Qualified Intermediary (QI) is crucial. The QI acts as a middleman, guiding you through the process for a smooth 1031 exchange transaction. Their role is to ensure you follow IRS 1031 guidelines.
The IRS requires a QI to maintain the integrity of the exchange and ensure all rules are strictly followed. They handle essential tasks like preparing the Exchange Agreement and holding the sale proceeds until you’re ready to purchase the replacement property, preventing you from inadvertently nullifying the exchange by controlling the funds.

Choosing a trustworthy, experienced QI is key. Look for someone with a solid reputation and proven track record. Verify their credentials and bond status to safeguard your exchange from potential pitfalls.

“A Qualified Intermediary (QI) is required in the process and holds the proceeds from the sale until they are used to buy the replacement property. They ensure all paperwork is completed correctly and on time, minimizing the risk of mistakes,” says Chay Lapin.

Photo: Unsplash.com

What Types of Properties Can I Use for My 1031 Exchange?

We’ve already discussed the need to exchange your investment property for a like-kind property. However, you can choose many different options to execute a 1031 exchange.
The obvious is trading one property that you actively manage for another. An example might be that you sell a duplex and purchase a commercial building. In that instance, you’re maintaining your role as landlord, which includes repairing issues, dealing with individual tenants, property management, asset and property level accounting, and processing rent.

We sometimes refer to these responsibilities as the “Three T’s: Tenants, Toilets, and Trash.”
A slightly more passive approach is to exchange into a triple-net property. In this case, you’re leasing your property to a tenant who often agrees to pay the majority of expenses associated with the property, which typically include taxes, insurance, and maintenance. Many investors love having CVS, Walgreens, Advance Auto Parts, FedEx, Starbucks, or Dunkin’ Donuts as tenants paying them rent each month.

However, in this situation, the investor is still an active landlord. That means you are still responsible for all of a property’s many needs — including often coordinating and paying for repairs, paying property tax bills, and processing invoices. The difference from a standard lease is that you often bill the tenant for those expenses and are now tasked with tracking down the tenant and getting them to reimburse you. For an investor to think that the triple net property option is passive is wishful thinking.

In addition, many 1031 exchange investors are uncomfortable placing a large portion of their net worth into a single NNN property. The age-old adage of avoiding putting all your eggs in one basket hits home regarding real estate investing.

Delaware Statutory Trusts (DSTs) are potentially a good option for investors looking for a fully passive exchange option. A DST is an entity that holds title to a piece of real estate, and investors may choose to buy in for a minimum investment amount. DSTs are used by investors to build a diversified portfolio for their 1031 exchanges whereby they can, for example, exchange equity from the sale to purchase multiple DSTs in equal increments.

The investor may choose to buy a portion of the equity in a DST that owns a long-term net leased FedEx building, a portion of the equity in a DST that owns a long-term net leased Amazon building, a portion of the equity in a debt-free multifamily DST apartment building, a portion of the equity in a DST that owns multiple multifamily units across different locations, and lastly, a portion of the equity in a DST that owns a long-term net lease industrial property. It is important to note that diversification may help reduce risks but does not guarantee profits or protection against losses.

Additionally, the trust’s sponsor is the property’s asset manager, which involves handling reimbursements from tenants and daily needs, repairing issues, processing rent and invoices, etc. This may give investors a more passive approach to their 1031 exchange and a change in lifestyle from the active duties of property management. DSTs are also a great backup plan to keep in mind due to the 1031 exchange’s tight timeframe. Because the trust already owns the properties, transactions can often be completed within a few days.

About Kay Properties and www.kpi1031.com:

Kay Properties helps investors choose 1031 exchange investments that help them focus on what they truly love in life, whether their children, grandkids, travel, hobbies, or other endeavors (NO MORE 3 T’s – Tenants, Toilet, and Trash!). We have helped 1031 exchange investors for nearly two decades exchange into over 9,100 – 1031 exchange investments. Please visit www.kpi1031.com for access to our team’s experience, educational library, and our 1031 exchange investment options menu.

Disclaimer: This material is not tax or legal advice. Please consult your CPA/attorney for guidance. Past performance does not guarantee or indicate the likelihood of future results. Diversification may help reduce risks but does not guarantee returns and does not protect against loss. Potential cash flow, potential returns, and potential appreciation are not guaranteed. There is a risk of loss of the entire investment principal. Please read the Private Placement Memorandum (PPM) for the offerings’ business plan and risk factors before investing—securities are offered through FNEX Capital LLC, member FINRA, SIPC.

Published By: Aize Perez

Digital Camouflage: Protecting Executive Privacy Online

US Business News Staff on November 27, 2024

By: Joshua Finley

In a world where digital footprints can be traced with astonishing accuracy, maintaining privacy has become a cornerstone of personal and professional security. For executives, whose influence and actions carry weight across industries, the stakes are even higher. Molly Blomquist, CEO of MB Strategies, Inc., brings a wealth of expertise in security and risk management to the forefront with her innovative approach to “digital camouflage.”

With a career spanning over two decades in the U.S. Government, Blomquist’s professional trajectory includes managing high-stakes security initiatives in some of the world’s most volatile regions, such as Iraq and Pakistan. Her leadership in areas like risk mitigation, negotiation strategies, and global security operations underscores the importance of adaptability and discretion in a hyper-connected era. MB Strategies, Inc. provides tailored solutions based on Blomquist’s extensive experience in the field. These services aim to meet the unique needs of executives and organizations seeking improved security practices.

Blomquist defines digital camouflage as a sophisticated blend of privacy tactics designed to shield personal and corporate data from potential threats. The digital era, she emphasizes, requires more than traditional security measures. “Today, the challenge isn’t just about locking doors or setting boundaries in the physical world,” she notes. “It’s about recognizing how interconnected systems expose vulnerabilities that didn’t exist a decade ago.”

At its core, digital camouflage centers on three key principles: strategic anonymity, information compartmentalization, and proactive data hygiene. Strategic anonymity involves reducing identifiable data across online platforms, a practice particularly relevant for high-profile individuals. This includes curating social media presence, obscuring travel itineraries, and utilizing pseudonymous accounts for private activities.

Information compartmentalization, another cornerstone, focuses on separating personal and professional lives within the digital realm. Blomquist advocates for keeping sensitive data in siloed environments, limiting cross-referencing capabilities for potential cyber intruders. “Executives often underestimate the power of aggregation. A seemingly innocuous social media post can, when combined with other data, reveal patterns that pose serious risks,” she explains.

Proactive data hygiene, the third principle, emphasizes continuous vigilance. This includes regular audits of one’s digital presence, monitoring exposure levels, and leveraging tools to identify breaches before they escalate. Blomquist’s team at MB Strategies emphasizes real-world application, offering practical training for executives to implement these measures effectively.

For Blomquist, digital camouflage transcends simple operational strategies—it represents a philosophy of risk awareness and intentionality. Her years in government taught her the value of preemptive action. “The best security solutions are those you never need to use because the risks were mitigated before they materialized,” she says. This forward-thinking approach resonates deeply in an environment where cyberattacks, data leaks, and personal breaches have become increasingly common.

Blomquist’s career achievements are rooted in high-level problem-solving and team collaboration. Her tenure with the U.S. Government included overseeing regulatory compliance efforts, spearheading investigations, and leading global security initiatives. These roles demanded not only technical acumen but also exceptional interpersonal skills, particularly in negotiation and conflict resolution. These experiences uniquely position her to address the multifaceted challenges of digital security in corporate environments.

What sets Blomquist and MB Strategies apart in a largely male-dominated industry is her distinctive perspective. By combining technical expertise with a nuanced understanding of human behavior, she brings a fresh lens to the conversation about privacy and security. “As a female leader in this field, I approach negotiations and strategy with a focus on communication, collaboration, and adaptability,” she says.

Blomquist’s upbringing in the small town of Lafferty, Ohio, further informs her perspective. Inspired by her FBI-affiliated uncle’s tales, she cultivated a lifelong appreciation for communication and connection. These foundational values permeate her professional philosophy, emphasizing the human element in even the most technical security processes.

MB Strategies has become a trusted partner for executives seeking guidance in managing the complexities of modern privacy concerns. Its customized training programs, risk assessments, and strategic consulting services reflect Blomquist’s commitment to empowering others with actionable insights. Her work emphasizes not only how to stay secure but also how to cultivate a culture of security awareness that permeates organizations. These strategies have been applied with positive outcomes in various settings.

In an age defined by constant connectivity, Blomquist’s digital camouflage framework offers a timely and invaluable resource. Her focus on pragmatic solutions, drawn from years of high-pressure experience, helps clients navigate the digital landscape with confidence. By integrating privacy practices into their daily operations, executives can better safeguard their legacies while promoting trust and resilience within their organizations.

To learn more about Molly Blomquist and MB Strategies, Inc., visit MollyBlomquist.com or connect with her on LinkedIn and YouTube.

Published by: Annie P.

CatalystCo by Teams.Coach: Empowering Entrepreneurs & SMBs

US Business News Staff on November 27, 2024

By: Joshua Finley

CatalystCo, the flagship program from Teams.Coach, is redefining what it means to support small businesses, entrepreneurs, coaches, and consultants in their leadership and business development journeys. By combining cutting-edge leadership coaching with personal brand development and done-for-you agency services, CatalystCo offers a comprehensive solution that sets it apart from traditional coaching programs.

Accessible through CatalystCo.Coach, CatalystCo is designed to help leaders refine their internal strategies and amplify their visibility and influence. In today’s competitive market, small businesses and consultants face the dual challenge of leading effectively and establishing themselves as trusted authorities in their industries. CatalystCo addresses both by providing expert guidance and execution in a single, seamless package.

The program reflects the vision of Michael King, founder of Teams. Coach, who has built his career transforming leadership strategies for Fortune 500 companies. King’s insight into the challenges of leadership—paired with his understanding of the importance of personal branding—has shaped CatalystCo into a groundbreaking hybrid program.

“Leadership isn’t just about internal performance,” King explains. “It’s about how you show up in the world. Visibility creates trust, and trust opens doors. CatalystCo empowers small business owners and consultants to confidently lead while ensuring their expertise is recognized and valued.”

Unlike traditional coaching programs that stop at strategy development, CatalystCo integrates agency-level branding services into its core offering. This innovative approach saves leaders time and energy, allowing them to focus on their business while CatalystCo’s team handles the heavy lifting. From crafting content to developing visibility strategies, every aspect of personal branding is managed professionally and effectively.

CatalystCo’s unique features include:

Leadership Development Tailored for Small Businesses and Entrepreneurs:

The program adapts Michael King’s proven Fortune 500 coaching methodologies to meet the specific needs of small business owners, consultants, and independent professionals.

Integrated Personal Branding Services:

Participants gain access to a team of branding experts who help them craft compelling narratives, build online visibility, and position themselves as thought leaders in their industries.

Done-for-You Agency Support:

CatalystCo goes beyond providing advice by offering execution. From social media strategy to content creation, the program’s agency services ensure participants’ brands are actively built as they focus on leadership and growth.

Proven Frameworks Through Teams.Coach:

As part of the trusted Teams.Coach platform CatalystCo leverages proprietary systems like the TEAMS Methodology, ensuring leaders have the clarity, tools, and strategies needed to drive sustainable growth.

Michael King’s belief in the power of visibility is at the heart of CatalystCo. He recognizes that many leaders excel in their work but struggle to communicate their value to the world. This invisibility can lead to missed opportunities and unfulfilled potential. CatalystCo bridges this gap by making personal branding an integral part of the leadership journey.

“The best-kept secret in your industry shouldn’t be you,” King says. “CatalystCo ensures that your leadership and expertise are known, trusted, and sought after.”

The program has already delivered measurable results for participants across various industries. Clients report improved team performance, increased revenue, and heightened recognition in their fields—all driven by the program’s combination of strategic coaching and targeted branding efforts.

CatalystCo also fosters a sense of community among its participants. Small business owners, consultants, and coaches who join the program become part of an exclusive network of growth-minded leaders who share practices and support one another’s journeys.

Through CatalystCo.Coach, CatalystCo offers small business owners and entrepreneurs an opportunity to access executive-level coaching and branding services previously reserved for large corporations. The platform’s user-friendly design and accessibility make it easy for leaders to begin transforming their businesses and brands at any stage.

“CatalystCo is more than a coaching program—it’s a movement,” King explains. “We’re helping leaders step into the spotlight, attract opportunities, and create legacies that go far beyond their businesses.”

This innovative approach has positioned CatalystCo as a leader in the coaching industry, offering a blend of expertise and execution that empowers participants to lead, grow, and be seen.

For more information on CatalystCo, use Teams.Coach, visit CatalystCo.Coach or explore additional resources on Michael King’s platforms:

Follow Michael King on social media for insights and updates:

CatalystCo is transforming the way leaders think about coaching and branding, ensuring that leadership isn’t just effective—it’s visible.

Published by: Annie P.

Blue Ring Investors: Empowering Financial Growth Through Strategic Real Estate Investments

US Business News Staff on November 27, 2024

By: Joshua Finley

Founded by Sanjay Hegde, Blue Ring Investors LLC is a forward-thinking real estate investment firm focused on supporting investors in pursuing financial success while promoting sustainability and community engagement. Based on a foundation of integrity, innovation, and customer-centric values, Blue Ring Investors combines strategic market insights with a holistic approach to real estate to aim to deliver value for its clients.

With a mission to empower individuals and communities through strategic investments, the firm operates across residential and commercial sectors, acquiring and managing properties with the goal of creating opportunities for returns while fostering community well-being. Blue Ring Investors distinguishes itself through its commitment to transparency, education, and partnership, making it a trusted name in the competitive real estate landscape.

A Data-Driven Investment Philosophy

At Blue Ring Investors, every decision is guided by a strategic, data-driven approach. The firm focuses on identifying high-potential opportunities that align with clients’ long-term financial goals. By leveraging deep market research, industry expertise, and innovative practices, Blue Ring Investors seeks to ensure that every investment is informed by thorough analysis.

“Our goal is to help clients work toward building wealth through informed strategies and sustainable practices that align with their needs,” says Sanjay Hegde, Founder and President. “We aim to create opportunities that support both financial growth and a positive impact on the communities we serve.”

This balanced investment philosophy allows the firm to work toward meeting client expectations while contributing to the growth and revitalization of neighborhoods.

Commitment to Sustainability

Blue Ring Investors integrates eco-friendly initiatives into its projects, recognizing the growing importance of sustainability in real estate. These efforts include:

Energy-Efficient Building Practices: Incorporating high-performance insulation, energy-efficient windows, and advanced HVAC systems to reduce utility costs and minimize carbon footprints.
Sustainable Materials: Utilizing locally sourced and recycled materials to support regional economies and reduce environmental impact.
Water Conservation Measures: Installing low-flow fixtures, designing landscapes with native plants, and implementing rainwater harvesting systems to promote responsible resource management.

By prioritizing sustainability, Blue Ring Investors not only aims to enhance property value but also ensures its projects align with broader environmental goals.

Investor Education and Transparency

A cornerstone of Blue Ring Investors’ success is its emphasis on investor education. The firm provides workshops, newsletters, and other resources to keep clients informed about market trends, investment opportunities, and financial strategies. This dedication to education fosters trust and helps empower clients to make confident, informed decisions.

“Transparency is the foundation of everything we do,” Hegde explains. “We strive to keep our investors engaged and informed throughout the entire process, providing tools to help them succeed.”

Blue Ring Investors also maintains open lines of communication through a dedicated support team, ensuring clients receive timely updates and assistance whenever needed.

Prioritizing Client Satisfaction

Customer satisfaction is central to Blue Ring Investors’ philosophy. The firm is committed to building strong relationships with both investors and tenants by providing personalized support and fostering positive experiences.

Efforts to enhance client satisfaction include:

Efficient Communication: Regular updates through phone, email, and social media ensure transparency and keep investors informed.
Responsive Support: A dedicated team addresses tenant concerns and maintenance requests promptly, fostering trust and satisfaction.

Partnering for Growth

Blue Ring Investors invites individuals to join its mission of working toward building wealth and strengthening communities. With a track record of implementing successful investment strategies and a forward-thinking approach, the firm stands as a resource for those looking to pursue their financial goals.

To learn more about Blue Ring Investors or explore investment opportunities, visit www.blueringinvestors.com. Stay connected on social media:

Blue Ring Investors LLC is more than a real estate firm; it’s a partner dedicated to supporting clients in their journey through sustainable, strategic investments. Guided by innovation and integrity, the company continues to redefine what it means to invest in a potentially brighter, more prosperous future.

Published by: Holy Minoza

The TV Ad Revolution: Back to the Future

US Business News Staff on November 27, 2024

By: Joshua Finley

Streaming Giants Are Reinventing Television Advertising Through Interactive Shopping and Free Content

Despite the rise of competing sources of entertainment like video games and social media, television remains one of America’s favorite pastimes. More than 97% of American households own at least one TV set, with viewers aged 15 and older averaging about three hours of screen time per day on televisions alone [Source]. Once reliant on traditional cable broadcast services, over-the-top (OTT) streaming companies like Netflix, Roku, and Amazon fundamentally disrupted how consumers connect to their favorite programs. While this major shift has made watching TV easier than ever before, it has also introduced complexities to capturing profit from licensed content. These complexities have made for a turbulent decade in the entertainment media industry, with billions of dollars changing hands since the 2010s in an attempt to course-correct for consumers’ rapidly growing expectations from their TV experience.

The ongoing Warner Bros. Discovery merger debacle illustrates the challenges traditional media companies face in staying competitive. The $43 billion deal, finalized in 2022 between AT&T’s WarnerMedia and Discovery, aimed to create the most “differentiated content portfolio in the world.” It launched the streaming platform Max in May 2023, consolidating HBO Max and Discovery+ into one app to deliver premium content. While the move was intended to boost subscriber engagement, the merged company has faced significant challenges. Stock prices have fallen dramatically, and criticisms about content removals and unmet expectations for the streaming service have raised questions about the merger’s effectiveness.

Where the premium streaming model lagged in demonstrating profitability for Warner Bros. Discovery, an old friend of media revenue models has returned with a vengeance: advertising. Among the strategies garnering the most attention with streaming services are free ad-supported television (FAST) TV subscription models and interactive, shoppable ad experiences.

The “Golden Age of Advertising”

For the majority of its existence, television programming has been powered by ad revenue. The first-ever TV ad aired in 1941 before a Brooklyn Dodgers versus Philadelphia Phillies game, portraying nothing more than the Bulova logo (that of the advertiser) and a voiceover of the tagline. TV ownership in the United States climbed to 95% by 1965, coinciding with what is often referred to as the ‘Golden Age of Advertising’ — a wave of creativity and innovations in how marketers communicated with their audiences. Irrevocably mesmerized by the glowing tube parked in their living rooms, the American public became acquainted with iconic figures like Ronald McDonald and the Pillsbury Doughboy as they consumed sports, news, and TV shows.

Apple unveiled its Macintosh computer two decades later with the iconic “1984” Superbowl ad. TV ads had officially graduated from cutesy sales pitches and infomercials to powerful narrative storytelling, with a price tag to match: The ad cost approximately $500,000 to produce and $525,000 for a 60-second airtime slot. Broadcast advertising had clearly made significant strides as a medium for brands to get in front of consumers, with broadcast networks possessing major leverage as the keyholders of the public’s undivided attention.

Disruption in Programming

Major technological advancements led to the birth of a pivotal challenger in television media in 1997: Netflix. Originally a mail-order DVD service, Netflix wisely invested in online streaming capabilities early on and was able to provide millions of users with on-demand access to their favorite movies and TV shows. As other streaming platforms like Amazon Prime and Hulu followed similar strategies, consumer preference shifted in favor of OTT streaming versus traditional broadcast for its modern, flexible approach to television content consumption.

The one thing many streaming platforms had in common around this time was their subscription-based business models. Rather than funding their programming from ad revenue, these platforms rely primarily on subscriber fees. Over time, the growing cost of business and an influx of competition prompted OTT streaming platforms to seek new ways to build revenue without sacrificing the user experience. Rising subscription prices have plagued connected television (CTV) users for several years now, illustrating the growing financial pressures on the entertainment media industry. With consumers growing weary of inflation and rising costs across their household expenses, brands with marketing budgets have begun to share the burden of the cost of OTT streaming.

TV Advertising Comes Full-Circle

Not long ago, TV advertisements felt like little more than a memory for CTV users. Although the ad-free binge-watching experience has become a cultural staple in the digital age, the subscription-based model that spurred it has proven to be an unsustainable revenue model for OTT platforms. Innovation in advertising solutions like FAST TV and shoppable ads are ushering in a new era of possibilities for platforms looking for growth, and several retail media networks are already making moves to support these newfound revenue streams.

Just last year, Walmart and Peacock partnered up to present a new shoppable ad experience, using AI to identify objects within scenes and match them to items available at Walmart. Encouraging viewers of the program “Below Deck Mediterranean” to ‘shop the moment,’ Peacock aired special episodes accompanied by an interface that allowed them to scroll through products onscreen and use a QR code to purchase their finds.

“For so long, viewers had to take the hard route, scouring the internet to find a product like what they saw their favorite icons or creators use in-show,” said Josh Feldman, Global Chief Marketing Officer of Advertising & Partnerships at NBCUniversal. “Now… Bravo fans can get even closer to the content they love by discovering brands that are already part of the story.” [Source]

Amazon Prime is also exploring strategies in shoppable TV, introducing a suite of interactive and shoppable ad formats in 2024 on its ad platform. According to Amazon, advertisers found interactive ads to be more effective in boosting engagement rates across the customer journey, driving 10x more product page views and conversions than non-interactive formats. [Source]

FAST TV, a streaming concept that enables users to watch TV for free with advertisements, has also been gaining traction. One study found that 66% of American television viewers use FAST TV platforms each month. Among prominent FAST TV platforms are familiar names like Tubi, Pluto, and Amazon’s “Watch For Free.” As a matter of fact, YouTube also qualifies as a FAST platform, often displaying ads ahead of otherwise free user-generated content.

Looking Ahead

While FAST TV and shoppable ad experiences appear to be a boon for both digital advertisers and OTT streaming platforms, they still require some experimentation and validation to be certain.

“Media companies that invest in interactive ad capabilities have the opportunity to define the next era of television advertising,” says Joachim Over, an M&A advisor with over a decade of experience in brokering tech deals. “There will be some trial and error in this sector for the next couple of years, and those that successfully dial in the technology will have a lot of leverage in the advertising game.”

Joachim is a Senior Partner at Ignatious, a boutique merger and acquisition advisory firm dedicated to matching technology companies with blue-chip strategic buyers and leading private equity firms.

“Networks or other publishers who don’t have this tech are likely to miss out on a new ad format, and that means less ad revenue in their pockets,” predicts Joachim. “Platforms will be highly motivated to add this feature to their digital experience because it could ultimately mean growing their value as a company.”

Published By: Aize Perez

“The Opportunity Is Huge, You Just Have to Know How to Use It”: Team Velocity’s CEO on Leading AI Innovation in Auto Dealerships

US Business News Staff on November 27, 2024

The automotive industry is no stranger to disruption, but few leaders have leaned into change as successfully as David Boice, the CEO of Team Velocity—a leading provider of intelligent technology solutions for the automotive industry. His company has transformed how dealerships across the United States engage customers, boost revenue, and streamline operations.

David Boice saw the transformative potential of artificial intelligence (AI) and data analytics in the automotive industry long before they became mainstream. He understood that these technologies could do more than streamline operations.

This foresight enabled Boice to drive innovations that transformed dealership operations. He moved them from reactive, transactional models to predictive, relationship-focused approaches. This shift has fundamentally changed how dealerships engage with and retain their customers.

Predicting the AI Revolution in Auto Dealerships

“The opportunity is huge, you just have to know how to use it,” Boice remarked in an interview. Recognizing that many dealership systems were fragmented and outdated, he saw AI as the linchpin that could unify these silos. Under his guidance, Team Velocity developed solutions that have empowered dealerships to respond to and anticipate customer behaviors.

For example, Team Velocity’s AI-powered tools can analyze buying patterns, service history, and even regional trends to predict what a customer might need next. This predictive capability has allowed dealerships to create personalized customer experiences that build loyalty in a way traditional methods simply can’t.

Capitalizing on the Power of Data

Boice recognized that AI’s potential could only be fully realized with the right data. He championed the use of actionable, real-time data to transform how dealerships operate. This vision led to the development of Apollo, Team Velocity’s groundbreaking AI platform designed to unify fragmented systems and provide meaningful and actionable insights.

Apollo is more than just the engine behind a dealership’s website, digital advertising, and marketing efforts—it’s a smart analytics powerhouse. By seamlessly integrating data from the DMS, websites, CRM systems, service platforms, and advertising channels, Apollo empowers dealerships to craft intentional, personalized campaigns. Rather than prioritizing ad volume, Apollo focuses on creating smarter, more strategically targeted campaigns that resonate with customers.

Boice emphasized that the true value of data lies in its ability to tell a story about each customer. With Apollo, dealerships gain the tools to decode these stories and turn scattered information into a cohesive understanding of customer behavior and preferences.

Redefining Customer Engagement in the Automotive Industry

Today’s car buyers are more informed and demanding. They expect transparency, personalization, and efficiency at every stage of the purchasing process. David Boice anticipated this evolution and strategically positioned Team Velocity to help dealerships stay ahead of these shifting expectations.

For Boice, while AI and data are technological tools, they’re also instruments of trust. Under his leadership, Team Velocity has enabled dealerships to go beyond transactional relationships. He used predictive insights so dealerships could offer personalized service reminders, exclusive offers based on individual preferences, and timely updates about models aligned with each customer’s individual interests. This proactive approach has successfully addressed customer needs since its launch, creating a sense of understanding and value.

Furthermore, David Boice’s vision extends beyond technology. He has fostered a culture at Team Velocity that prioritizes meaningful relationships over short-term sales. His focus on innovation is grounded in a belief that trust and personalization are key to long-term loyalty. At a time when customers have countless options, this emphasis on building authentic connections has become a defining advantage for both Team Velocity and the dealerships they partner with.

Visionary Leadership with a Tangible Impact

What sets David Boice apart as a leader is his ability to see where the industry is and where it’s going. While others viewed AI and data as optional upgrades, he recognized them as essential to the future of automotive retail. His early investments in these technologies have paid off, which positioned Team Velocity as a leader in an industry hungry for innovation.

Dealerships working with Team Velocity have seen measurable improvements in long term retention rates, sales efficiency, and overall customer satisfaction. Boice’s legacy is not just in the tools he’s built but in the mindset he’s cultivated—a commitment to staying ahead of the curve and embracing change as an opportunity.

Published by: Holy Minoza

Seattle’s Sweet Secret: Discover Ray’s Cookies Handcrafted Gourmet Cookies

US Business News Staff on November 27, 2024

Discovering the Unique Experience of Ray’s Cookies

Nestled in the heart of Seattle, Ray’s Cookies has swiftly captured the attention of dessert and cookie enthusiasts across the nation. Known for their gourmet, handcrafted cookies, this small-batch bakery blends high-quality ingredients with exceptional artistry, creating treats that offer an unparalleled tasting experience. The dedication to fresh, daily baking and nationwide delivery has set Ray’s Cookies apart in a crowded market.

Handcrafted Excellence

Ray’s Cookies is defined by its commitment to excellence in every step of the baking process. From selecting premium ingredients to meticulously crafting each batch, their cookies reflect a passion for quality. This approach helps ensure that every cookie is not just a treat but a testament to superior baking practices.

The team at Ray’s Cookies takes pride in producing cookies that exude a rich, balanced flavor. By focusing on small-batch production, they can maintain quality control and freshness in every bite. Whether it is a classic chocolate chip & sea salt, toffee & caramel, lemon strawberry, or a unique seasonal flavor, the attention to detail is evident.

Ingredients That Make the Difference

Central to Ray’s Cookies’ reputation is the use of only high-quality ingredients. Sourcing matters, and Ray’s Cookies team is dedicated to selecting high-quality available components. This dedication means that every cookie showcases the essence of its ingredients, whether it’s creamy butter, rich Belgian chocolate, or select organic flour. The outcome is a cookie with an authentic, homemade taste that keeps customers returning for more.

Natural, high-grade ingredients also contribute to the texture that customers rave about. Each cookie maintains the perfect balance of soft centers and slightly crisp edges, achieved through techniques honed by experts in the field.

Customer Favorites

Ray’s Cookies has developed a lineup of flavors that cater to various preferences. Traditionalists find comfort in their classic chocolate chip & sea salt cookies, where each bite bursts with semi-sweet chocolate goodness. For those with an adventurous palate, flavors infused with hints of sea salt or creative seasonal offerings add an exciting twist to the lineup.

Feedback from devoted customers speaks volumes about the bakery’s success through glowing testimonials, consistent popularity and word-of-mouth recommendations reveal just how cherished these cookies have become among dessert aficionados.

Seattle’s Sweet Secret Discover Ray’s Cookies Handcrafted Gourmet Cookies

Photo Courtesy: Ray’s Cookies / Raylynn Chao

Baking Techniques That Set Ray’s Cookies Apart

Ray’s Cookies emphasizes precise and innovative baking methods to achieve consistency and quality. Each cookie is baked to perfection using time-tested techniques combined with modern culinary insights. The goal is to create a cookie that feels indulgent yet comforting, reminiscent of homemade favorites with a gourmet touch.

The baking team adheres to strict protocols to maintain the same high standards for each batch. By doing so, Ray’s Cookies ensures that customers can trust their treats will deliver the same exceptional flavor and texture, whether ordered locally or shipped across the country.

Nationwide Shipping for Cookie Lovers Everywhere

Part of what makes Ray’s Cookies unique is its ability to bring a taste of Seattle to homes nationwide. While many bakeries focus exclusively on local sales, Ray’s has extended its reach, offering a seamless shipping process. The cookies are packaged thoughtfully to preserve their freshness and integrity so customers can enjoy them as if they were fresh from the oven.

This commitment to accessibility has expanded Ray’s Cookies’ customer base far beyond Seattle, allowing dessert lovers from coast to coast to indulge in their gourmet treats. The convenience of nationwide delivery highlights the company’s customer-focused approach, ensuring that more people can share in this sweet experience.

Sustainable and Responsible Practices

Beyond crafting delicious cookies, Ray’s Cookies demonstrates a commitment to sustainability. By sourcing select ingredients responsibly and minimizing waste in their production process, Ray’s emphasizes an eco-friendly approach. The company actively seeks suppliers that align with its values, aiming to support ethical practices within the supply chain.

Packaging is also an essential part of the bakery’s sustainability efforts. The use of recyclable and eco-friendly materials ensures that their operations contribute positively to the environment, appealing to eco-conscious consumers.

A Local Gem with National Appeal

Ray’s Cookies started as a small venture in Seattle, aiming to bring joy to local customers through artisanal cookies. However, the word spread quickly, drawing attention from food enthusiasts beyond city limits. Today, Ray’s Cookies is recognized as a gem that upholds its original mission while welcoming a broader audience. The growth speaks to the universal appeal of simple, well-executed comfort food that doesn’t compromise on quality.

The Secret to Lasting Popularity

The sustained success of Ray’s Cookies can be attributed to a combination of premium ingredients, meticulous preparation, and a commitment to customer satisfaction. This consistency ensures that whether customers visit the shop or order from across the country, they receive the same high standard of product.

Ray’s continues to innovate, exploring new flavors and techniques without losing sight of its roots. This balance between tradition and creativity enables the brand to stand out in a saturated market.

Contact Information

For those interested in exploring Ray’s Cookies or placing an order, visit:

Website: https://rays-cookies.com/
Instagram: @rays_cookies_co
Facebook: facebook.com/rayscookiesshop

Ray’s Cookies invites customers to experience the blend of dedication and flavor that has become synonymous with their name. With a focus on quality and care, every cookie is a reminder of the simple joy that well-made desserts can bring.

Published by: Holy Minoza