Humanise Live Launches Ethical Business Communication Framework as Purpose-Driven Organizations Struggle with Authentic Messaging
By: Heather Holmes
London, UK (June 2025) — Purpose-driven companies are growing rapidly, and ESG investments are soaring, but many struggle to communicate their ethical commitments authentically. Humanise Live, a media production company focused on purpose-driven content, has launched a comprehensive framework to bridge the gap between organizational values and communication strategies.
The Authenticity Crisis in Purpose-Driven Business
Recent research reveals that while 94% of millennials believe companies should address social and environmental issues, many organizations struggle to communicate their ethical practices without appearing superficial or opportunistic. The challenge has intensified as 73% of global consumers say they would change their consumption habits to reduce environmental impact, creating unprecedented demand for authentic values-based communication.
“We’re seeing a fundamental shift where organizations recognize that ethical practices aren’t just good for society—they’re essential for business success,” says James Hodgson, Founder of Humanise Live. “But many purpose-driven organizations excel at implementing ethical practices while struggling to communicate those efforts authentically. There’s a real risk of appearing self-serving or inauthentic when talking about values-based work.”
Beyond Traditional Corporate Communications
Humanise Live’s approach differs significantly from traditional PR and marketing agencies by prioritizing human-centered storytelling over algorithmic optimization. The company’s framework focuses on three core principles:
Stakeholder-Centric Communication: Rather than organization-first messaging, Humanise Live helps clients develop content that genuinely serves their communities’ information needs while building trust through transparency about both achievements and ongoing challenges.
Values Integration: Every piece of content reflects organizational values in practice, not just in messaging. This includes featuring diverse voices, demonstrating collaborative approaches, and sharing honest assessments of progress and setbacks.
Long-term Relationship Building: Instead of optimizing for immediate responses, the framework prioritizes sustainable community development that supports mission advancement over time.
Accessible Expertise for Mission-Driven Organizations
Recognizing that many purpose-driven organizations operate with limited resources, Humanise Live offers its framework through multiple engagement levels, from comprehensive partnerships to workshop-based consultations. The company also provides a complimentary first podcast episode for organizations exploring audio content as a community engagement tool.
“Purpose-driven organizations shouldn’t have to choose between professional quality and values alignment,” says Hodgson. “Our entire approach is built around making high-quality, authentic communication accessible to organizations doing meaningful work, regardless of their budget constraints.”
Leading Industry Transformation
As the business landscape evolves toward greater corporate responsibility, Humanise Live addresses a critical gap in how organizations communicate ethical commitments. Its human-centered approach provides an alternative to strategies often misaligned with mission-driven work.
For organizations ready to develop communication strategies that authentically reflect their ethical commitments and build genuine community relationships, Humanise Live offers consultation and implementation support designed specifically for purpose-driven operations.
To learn more about Humanise Live’s Ethical Business Communication Framework and explore partnership opportunities, visit humanise.live.
About Humanise Live
Founded by James Hodgson and incorporated in September 2023, Humanise Live is a media company dedicated to amplifying purpose-driven voices through powerful podcasts, videos, and live events.
Based in London with services available globally, the company empowers charitable organizations, NGOs, and mission-driven businesses to create high-quality content that inspires curiosity, builds community, and promotes human flourishing. Humanise Live operates with core values of compassion, curiosity, accessible storytelling, and professional quality without overcomplication—always human, never hype.
Press Contact:
Heather Holmes
heather@publicityforgood.com
1+(828)332-5307
publicityforgood.com/
Disclaimer: The content of this article is intended for informational purposes only. While ethical business practices can contribute to long-term success, individual results may vary. The strategies and examples provided should not be viewed as guarantees of success.