US Business News

US BUSINESS NEWS

AutomateMe: The Fractional CMO Approach Giving Small Businesses The Marketing Edge

US Business News Staff US Business News Staff on September 4, 2025

The Solution: A Cohesive Approach to Marketing

AutomateMe is redefining the concept of a marketing team for small businesses. The combination of strategic insight with practical execution means companies can harness the best of both worlds without the overhead of hiring a full-time Chief Marketing Officer. This approach allows for streamlined communications and a unified vision across all marketing efforts, addressing the often chaotic landscape of small business marketing.

Many businesses grapple with disjointed marketing strategies. They hire freelancers for different tasks—one for social media, another for web design, and yet another for advertising. This fragmented approach leads to inconsistencies in messaging and branding, creating confusion for customers and eroding trust. With AutomateMe, small businesses can avoid this pitfall by leveraging a single, cohesive marketing team that oversees strategy and execution.

When small businesses partner with AutomateMe, they benefit from the experience of a dedicated fractional CMO. These marketing experts not only chart the strategic course but also work hand-in-hand with the execution team. This ensures that what’s planned aligns seamlessly with what’s implemented. As a result, businesses can focus on their core competencies—serving customers—while they leave the marketing heavy lifting to a team of professionals invested in their success.

This model not only enhances efficiency but also improves outcomes. The strategic partnership means businesses see measurable results without unnecessary delays or costs associated with managing multiple contractors. With the landscape shifting constantly, staying agile is key. AutomateMe keeps its clients one step ahead, adapting strategies in real-time to respond to market changes and client needs.

By focusing on both strategy and execution, AutomateMe ensures that clients can maintain a competitive edge, even against larger companies with substantial marketing resources. It’s an empowering model that lets small businesses punch above their weight, effectively competing in crowded markets.

The results speak for themselves: clients no longer waste time and resources on guessing what works in marketing. They experience consistent, trackable ROI, which is crucial for sustainable growth. The clarity brought by AutomateMe allows business owners to make informed decisions and celebrate victories, big and small.

In today’s landscape, the importance of a cohesive marketing strategy cannot be overstated. With AutomateMe’s approach, businesses can take comfort in knowing that they have both an umbrella strategy and the hands-on support necessary to thrive.

The Tested Process for Sustainable Growth

At AutomateMe, the approach to growth is systematic and precise. This proven process is designed to not just create a marketing plan but to streamline each aspect of execution. The initial step begins with an audit, where existing marketing efforts are analyzed to identify what is functioning well and, importantly, where money leaks may be occurring. Understanding these gaps is crucial for any business looking to maximize its ROI.

After the audit, the focus shifts to constructing optimized lead-generating marketing systems. This framework not only drives traffic but also funnels potential customers through a structured path that encourages conversions. The expertise of the team shines as they create landing pages and sales funnels that are designed with the end user in mind. This kind of targeted optimization ensures that people are not just visiting a website; they’re engaging and taking action.

The third stage is all about enhancing sales conversions through refined messaging and positioning. With messaging that resonates with the targeted audience, businesses can expect to see an uptick in engagement. This is where understanding client pain points becomes crucial—communication that truly speaks to an audience’s needs fosters connections that turn into sales.

Finally, the process culminates with scaling the established marketing systems through ads and automation. This not only increases visibility but does so in a way that is sustainable over the long haul. Businesses can enjoy predictable growth without the constant churn of trying new strategies that may or may not work. With AutomateMe, clarity and results become consistent, allowing clients to rest easy knowing their marketing is in capable hands.

The culmination of this process means no more wasted budgets and a clear understanding of where each marketing dollar is spent. Small businesses can showcase their qualities through professional marketing while enjoying the benefits of a big agency. As marketing becomes increasingly complex, having a reliable partner like AutomateMe gives small businesses the clarity they need. Marketing shouldn’t be a guessing game; it should be a well-orchestrated strategy driving results. Visit AutomateMe’s website to explore how this unique model can transform your business, and for insights from Marketing Strategist Meghan Clor, follow her on Instagram.

 

Disclaimer: The information provided in this article is for general informational purposes only and does not constitute professional marketing advice. Results may vary, and businesses are encouraged to consult with a marketing professional before making strategic decisions.

Don’t Be A Little Pitch: How Founders Can Tell Their Story Effectively

US Business News Staff US Business News Staff on September 4, 2025

By: Kate Sarmiento

Most entrepreneurs don’t wake up thinking, “Today I’ll reinvent an industry.” Usually, it starts with frustration. For me, it was running startups while PR firms kept missing the mark. Same story every time: glossy reports, fluffy metrics, and nothing that actually moved the needle. I didn’t need another chart showing “impressions.” I needed leads, better investor conversations, and sustainable growth. When I couldn’t find it, I decided to build it.

Like a lot of founders, I had to learn things the hard way. When I went on Canada’s Dragons’ Den, I had the pitch, the product, and the passion. What I didn’t have was the media power to back it up. After scaling companies to more than 40 countries, experiencing setbacks, and navigating the ups and downs of venture capital, I realized something important: founders don’t need another PR firm. They need someone who understands what it’s like to fight for every bit of traction.

I kept seeing the same thing: startups paying big money for “exposure” and getting little to nothing in return. The truth is simple. People believe the stories others tell about you more than the ones you try to promote yourself. That’s what shaped Don’t Be A Little Pitch (DBALP)’s mantra: stop chasing attention and start owning the spotlight.

Why I Built an Un-Agency

The PR industry kept running the same outdated playbook: big retainers, little accountability, and endless fluff. So I scrapped the old model and built what I call an “un-agency.”

At DBALP, we tie PR directly to growth. Every story, every placement, every strategy is built to focus on achieving real outcomes: better SEO, stronger investor decks, and new customers walking through the door. We’re not here to count likes; we’re here to fuel meaningful bottom lines.

Because I knew the pain of sitting on the founder’s side of the table, I built PR software to make the process smarter, faster, and more transparent. That same scrappy, entrepreneurial mindset that once helped me bootstrap startups now drives how we reimagine PR for founders tired of wasting money on smoke and mirrors. And that’s why the message resonates: founders trust founders. When you’ve been through sleepless nights, product pivots, investor rejections, and the rare breakthrough win, you earn a kind of credibility that others may find hard to replicate.

That’s why DBALP works. We don’t just understand founders, we come from that world. And when you’re building a business, having someone in your corner who’s already lived the grind isn’t just helpful; it’s incredibly beneficial. I’ve learned that sharing the real stories of failure and resilience builds trust in ways polished pitches often can’t. That’s not theory, I’ve lived it. And it’s why storytelling sits at the heart of every campaign we run.

Ready to Reinvent Your Story?

Entrepreneurship isn’t about playing it safe. It’s about reinvention.

Reinventing how you tell your story.

Reinventing your product.

Reinventing your business model when the old one stops working.

That’s what I had to do when I left behind the traditional PR world to build Don’t Be A Little Pitch (DBALP). And it’s what I challenge every founder reading this to do: stop waiting for permission to own your spotlight.

If you’re a founder who’s tired of recycled press releases and “exposure” that doesn’t deliver, it’s time to try something different. Your story isn’t just background noise; it’s one of your most valuable assets. The question is: are you ready to tell it in a way that stands out, builds trust, and drives meaningful growth?

Disclaimer: The information provided in this article is for informational purposes only and reflects the views and practices of Don’t Be A Little Pitch. The strategies discussed are based on the company’s approach to PR and entrepreneurship. Results may vary depending on individual circumstances. Always consult with a PR professional to assess the most appropriate strategy for your specific needs.

Dr. Alireza Panahpour Redefines Dentistry with Evolutionary Approach

US Business News Staff US Business News Staff on September 4, 2025

Dr. Alireza Panahpour, a pioneer in biological and systemic dentistry, is bringing a revolutionary perspective to the world of oral health. Known for his integrative, whole-body approach, Dr. Panahpour emphasizes that dentistry is not only about teeth and gums but also about systemic wellness and long-term quality of life.

Raised with the guiding principles of Zoroastrian and Persian values, Dr. Panahpour’s philosophy is rooted in service, integrity, and protection of those without a voice. These early lessons became the cornerstone of his career. “Dentistry should do no harm,” he affirms. “We must see the mouth as inseparable from the rest of the body.”

Dr. Panahpour describes himself as a “professional student,” constantly seeking knowledge across physical, mental, and spiritual dimensions of health. He has completed more than ten times the continuing education hours of the average dentist, training in biomimetics, bone augmentation, adhesion dentistry, surgical reconstruction, and innovative materials. His pursuit of knowledge has taken him across the globe, often under challenging circumstances, but always with the goal of better serving his patients.

His educational journey was marked by early distinction. During dental school, he earned a rare triple “AAA” grade for his clinical laboratory work and was entrusted with more than 100 patient charts in just his second year. These formative experiences shaped his belief that dentistry must evolve beyond conventional cycles of fillings, crowns, and extractions, to address the deeper systemic factors influencing oral health.

Central to Dr. Panahpour’s practice is the recognition that oral health is intimately tied to overall health. He has advanced the use of safe mercury filling removal, cavitational repair, structural harmony, and preventive dentistry. His approach considers diet, immunity, posture, and energetic balance, blending traditional dental expertise with functional medicine and holistic care.

“The health of the mouth influences every part of the body,” Dr. Panahpour explains. “From skeletal mechanics to nutritional biochemistry, dentistry is about so much more than cavities. It’s about total-person wellness.”

Dr. Panahpour’s outspoken advocacy for systemic dentistry has not been without resistance. He has faced opposition from organizations skeptical of alternative approaches, but he remains steadfast in sharing research, patient experiences, and new findings through lectures, articles, television, and radio.

“Every truth is first ridiculed, then opposed, and finally accepted as self-evident,” he notes, quoting German philosopher Arthur Schopenhauer. “I have always chosen to stand for what is right, even when it was not easy.”

At the heart of Dr. Panahpour’s work is service. His holistic, minimally invasive philosophy has resonated with patients facing not only dental concerns but also systemic conditions such as cancer, diabetes, and autoimmune disorders. He emphasizes education and encourages patients to be active participants in their health decisions, advocating for critical thinking and informed choice in an era of overwhelming medical information.

“My purpose is to serve,” Dr. Panahpour reflects. “To serve patients, to serve knowledge, and to serve humanity. Dentistry is not just a profession—it is an evolving journey.”

Learn more about Dr. Alireza Panahpour, by visiting his official website.