By: Alva Ree
Florida Men’s Fashion Week 2025 didn’t just return—it made a noticeable impact on the city’s creative culture. Held on April 26–27, the second season of this steadily evolving event brought together an estimated 2,000 guests, over 150 models, and more than 50 well-recognized Miami influencers. But beyond the numbers, it was the dynamic atmosphere, artistic innovation, and unconventional setting that helped this year stand out.
For the first time, a parking lot was transformed into a full-scale men’s fashion runway—a move that challenged traditional expectations. What might have felt raw or unfinished instead became a unique and widely discussed venue. Thanks to the creative direction of Lillet Blooms & Events, the industrial space was reimagined into an edgy environment: massive grey vinyl backdrops, caution-yellow tape framing the layout, and a distinct street-style ambiance that felt contemporary and bold.
At the heart of this transformation was Lena, founder of Lillet Blooms, whose attention to detail and innovative approach played a major role in elevating the setting. Her team consists of experienced creatives specializing in high-visual-impact installations for retail, events, and public spaces. From boutique windows to elaborate entrances, their work is known for turning ordinary settings into memorable artistic moments. For FMFW, they applied that same vision, combining raw aesthetics with elegance in a way that aligned with emerging directions in Miami’s style narrative.
This wasn’t just a fashion show—it was a collective experience. Every detail appeared intentional, culminating in a live car painting performance by Artlanta during the official afterparty. The fusion of fashion, live performance, and Miami’s energetic pulse resulted in an event that felt fresh and immersive, rather than traditional or overproduced.
This marks a new stylistic direction for Miami: turning unfamiliar venues into spaces of creative potential. And this season reflected the city’s rising profile as a dynamic hub for experimental men’s fashion in the U.S.
The designer lineup this year offered a broad spectrum of styles and perspectives. Collections came from:
TENACITI, Smart Swimsuits, Idol Jose, True Essence, Profile Your Style, Eyo Annang, Anuruq Jaidee, DM20, Dress Club Collection, La Magnétique, THE WAY IT FITS, Dope, Hardcore Fashion, Ant1, Akimota, Kenneth “K-Bobby” Edgar, Vieg Yuro, Minibē, Mariano Moreno, Val, Verdict Still Out, Perfect Population by KL Allen, The Room Concept by Juan Castillo, and Nikoza.
Pop-up brands included:
Barzaga, JEMMA RUSSO, IAMUSA, Carolina Cruz Jewelry & Bijoux, Midsmarket, and Only Authentics.
Art held a central place at the MOA Fine Art Gallery exhibit, which featured the “MONEY” collection by Victoria Unikel, offering a lens into modern commentary on value and creativity.
Sponsors and partners supporting this season of Florida Men’s Fashion Week included General Sponsor Power of Zero, Strategic Sponsor and Official Beauty Sponsor Global Beauty Academy GWT. Other contributing sponsors were Superlook.ai, DYNAA BEAUTY, Nutree Professional, Lifeway Foods, Edgar Entertainment, RUSA.fm, Smart Water, Dough&Soul, Artpicnic Catering, Lillet Blooms & Events, Argonaut Boats, Yacht Pro Group, Drink Spade, VUGA Media Group, Gossip Stone TV, XSELLER8, Mister Global Cuba, Unparalleled Productions, STUNT LIFESTYLE, Social Bird, Neau Water, Enke Systems, Bart4U, Miami Fashion Shows, Majorica, Leisure Hydration, Switch Style, Lazin Magazine, and Art Beast.
Talents invited this season included Martu E. Freeman-Parker, Dana Lekus (Lead Makeup Artist and Hairstylist), Alina Kuznevych (Hairstylist),Dasha Kardosh (Worldwide Hair and Makeup Artist), Ilona Hradinaru (Makeup Artist), Druzhynina Iryna (Makeup Artist), Liliia Dzyhivska (Worldwide Makeup and Hair Artist), Kseniia Ryzhikova (Designer, Jury Member), Kateryna Frumina (Designer, Jury Member), Denis Minyailo (Designer), STUNT LIFESTYLE (Host for the Artlanta Show), ANOLIA (Singer), Artlanta (Artist), Anastasia Milovskaia (Designer, Jury Member), Alexandra Alferova (PR & Marketing Leader, Global PR consulting), Arnel San Pedro (Production Partner team), and DJ Atonik.
Published by Jeremy S.
