For Jade Sen, founder of the global coffee brand MRJADE, flavorful coffee is more than a beverage; it is “a way of life” that blends business and leisure. Starting in Europe and later expanding to America and Turkey, MRJADE is now opening a cafe in Dubai, where access to new brewing technology could allow this luxury coffee brand to set a new standard for sophistication in coffee brewing.
Providing what the company calls “the ideal blend of flavor and passion,” MRJADE expects to redefine coffee culture in this thriving cosmopolitan city.
Photo Courtesy: MRJADE
A Global Project
The old proverb states that some things “take a village” to do right; MRJADE takes a world. The company sources its premium coffee beans from Costa Rica, Brazil, and Colombia. The beans are meticulously selected and transported to Hamburg, Germany, where a further meticulous selection process helps ensure that only the finest beans are used. The selected beans then go to Istanbul, Turkey, where they are roasted using the company’s proprietary techniques to get the flavor and aroma of MRJADE’s signature.
This creation, both a process and a global journey, will receive its final ingredient at the cafe in Dubai. That ingredient is brewing. A new coffee machine featured at the cafe will add precision and consistency to each cup, Helping patrons experience rich and enjoyable flavors. This advanced technology is a new addition to the MRJADE cafe in Dubai.
In addition to the process of making the coffee, the cafe environment is also painstakingly designed for luxury. It is intended to be a gathering place for connoisseurs, tastemakers, and busy executives who know the value of taking a few moments to appreciate the finer things in life.
Each cup of coffee results from a collaborative effort across multiple regions. It begins with farmers in Latin and South America, where high-quality beans are carefully cultivated. These beans undergo a thorough inspection in Germany to ensure consistency and excellence. The roasting process in Turkey brings out the rich character of coffee, while the final brewing in Dubai is carried out with precision. The coffee reflects the diverse influences and craftsmanship worldwide through this journey, creating a unique and thoughtfully prepared experience in every cup.
Photo Courtesy: MRJADE
A 26-Year Legacy
He has led MRJADE for twenty-six years, and connoisseur Jade Sen’s approach may be described as restless creativity. He has long been interested in exploring the future of coffee. Sen has consistently pushed for improved sourcing and preparation despite being dissatisfied with current roasting and brewing techniques. For him, coffee requires craftsmanship because what he intends to produce isn’t just a beverage but an experience of luxury, sophistication, and a statement of what modern life could–and should–taste like.
The company’s presence in Dubai aligns with the city’s long history of growth and ambition. Since its founding in 1833, Dubai has been known for its focus on development and luxury. With the new café, Sen aims to introduce MRJADE Coffee to a diverse audience, including global travelers, business professionals, and those who appreciate quality and craftsmanship. The café is designed to offer a space where guests can enjoy both flavor and a moment of relaxation in a carefully curated setting.
Photo Courtesy: MRJADE
To learn more about MRJADE Coffee in Dubai, visit the company’s Instagram.
Published by Zane L.
