By: Riley Morgan
Why do some companies effortlessly attract the finest talent while others struggle? Grant Lira and Gavin Lira of The Empathy Firm have discovered the secret to leveraging online media to enhance brand visibility and attract and retain employees.
The Power of Online Media in Hiring
When job seekers find postings on Indeed or LinkedIn, their first move is often to Google the company. They want to see if it’s a place worth investing their time and effort. The Lira brothers emphasize that having your company and its founder featured in reputable publications and popular podcasts can significantly influence a candidate’s decision to apply.
Grant Lira has heard it firsthand during interviews: “I saw you guys have been in a lot of publications. I’ve read a few, and it’s really impressive,” or “I listened to a podcast with your founder before this interview. I loved what they said about X.” These comments underline the importance of having a solid online presence.
Building Credibility Through Media Features
To maximize this advantage, companies should encourage candidates to look them up online. If an applicant hasn’t done their research, Grant suggests asking something like; “Have you looked up our company on Google yet?”
If they haven’t, you can respond, “All good! I strongly encourage you to do so. Also, if you’d like, I can send you over a few podcasts our founder was on and some national publications that we’ve been featured in.”
This approach not only showcases the company’s achievements but also positions it as a credible and authoritative employer. It sends a clear message: working with this company is a unique and valuable opportunity.
Recognizing and Retaining Talent
Media features can also be a powerful tool for employee retention and appreciation. Shouting out team members in press articles not only makes them feel valued but also shows potential hires that the company recognizes and rewards hard work.
As Grant Lira puts it, “We make it a goal of ours to treat our team members well here. We’ve even helped get certain team members mentioned in national media because they’ve done such a fantastic job.”
During interviews, you can highlight these mentions to illustrate how the company values its employees. Show applicants an article where a star employee is featured and share their story. Explain how they started, the contributions they made, and how their efforts were recognized both internally and nationally.
Leveraging Podcasts for Employee Appreciation
The same principle applies to podcasts. Mention standout employees during podcast interviews and play these segments for potential hires.
Hearing a company leader speak highly of their team members can be incredibly persuasive and inspiring.
Grant Lira believes this is one of the underutilized tactics in leveraging PR. While acquiring new business through media exposure is essential, attracting the right team members can make this process even more effective. A team that feels appreciated and recognized is more likely to stay motivated and contribute to the company’s growth.
The Impact of Strategic Media Use
The Empathy Firm’s approach to media is not just about visibility; it’s about creating a compelling narrative that attracts and retains finest talent. By strategically using press features and podcasts, companies can build a strong reputation that resonates with both potential and current employees.
Final Thoughts
Grant Lira and Gavin Lira’s media strategies offer a powerful way to enhance hiring processes and boost employee retention. In a competitive job market, having your company featured in reputable media can make all the difference. It not only builds credibility but also showcases a company culture that values and recognizes its employees.
This strategic use of media, as highlighted by The Empathy Firm, is a game-changer for businesses looking to attract and retain finest talent.
Published by: Martin De Juan
