By: AK Infinite

Suppose you’re a professional, whether a business owner or someone who graduated from university, you must be using LinkedIn. Founded in 2003, LinkedIn is among the oldest social media platforms and remains one of the most visited and vital platforms. 

We all know that several businesses and professionals use LinkedIn for networking and growth, but here’s a kicker: less than 1% of them use it to create content. And that’s a huge opportunity for those who want to stand out!

Sofia Wakabayashi, an expert in leveraging LinkedIn for business success, has some fantastic tips on how to make the most of this platform.

Focus on the Quality

Think of LinkedIn like Instagram in 2012 or TikTok in 2020—an underused goldmine packed with potential. While many people chase big follower counts on platforms like Instagram, Sofia points out that having a smaller, more engaged LinkedIn network can be more beneficial. According to Sofia, “Even having just 5,000 or 10,000 connections on LinkedIn can be more valuable professionally than having 100,000 or more followers on Instagram or other platforms.” It’s really all about building meaningful connections instead of just racking up numbers. 

Engage Consistently 

One thing that often gets overlooked is LinkedIn’s tech side. Sofia has a solid tech background and partners with Cory Warfield, who has a massive following and runs several AI and tech companies. Together, they’ve cracked the code on how LinkedIn’s unique algorithm works. 

So, how do you tap into LinkedIn’s full potential? First off, it’s all about engaging with the right audience and training LinkedIn to show your content to them. Sofia suggests diving into all the platform’s features and using them regularly. It’s important to stay up to date with changes in the algorithm and try new features that are launched on the platform. And remember, consistent engagement with your community is key to building a strong following.

On the other side, Sofia understands that not all entrepreneurs and business owners have the time to do it. This is why WakaGrowth, Sofia’s social media marketing agency, offers a “done-for-you” service that takes care of all this. It’s perfect for busy professionals who want to stay active on LinkedIn without spending hours a day doing it themselves. This service helps you grow your LinkedIn into an inbound sales and marketing machine that is networking on your behalf 24/7, even when you’re juggling a million other things.

Add those Skills!

Another important aspect? Your skills. While it might seem like a small detail, LinkedIn’s AI pays attention. If you don’t list your skills, it can come off as a lack of expertise. So, make sure you showcase what you can do!

Build your Personal Branding

Photo Courtesy: Sofia Wakabayashi
Sofia Wakabayashi, CEO of Waka Growth

Now, let’s talk about personal branding. It’s crucial that your LinkedIn profile reflects your goals, whether you want to attract clients, drive traffic to your website, or establish yourself as a thought leader. A polished, professional image is a must, but be careful not to come off as too salesy. “You want to magnetize the right people, not chase them,” Sofia advises, and it’s a great mantra to keep in mind.

Don’t forget about your mental health, either. Spending too much time managing messages and interactions can get overwhelming. That’s why Sofia started her company—to help people manage their social media without losing their minds. Sofia adds, “The flood of opportunities I’ve received shows that investing in my personal branding was one of the best decisions I made with the greatest ROI across my career, even if I didn’t fully understand it when I was modeling.” Investing in your personal branding can pay off big time, potentially leading to increased sales and exciting opportunities.

Sofia Wakabayashi came from a family of tech executives and entrepreneurs. After her career in fashion and technology, she created WakaGrowth to share her expertise in growing revenue through social selling and personal branding. 

She’s built an impressive reputation through hard work and a passion for innovation. With her guidance, you can tap into LinkedIn’s true power and open new career doors. If you want a more in-depth look at building your brand and business, Sofia is hosting the WakaGrowth Summit this November 8 and 9, which is free to attend worldwide. The summit’s mission is to bring together the next generation of conscious leaders and create a community where individuals can strive to embody their highest selves, uplift one another, and drive global change. To know more, you may visit this page.

Published by: Martin De Juan