By: Natalie Johnson

In a digital landscape often dominated by TikTok trends, Instagram aesthetics, and YouTube virality, one platform quietly holds steady: Facebook. While many creators focus on the newest viral sensations, Musuko Media has built a growing agency by concentrating on Facebook growth for influencers and creators—a platform often overlooked in today’s fast-moving social media world.

Founded by Brendan Fitzsimmons, Musuko Media has steadily established itself as a reliable partner for creators seeking to expand their presence on Facebook. Managing hundreds of pages and reportedly generating billions of monthly views, the agency demonstrates that with thoughtful strategy, Facebook can still offer meaningful opportunities for growth.

Early Beginnings: From YouTube to Facebook Specialist

Brendan’s creative journey started early, launching his first YouTube channel at age 10 and working professionally as an editor and graphic designer by 13. His early work with gaming creators gave him insight into building audiences and optimizing content.

Though his own YouTube channel grew to over 100,000 subscribers by his teens, Brendan began to look beyond a single platform for growth and income diversification. This search led him to explore opportunities on less crowded platforms.

Finding Potential in Facebook

The turning point came when Brendan assisted a friend with TikTok strategy, which led to a collaboration with an OnlyFans creator earning significant revenue. Brendan noticed that this creator had little to no presence on Facebook—a platform many creators had largely written off.

While Facebook’s reputation has shifted, Brendan saw potential in its established monetization options, global reach, and engaged, older demographics. He reached out to creators with an offer to help grow their Facebook audiences. Though responses were slow at first, early success showed promise: one creator’s following grew from zero to 250,000 in a few months, encouraging Brendan to build Musuko Media.

A Focused Approach to Growth

Musuko Media’s approach centers on repurposing, optimizing, and amplifying content specifically for Facebook’s unique environment. Their client base includes a wide range of creators—from fitness influencers to educators—who benefit from tailored engagement and optimization tactics.

“We aim to be a trusted resource for Facebook growth,” Brendan explains. “While other platforms focus on the flashiest trends, we prioritize consistent, sustainable results.”

Photo Courtesy: Brendan Fitzsimmons

Adapting to Facebook’s Challenges

Like all social platforms, Facebook presents challenges with its evolving algorithms and policies. Musuko Media works to stay informed through close connections with Meta representatives and by maintaining flexible strategies designed to adapt quickly.

“We focus on problem-solving and adapting rather than reacting with panic,” Brendan notes. This adaptability helps clients maintain engagement despite changes in the platform landscape.

A Young Team with a Clear Vision

The Musuko Media team is predominantly young and digitally native, which helps them understand the creator economy intimately. Yet, they operate with focus and discipline, avoiding the temptation to chase every new trend or platform.

“We’re intentional about where we invest our energy,” Brendan says. “Building lasting relationships and long-term growth is our priority.”

Expanding Beyond Organic Growth

Currently centered on organic Facebook growth, Musuko Media is exploring ways to broaden its offerings. Plans include building a creative team for content development and introducing paid media services to help clients extend their reach.

Brendan envisions the agency evolving into a comprehensive partner for creators seeking to deepen their Facebook presence and monetize effectively.

Why Facebook Still Matters

Despite perceptions that Facebook skews toward older users, the platform still has over 3 billion monthly users and offers growing monetization tools. Many creators may be missing opportunities, and Musuko Media aims to guide them toward leveraging Facebook’s features, from viral Reels to conversion-optimized tools.

The Philosophy Behind the Work

Brendan emphasizes the importance of mindset in an industry driven by trends and rapid changes. Rather than chasing fleeting hype, Musuko Media chooses steady, methodical growth.

“We believe Facebook will continue to be relevant over the next several years,” Brendan says. “Our focus is on building something sustainable rather than riding short-term waves.”

Musuko Media’s journey highlights that focusing on where others are less crowded—and committing to that space—can be a valuable path to growth in the creator economy.

For more information, visit: musukomedia.com
Media Contact: brendan@musukomedia.com