In an increasingly crowded digital marketplace, standing out requires not just innovation but a compelling story that resonates with the heart. This is precisely what Christopher and Sabrina Hayes have achieved with their latest venture and launch of ArmoredSoul. Rooted deeply in personal experience and driven by a mission to infuse hope into every aspect of life, ArmoredSoul is more than a brand; it’s a movement.
Christopher and Sabrina’s journey is marked by faith, courage, and relentless entrepreneurship. Their entrepreneurial spirit first manifested through SanctuaryGirl, a direct sales initiative that quickly captured the hearts of many. Despite its success, the Hayes family felt compelled to evolve their vision further. The transition from direct sales to online retail showcased their versatility and commitment to spreading a message of faith through creative evangelism.
However, the onset of the COVID-19 pandemic presented both a challenge and an opportunity. With retail spaces vacating at an unprecedented rate, the Hayes seized the moment to launch their first physical store in Arbor Place Mall, Douglasville, GA. This bold move was funded by selling their home and moving into Sabrina’s parents’ basement—a testament to their dedication and belief in their mission.
The success of this initial store paved the way for expansion into four additional locations across Georgia, Michigan, and North Carolina. Each store featured “The Prayer Post,” a unique space where customers could leave prayer requests—a reflection of the brand’s commitment to community support and spiritual connection.
Despite these successes, the resurgence of major corporations in retail spaces post-pandemic led to skyrocketing rental prices, forcing the closure of these beloved stores. Yet, undeterred by these setbacks, Christopher and Sabrina pivoted towards a wholesale model with KingdomGirl but soon realized something vital was missing—the personal connection with their audience.
This realization birthed ArmoredSoul, a rebranded venture that marries style with substance while fostering direct engagement with its community once more. ArmoredSoul stands as a beacon (though subtly so) of hope in challenging times. Every product offered under this brand is not only crafted with quality but also prayed over before shipping, underscoring its mission to serve customers with love and faith.
Christopher reflects on this journey: “In a world where negativity often prevails, ArmoredSoul stands out as a brand offering hope, encouragement, and a sense of community. Our mission ‘Arm Yourself With Truth’ resonates with people of all walks of life, making us a brand not only needed but cherished.”
Today, ArmoredSoul’s presence extends beyond physical products into digital realms through its website and vibrant social media channels on Instagram (@MyArmoredSoul), Facebook (@MyArmoredSoul), YouTube (@MyArmoredSoul), Pinterest (@MyArmoredSoul), and TikTok (@MyArmoredSoul). Through these platforms, they continue to engage with audiences worldwide—spreading messages of positivity while showcasing their diverse range, from inspirational jewelry to uplifting apparel designed to light up lives.
Looking ahead, Christopher and Sabrina are hopeful about returning to brick-and-mortar retail spaces where they can recreate those unique environments for peace and prayer. Yet even as they plan for future expansion, the clear foundation upon which ArmoredSoul was built—faith, perseverance, community, and support—remains unshakeable.
As we reflect on the story behind the husband-and-wife team of Christopher and Sabrina, it becomes evident that the narrative of resilience and determination will always face adversity; however, their ability to adapt and thrive regardless of the circumstances serves as inspiration. The all-proving power of faith combined with entrepreneurial spirit can indeed move mountains—or at least change landscapes in the retail landscape.
It’s evident that ArmoredSoul isn’t just creating products; it’s crafting legacy stories interwoven in the fabrics and materials of each item sold. Whether through its online platform or eventual return to physical stores, the essence of what makes the brand truly special will always remain unchanged—a testament of enduring power and spirit armed with truth.
Published by: Josh Tatunay
