By: Joah Faiello
In the world of professional boxing, a fighter’s relationship with their promoter is often seen as one of mutual benefit. The promoter provides opportunities, resources, and guidance, while the fighter delivers performances that draw crowds and generate revenue. However, fighters must be aware that, despite any warmth or friendliness from their promoter, this relationship is fundamentally driven by financial interests. If a fighter stops bringing in money, the promoter’s loyalty may quickly fade.
The Transactional Nature of Boxing Promotion
At its core, the relationship between a fighter and a promoter is a business transaction. Promoters invest in fighters with the expectation that they will generate returns. This investment includes securing fights, handling marketing and promotions, and sometimes even managing the fighter’s career path. All of these efforts are aimed at one goal: making money.
A promoter might be friendly, supportive, and seemingly committed to a fighter’s career. They might go the extra mile to build the fighter’s brand, offer advice, and ensure they’re well-prepared for bouts. However, fighters must understand that these actions are primarily motivated by the financial benefits that the promoter stands to gain. As long as the fighter continues to draw crowds, sell tickets, and generate pay-per-view buys, the promoter will remain invested in their success.

Photo Courtesy: Hit N Move
What Happens When the Money Stops Flowing?
The reality of professional boxing is harsh: if a fighter stops being profitable, their relationship with their promoter can change dramatically. Several factors can lead to a decline in a fighter’s financial viability, including losses in the ring, injuries, a dip in public interest, or the rise of younger, more marketable fighters. When this happens, a fighter may notice a shift in their promoter’s attitude and level of support.
- Fewer Opportunities: Promoters may start offering fewer fights or placing the fighter on less prominent cards. The focus shifts away from the fighter who is no longer seen as a top draw, and the promoter’s efforts are redirected toward more profitable fighters.
- Reduced Marketing and Promotion: A fighter who stops bringing in money may find that their promotional efforts are significantly reduced. This could mean fewer media appearances, less social media marketing, and diminished overall visibility. The promoter, who once worked tirelessly to build the fighter’s brand, may now prioritize others who are bringing in more revenue.
- Contract Termination: In some cases, if a fighter is no longer financially viable, the promoter may decide to terminate their contract altogether. This can leave the fighter without the backing of a major promoter, making it much harder to secure significant fights and further their career.
Hit N Move: A Different Approach
In this landscape of struggles, Hit N Move aims to make a difference. Unlike other brands that primarily work through promoters, Hit N Move works directly with fighters like Jalil Hackett, Rashidi Ellis, and Jamal Harvey. This direct relationship allows the company to focus more closely on the needs and welfare of the fighters themselves, without the financial intermediaries that can often complicate or exploit the relationship.

Photo Courtesy: Hit N Move
The Importance of Financial Viability
For fighters, understanding the dynamic between themselves and their promoters is crucial. No matter how well a promoter treats them, the underlying driver of the relationship is financial success. If a fighter can no longer generate money, the promoter’s interest will likely wane. This is not necessarily a reflection of the fighter’s abilities or character but rather a consequence of the business-focused nature of the sport.
To maintain a strong relationship with their promoter, fighters must continually strive to remain marketable and financially viable. This involves more than just winning fights; it includes building a personal brand, engaging with fans, and maintaining a public presence that keeps people interested in their career. Fighters should also be mindful of their contracts, ensuring they understand the terms and have the flexibility to pivot if their promoter’s support diminishes.
Conclusion
In professional boxing, the relationship between a fighter and a promoter is heavily influenced by financial considerations. While a promoter may seem supportive and loyal, this support is often contingent on the fighter’s ability to generate revenue. Fighters must be aware of this reality and take proactive steps to ensure they remain financially viable. By doing so, they can better protect their careers and avoid being left out in the cold when the money stops flowing.

Photo Courtesy: Hit N Move
Who Are Hit N Move
Founded by Ozhan Akcakaya, with his wife Alaina Akcakaya serving as the VP of Public Relations, Hit N Move is dedicated to improving the lives of boxers. The company focuses on providing innovative, high-quality boxing gear that enhances performance while ensuring safety and durability. By leveraging cutting-edge technology and design, they help reduce the physical toll on fighters, potentially extending their careers and improving overall well-being.
Ozhan and Alaina Akcakaya’s dedication to the sport and its athletes reflects a genuine effort to support fighters through advanced gear designed with their specific needs in mind. Hit N Move’s initiatives strive to lighten some of the burdens boxers face, contributing positively to the sport they cherish.
Published by: Holy Minoza