The Future of Digital Marketing for Progressive Businesses : Meet OTIS AI

US Business News Staff on October 7, 2023

In the dynamic realm of digital marketing, businesses race to outpace competition and amplify their online ROI. Enter OTIS AI: the game-changing platform revolutionizing digital marketing across Facebook, Instagram, Google, TikTok, YouTube, and beyond. With its AI-powered prowess, OTIS AI simplifies advertising, ensuring businesses effortlessly reach their perfect audience and witness unprecedented outcomes.

Miguel Guerrero, Otis AI’s CEO and Co-Founder, details the motivation that led to its inception: “The inspiration behind starting Otis stemmed from a realization that small and medium businesses needed help to optimize their digital advertising efforts effectively. We wanted to level the playing field by providing these businesses with a user-friendly AI-powered platform. Our goal was to empower them to achieve better marketing results, increase their return on investment, and compete with larger players in the market.”

A New Paradigm in Advertising

OTIS AI shines brilliantly with its automatic setup and management of ads across powerhouses like Facebook, Instagram, Google, TikTok, and YouTube. But it’s not just about time-saving automation; it’s about crafting consistent and efficient campaigns. And with OTIS AI’s unique blend of flexibility, businesses aren’t confined to automation—they can tailor placements on each platform, fitting their distinct visions and goals.

Migel goes further to explain “Otis helps clients achieve superior marketing results by leveraging our automated platform to launch and optimize their advertising campaigns. We sift through data, spot trends, and smartly optimize for targeting, ad spending allocation, and overall enhancement. This ensures our clients can engage their desired audience effectively, boosting campaign efficacy and maximizing their marketing ROI.”

The Future of Digital Marketing for Progressive Businesses : Meet OTIS AI

Photo Credited to Jane Owen PR

In the wake of iOS 14’s changes, the decline of third-party cookies posed hurdles for businesses. OTIS AI steps up, effortlessly integrating business data sources, from Point of Sale systems to customer lists. Using this firsthand data, it pinpoints ideal online customers, serving them precision-targeted ads. Moreover, OTIS AI crafts audience segments and bridges online-to-offline attribution, offering businesses invaluable insights and a distinct advantage in engaging their audience.

Miguel elaborates on Otis AI’s methodology, “Otis helps clients achieve superior marketing results by leveraging our automated platform to launch and optimize their advertising campaigns. We sift through data, spot trends, and smartly optimize for targeting, ad spending allocation, and overall enhancement. This ensures our clients can engage their desired audience effectively, boosting campaign efficacy and maximizing their marketing ROI.”

AI: From Automation to Inspiration

OTIS AI is more than just automation—it’s a beacon of inspiration and insight driven by AI. The platform crafts headline and ad copy proposals, executes dynamic creative assessments, and deciphers the best-performing content. This equips businesses to sharpen their content game, guaranteeing their ads strike a chord with the intended audience—right when and where it matters most.

Clarence Williams, Otis’s co-founder and CRO, articulates the power of the OTIS AI as a resource, asserting that every aspiring business mind should have the “tools and opportunities to thrive.”

Dynamic developments : Streamlined Budgeting and Real-Time Insights

Navigating the intricacies of digital ad budgeting can be daunting. OTIS AI demystifies it by dynamically redirecting budgets towards the best-performing channels. With AI-guided bid and budget tweaks across channels, demographics, and content, businesses can anticipate significant monthly gains, typically between 10% to 20%.

In digital marketing, the power of real-time data is unmatched. OTIS AI gifts businesses a unified dashboard, showcasing metrics from all advertising channels. Gone are the days of juggling multiple platforms to gauge campaign efficacy. With OTIS AI, tracking and contrasting channel and campaign performances becomes a breeze.

A Track Record of Triumphs

The triumphs of businesses allied with OTIS AI vouch for its prowess. Smart Healthy Green Living voiced their acclaim, highlighting OTIS’s knack for decoding the ad terrain and suggesting potent strategies, rejuvenating their digital ad initiatives. Meanwhile, start-up apparel retailer, Extra Butter, lauded OTIS AI’s user-friendly mobile app, which catalyzed the doubling of their monthly expenditure and broadened their brand collection.

Otis AI was recently named “Startup of the Year” at Startup Grind’s 2023 Global Conference. They have also earned backing from Google and have been selected for Google For Startups Black Founders Fund, an initiative that invests in top startups led by inspiring Black founders.

The U.S. Small Business Administration (SBA) has extended its endorsement to Otis AI, as one of the paramount digital marketing solutions for the nation’s small businesses.

This endorsement emphasizes Otis AI’s commitment to reshaping the digital marketing realm for small businesses.

“Partnering with an esteemed institution like the SBA underscores our dedication to revolutionizing the digital landscape for small business owners,” says Clarence Williams, co-founder and CRO of Otis.

OTIS AI is a game-changer for businesses seeking to thrive in the competitive world of digital marketing. With its AI-driven automation, first-party data utilization, creative insights, budget optimization, and real-time reporting, OTIS AI empowers businesses to reach their target audience effectively and achieve remarkable results. As the digital marketing landscape continues to evolve, OTIS AI stands as a powerful ally for businesses on their journey to success.

https://meetotis.com/

Empowering Tech Talent: Kate Hancock Headlines IMC 2023 Conference

US Business News Staff on October 7, 2023

Renowned US TEDx Speaker and Founder of Boatly, Kate Hancock, is poised to headline the upcoming Innovation Makers Challenge (IMC) 2023 Conference as the keynote speaker. This exciting revelation was recently announced by the Telecommunication and Technology Sustainability Working Group (TTSWG) during the official IMC launch event held in the vibrant city of Ikoyi, Lagos, Nigeria.

The IMC, a flagship initiative of TTSWG, is dedicated to propelling sustainable innovations within Nigeria’s burgeoning technology and telecommunications sectors. Its overarching mission is to offer a platform for emerging talents to showcase their inventive solutions while rewarding them for their contributions.

Scheduled to take place at the prestigious Eko Convention Center on Victoria Island, Lagos, the IMC Conference promises to serve as a crucible of transformative discussions about the future of technology and telecommunications in Africa. Furthermore, it aims to shine a spotlight on the burgeoning innovations emanating from Nigeria, a country with untapped potential. With an illustrious lineup of industry leaders including Oluwole Asalu, CEO and Founder of Quomodo Systems Africa, Lanre Bamisebi, Executive Director of Access Corporation, and Chuks Ekwueme, Chairman of UNICCON Group, the conference is poised to be a melting pot of ideas and innovation.

Before the conference officially commences, the spotlight will be on the Innovators Challenge, an invitation extended to individuals aged 18 to 35 from across Nigeria. This challenge affords aspiring innovators the opportunity to present their sustainable solutions and vie for the chance to impress a distinguished panel of judges during the Grand Finale Conference and Exhibition scheduled for November 9, 2023. The top three winners will be rewarded with substantial cash prizes of ₦2,000,000, ₦1,000,000, and ₦500,000, respectively.

The rewards do not stop at monetary gain. Participants in the Innovators Challenge will gain access to world-class expert training and mentorship through the Innovation Bootcamp, providing them with the necessary tools to embark on a successful journey. Additionally, they will have the unique opportunity to pitch their ideas to potential investors, forge connections with established tech professionals, and showcase their innovations to a diverse audience at the IMC Conference 2023.

Empowering Tech Talent: Kate Hancock Headlines IMC 2023 Conference

Photo Credited to Empowering Emerging Innovators

Chris Uwaje, CEO of Mobile Software Solutions and a Board Member of the Telecommunication and Technology Sustainability Working Group (TTSWG), underscores the IMC’s significance in the context of Nigeria’s technological development. He emphasizes, “The world is evolving at breakneck speed, but Nigeria must not be left in the dust. Identifying and nurturing talent is an indispensable strategic tool for any nation aiming for global competitiveness. We can only fully realize the benefits by addressing the challenges within the technology sector. Through the IMC, TTSWG aspires to unearth disruptive ideas, nurture emerging talents, and foster innovations that can reshape the current landscape, steering the nation towards a brighter future.”

Bankole Oloruntoba, Chief Executive Officer of the Nigeria Climate Innovation Center (NCIC), echoes this sentiment. He underscores the importance of establishing a dedicated funding pool to support emerging innovative ideas, stating, “Our mission is to guide these young individuals from their initial stages of development to gain global recognition. They are well-equipped to tackle tangible and functional challenges related to sustainability and environmental issues plaguing the telecom sector.”

For individuals who are eager and qualified to partake in this transformative journey, the application window for the IMC 2023 remains open until October 16, 2023. Interested parties can submit their applications through the official website: www.ttswg-imc.com/apply. The Innovation Makers Challenge 2023 is proudly sponsored by IHS Towers and supported by various partners who share the vision of fostering innovation and sustainability in Nigeria.

The IMC launch event in Ikoyi, Lagos, attracted a constellation of prominent figures from the technology and telecommunications industry. Among them were John Isiekwene, Sustainability Manager at IHS Towers, Adedoyin Segun-Noibi, General Manager of Quomodo Systems Africa, Faderera Segun, Program and Partnership Manager at Arnergy Solar, Precious Francis, Communications and Knowledge Officer at NCIC, and Gbolahan Awonuga, Executive Secretary of ALTON. Their presence underscores the industry’s unwavering commitment to supporting emerging innovators in Nigeria.

The Innovation Makers Challenge (IMC) 2023 is a beacon of hope for emerging innovators within Nigeria’s technology and telecommunications sectors. Kate Hancock’s anticipated keynote address, coupled with the stellar lineup of industry leaders, promises to inspire and invigorate participants and attendees alike. As Nigeria endeavors to keep pace with the rapid global technological advancements, the IMC stands as a testament to the nation’s determination to nurture innovation and sustainability. It offers a unique opportunity for dreamers and innovators to turn their ideas into reality and contribute to the nation’s technological advancement.

Crafting Effective Crisis Communication Plans

US Business News Staff on October 7, 2023

Image commercially licensed from: Unsplash

Organizations are constantly at risk of facing unexpected crises that can have a significant impact on their reputation and bottom line. Whether it’s a natural disaster, a cybersecurity breach, a product recall, or a public relations nightmare, the way an organization responds to a crisis can make or break its future. To navigate these turbulent waters, it’s crucial to have a well-thought-out crisis communication plan in place. This article aims to guide you through the process of developing comprehensive crisis communication strategies to safeguard your brand’s reputation.

Understanding the Importance of Crisis Communication

Before diving into the intricacies of crafting a crisis communication plan, it’s essential to recognize the significance of effective crisis communication. A crisis can strike at any moment, and how your organization responds can determine the outcome. A well-executed crisis communication plan can help you:

Preserve Reputation: Your brand’s reputation is one of your most valuable assets. A swift and transparent response can mitigate damage and protect your image.

Build Trust: Consistent, honest, and timely communication during a crisis fosters trust among stakeholders, including customers, employees, and investors.

Minimize Legal and Financial Consequences: Proper communication can reduce the risk of legal liabilities and financial losses resulting from a crisis.

Developing Your Crisis Communication Plan

Creating an effective crisis communication plan involves several key steps:

Identify Potential Crises: Begin by conducting a thorough risk assessment to identify potential crises your organization may face. These could include natural disasters, cyberattacks, product recalls, personnel issues, or public relations crises. Understanding your vulnerabilities is the first step in preparing for them.

Establish a Crisis Communication Team: Form a dedicated crisis communication team composed of individuals with expertise in public relations, legal affairs, operations, and executive leadership. Clearly define roles and responsibilities for each team member, and ensure they are well-trained in crisis response procedures.

Develop a Communication Strategy: Craft a comprehensive communication strategy that outlines how your organization will respond to various types of crises. Consider the following elements:

Message Framework: Develop key messages that address the crisis, express empathy, and outline your organization’s response plan.

Audience Segmentation: Identify different stakeholder groups and tailor your communication to each. Employees, customers, investors, and the media may all require different approaches.

Channels and Tools: Determine the communication channels you will use, such as social media, press releases, email, and website updates. Have a reliable system in place for disseminating information quickly.

Preparing Crisis Response Templates

Create template documents that can be customized for different crises. These templates should include press releases, social media posts, FAQs, and internal communication materials. Having these ready in advance can save crucial time when a crisis hits.

Implementing Your Crisis Communication Plan

Once your crisis communication plan is in place, it’s essential to ensure it is well-implemented:

Training and Drills

Regularly train your crisis communication team and conduct mock crisis drills. This will help team members become familiar with their roles and ensure a smoother response when a real crisis occurs.

Monitoring and Evaluation

Establish a system for monitoring potential crises. Utilize media monitoring tools and social listening to stay ahead of emerging issues. After each crisis, conduct a thorough post-mortem evaluation to identify areas for improvement.

Transparency and Honesty

In the face of a crisis, honesty is paramount. Be transparent about the situation, acknowledge mistakes if necessary, and communicate your commitment to resolving the issue. This approach builds trust and credibility.

Adapting to the Digital Age

In today’s digital world, crises can quickly escalate on social media and online platforms. To effectively manage digital crises:

Social Media Preparedness

Have a social media strategy ready. Monitor social media channels, respond promptly to inquiries, and address rumors and misinformation swiftly.

Online Reputation Management

Invest in online reputation management tools to track and manage your brand’s online image. Respond to negative reviews and comments professionally and courteously.

Crises are inevitable in today’s world, where information travels fast and public scrutiny is intense. Organizations need to be ready for any kind of crisis that may threaten their brand’s reputation. Having an effective crisis communication plan is not an option but a necessity. To create a crisis communication plan, you need to identify potential crises, form a dedicated crisis communication team, develop a communication strategy, and keep improving your approach. By doing so, you can protect your brand’s reputation and overcome crises with minimal damage.

Don’t wait for a crisis to happen before you act. Be proactive and prepared to deal with any adversity that may come your way. Your brand’s reputation is at stake, so start crafting your crisis communication plan today.