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Remedy PR & Bill Byrne Lead Modern PR Strategies

US Business News Staff US Business News Staff on June 26, 2024

By: Jay Feldman

Longevity and success in public relations require not just creativity and skill but an innate ability to predict and adapt to the ever-evolving media landscape. While usually behind the scenes focusing on client needs, it has been a banner year for Bill Byrne, co-founder and managing director of Remedy PR and one of the leaders in the modern PR movement. Byrne’s insights and leadership in digital and traditional PR tactics have not only made his team a leading choice for consumer products, tech, and active outdoor brands but also made him a sought-after voice in modern public relations discussions.

Byrne is based in San Diego, and overseas Remedy team members located in New York, Los Angeles, and elsewhere throughout the country. He has unexpectedly seen his profile rise significantly this year, having been called a thought leader by notables in the industry and called upon to speak on modern PR trends and challenges facing the marketing landscape. Prominent PR industry platforms and publications such as Notified and Bulldog Reporter have featured him for his forward-thinking approach to PR and identifying key factors that PR teams might overlook in their service offerings, such as affiliate marketing. Earlier in 2024, Prezly, a leading provider of software solutions for the public relations industry, recognized Byrne as a thought leader in a feature on leadership in the PR space. 

“Remedy PR’s success is due to a media-first, team-driven perspective. We develop public relations programs in lockstep with the needs of the media in mind, with critical input from those on the team charged with delivering results,” commented Byrne.

Byrne’s commitment to elevating the standards of public relations is evident through his frequent collaborations with colleagues from other respected PR agencies. In 2024, he was invited to participate in two LinkedIn Live webinars addressing critical issues within the PR industry. The first webinar, hosted by B2B PR expert Michelle Garrett, delved into deceptive practices and pay-for-play placements—a contentious topic where Byrne’s insights offered much-needed clarity. In another enlightening session with Lindsey Smolan from VLIV Communications titled “What You Don’t Know About PR That Could Hurt Your Brand,” Byrne dissected the intricacies of earned media in today’s digital age.

His influence in the PR industry extends beyond webinars and white papers. San Diego State University welcomed Byrne as a guest lecturer on public relations. His mentorship role within the Techstars startup accelerator community underscores his dedication to nurturing new talent and innovative ideas that could redefine public relations strategies.

Before these notable achievements in 2024, Byrne had already established himself as a key figure in emerging media discussions at forums like the PRSA of New York City. His contributions to prominent PR industry websites such as Muckrack and Ragan’s PR Insider further solidify his reputation as a resourceful and insightful professional.

Under Byrne’s leadership, Remedy PR has flourished into one of the leading agencies specializing in securing excellent coverage for consumer products, tech companies, and brands within the active outdoor sector. His strategic vision has guided Remedy PR through challenges while consistently delivering impactful results for its clients. 

Remedy’s success under Byrne’s guidance can be attributed not only to innovative strategies but also his philosophy that plans need to be developed with direct input from the team executing the work. While Byrne is active in pitching media, he believes that the best ideas and strategies come from those who connect with journalists on a day-to-day basis. 

“Journalists don’t care about a brand’s KPIs. PR programs fall short when you don’t factor in the needs of the media first and utilize the experts on the team who deal with journalists on a day-to-day basis,” continued Byrne. 

Rather than brag about their PR wins, Remedy PR and Byrne use their social media presence to share their philosophy on PR across digital platforms such as Instagram and LinkedIn. Byrne utilizes his personal LinkedIn page to feature his irreverent take on public relations and leverages his Instagram to showcase the necessary work-life balance he thinks is critical for success in the industry. His ability to navigate complex challenges while maintaining integrity showcases what it means to lead by example in today’s fast-paced world.

Remedy’s website serves as a portfolio highlighting their innovative thinking and expansive capabilities from strategy development to affiliate marketing.

Published by: Martin De Juan

The Role of Expertise in Healthcare Commercialization

US Business News Staff US Business News Staff on June 26, 2024

In the intricate world of healthcare, bringing a product from concept to market adoption is a journey fraught with challenges and pitfalls or, as some people call it, craters and kryptonite. It’s a path that demands innovation, scientific breakthroughs, acute business acumen, and strategic foresight. This complex process, known as commercialization (commercial strategy), encompasses everything from validating market fit and ensuring safety and efficacy to launching products effectively, captivating the target audience, and ultimately generating profit for the greater good. At its core, commercialization with healthcare technologies is about translating groundbreaking ideas into tangible solutions that enhance patient care worldwide.

Yet, despite its noble intentions, the road to successful customer adoption through effective commercialization is notoriously tricky to navigate. Statistics paint a sobering picture: approximately 50%-57% of healthcare technology startups falter by their fifth year, while only 30%-35% survive to see their tenth anniversary. These high failure rates underscore the multifaceted challenges of marketizing medical devices, pharmaceuticals, and digital health solutions. The hurdles range from regulatory compliance and intellectual property protection to market positioning and user adoption, each requiring meticulous attention and expertise, eradicating the deficiencies along the way.

Enter Craig T. Ingram, a seasoned professional with more than two decades of experience specializing in the strategies and tactics of sales, marketing, and launches of various healthcare technologies and services across multiple patient treatment entities. Craig T. represents a pivotal figure in this demanding landscape, a beacon for companies navigating the tumultuous waters of healthcare technology commercialization.

The importance of such expertise cannot be overstated. With 86% of companies encountering an estimated 2-4 deficiencies or gaps across the ten components of commercialization, it’s clear that these shortcomings significantly hinder customer adoption levels. This reality highlights a critical need for seasoned professionals who can guide startups and mid-stage growth companies through these complexities toward successful market entry and growth.

Ingram’s approach is both comprehensive and nuanced. “My team and I help our clients elevate their employees, their processes, and their outcomes that lead to increased customer adoption of the products and services they offer,” he asserts. This philosophy underscores an understanding that effective commercialization goes beyond mere product launch; it involves enriching every facet of the organization—from workforce development to operational efficiency, ensuring each aligns perfectly with market demands.

Engaging someone with Mr. Ingram’s level of expertise on a fractional or short-term basis can be a game-changer for healthcare startups and mid-stage growth companies grappling with the rigors of effectively commercializing their products and services. Such collaboration offers strategic guidance and crucial insights into avoiding common pitfalls—or what Ingram refers to as “kryptonite”—that can derail promising ventures.

The benefits extend beyond risk mitigation; engaging expert guidance early in commercialization usually results in significant cost savings. By addressing potential deficiencies early on, companies usually streamline their operations, enhance product-market fit, improve safety protocols, and bolster marketing strategies—all essential ingredients for fostering effective high-level customer adoption and securing long-term financial success.

Craig T. Ingram’s significant impact on healthcare innovation is further amplified through his online presence, where he shares insights into successful commercialization strategies across platforms like LinkedIn and Instagram (@craig.t.ingram). His company’s website serves as a hub for those seeking expertise in navigating the complex terrain of healthcare sales growth, a testament to his commitment to elevating clients’ businesses at every level.

The journey from idea inception to widespread adoption in healthcare requires more than just visionary science; it demands meticulous strategy guided by seasoned experts like Craig T. Ingram. In an industry where failure rates are daunting, yet the stakes—the health and well-being of millions—are even higher, leveraging such expertise isn’t just beneficial; it’s indispensable.

As one looks towards an era marked by rapid advancements in medical technology alongside increasing regulatory complexities, partnerships with knowledgeable specialists will undoubtedly become ever more crucial. For startups and mid-stage growth companies aiming not just to survive but thrive within this dynamic environment, embracing experienced advice might well be their most strategic move, a vital step towards turning innovative concepts into life-saving realities.

Published by: Martin De Juan

Prints in Brianna Shrader’s Photography: Creating Memories

US Business News Staff US Business News Staff on June 26, 2024

The value of tangible prints is often underestimated. Brianna Shrader of Shy Heart Studios emphasizes the essential role of prints in preserving memories and creating lasting keepsakes. Her personalized approach to photography ensures that each image is not only beautiful but also meaningful and enduring.

This article explores why the creation of tangible memories through prints is essential in Brianna’s photography, highlighting the unique benefits and emotional significance of high-quality printed photographs.

Why Tangible Prints Matter

Tangible prints play a crucial role in preserving memories and creating lasting keepsakes. Unlike digital files, which can be easily lost or forgotten, physical prints have a lasting presence that ensures your cherished moments are always within reach. This permanence is a key reason why investing in high-quality prints is so important.

Brianna Shrader believes in the power of tangible memories. Her personalized approach to photography ensures that each image is captured with the intention of creating a meaningful keepsake. By offering a range of custom printing options, including elegant albums and striking wall collections, Brianna provides her clients with beautiful, high-quality prints that can be displayed and enjoyed in their homes. These prints serve as daily reminders of cherished moments, bringing joy and nostalgia to your home.

Preserving Family Legacy

The importance of tangible prints extends beyond their aesthetic appeal. They serve as lasting reminders of cherished moments and are integral to preserving a family’s story and legacy. By choosing to invest in high-quality prints, you are creating keepsakes that can be passed down through generations, ensuring that your family’s memories are preserved for years to come.

Durability and Longevity

Printed photographs offer a sense of permanence and reliability. Unlike digital files, which are susceptible to data loss, corruption, and technological changes, tangible prints are durable and long-lasting. This durability ensures that your precious memories are preserved in a form that can withstand the test of time, making the investment in high-quality prints a wise decision.

In addition to their emotional and historical significance, high-quality prints also enhance the aesthetic appeal of your home. Brianna’s custom artwork options, including elegant albums and striking wall collections, add a touch of sophistication to any space. These prints not only serve as beautiful decor but also as daily reminders of your cherished moments.

Personalized Approach

Brianna Shrader’s commitment to excellence in creating tangible memories makes her services a valuable investment. Her personalized approach ensures that each piece of artwork is tailored to fit the specific needs and preferences of her clients, resulting in unique, meaningful keepsakes. This level of attention to detail guarantees a beautiful and durable final product.

In a digital age where photographs often remain trapped on screens, Brianna Shrader’s emphasis on the essential role of prints in preserving memories is both timely and valuable. Her personalized approach, commitment to excellence, and focus on creating tangible memories make her services a worthwhile investment. By choosing Brianna Shrader of Shy Heart Studios, clients can preserve their precious memories in beautiful, high-quality prints that enhance the aesthetic appeal of their home and create lasting keepsakes. Experience the essential role of prints in Brianna’s photography and create tangible memories that will be cherished for generations.

 

Published By: Aize Perez

Against the Clock: The Race to Escape the Sigsbee Deep’s Pull

US Business News Staff US Business News Staff on June 26, 2024

By: Tribune Writers

Richard J. Miller’s “The Sigsbee Deep” plunges readers into a world where survival depends on creativity and sheer willpower. This gripping novel follows Mays Jackson, a man who must save his children and return them to their mother amidst a planet in chaos.

Resourcefulness at its Best: Survival Through Innovation

As Mays navigates this new reality, his resourcefulness and creativity are put to the ultimate test. The island is surrounded by the treacherous waters of the Gulf, infested with deadly Krakefish, enormous sea creatures with razor-sharp teeth that pose a constant threat. To protect his children and find a way back to the mainland, Mays must transform everyday materials into life-saving tools.

One of the novel’s compelling aspects is Mays’ ability to innovate under pressure. He constructs windmill systems to generate energy and builds a makeshift submarine from salvaged parts to explore and navigate the dangerous waters. These ingenious solutions are not just survival tactics but symbols of human creativity and resilience in the face of adversity.

Building a New Society

Mays is not alone in his struggle. The residents of New Pinellas Island band together to form a makeshift society, pooling their resources and knowledge to survive. This cooperative effort underscores a central theme of the novel: the power of community in overcoming extraordinary challenges. Together, they develop water collection systems, create protective barriers, and build shelters capable of withstanding the harsh new environment.

A Father’s Determination

At the heart of “The Sigsbee Deep” is Mays’ unwavering love for his children and his determination to reunite them with their mother. His journey is driven by this deep emotional bond, adding a layer of heartfelt motivation to the thrilling adventure. Every inventive solution, every daring escape, and every battle against the elements is fueled by his desire to protect Lily and Cooper.

Non-Stop Twists and Perils at Every Corner

Miller masterfully keeps the suspense high throughout the novel. The island is slowly drifting towards the Sigsbee Deep, a vast underwater chasm that threatens to swallow it whole. This impending doom creates a constant sense of urgency, driving the narrative forward and keeping readers on the edge of their seats. Mays’ race against time is filled with nail-biting moments, heroic feats, and unexpected twists that make “The Sigsbee Deep” a true page-turner.

Celebrating Human Spirit

“The Sigsbee Deep” is a proof of the triumph of the human spirit in the face of overwhelming odds. Mays Jackson’s journey is not just about physical survival but also about hope, innovation, and the enduring power of love. His story inspires readers to believe in the possibilities of human ingenuity and the strength that comes from fighting for those one loves.

An Unforgettable Saga of Survival

Richard J. Miller’s “The Sigsbee Deep” offers an exhilarating blend of adventure, emotional depth, and inventive problem-solving. Mays Jackson’s heroic efforts to save his children and navigate a fractured world highlight human resilience and creativity. This thrilling novel is a must-read for anyone who loves stories of survival, ingenuity, and the powerful bonds of family. 

 

Published by: Khy Talara