US Business News

A Beacon of Hope: How the Armin Oskouei Foundation is Uplifting Human Rights

By: Kathleen Harris

Human Rights at the Heart of Philanthropy

Around the world, millions of people face human rights abuses, from gender-based violence and human trafficking to systemic inequalities. For Dr. Armin Oskouei, a hedge fund manager and serial entrepreneur, the fight for human rights is deeply personal. Through the Armin Oskouei Foundation, Dr. Oskouei has made it his mission to support organizations that are on the front lines of the battle for equality and justice.

But Dr. Oskouei’s approach to philanthropy goes beyond simply providing funds. As with his business ventures, his focus is on creating sustainable, long-term solutions that empower individuals and communities to fight for their own rights.

Empowering Human Rights Through Strategic Philanthropy

The Armin Oskouei Foundation supports a variety of human rights initiatives, with a particular focus on gender equality, combating human trafficking, and preventing exploitation. But unlike many traditional philanthropic organizations, the foundation doesn’t just write checks—it works alongside its partners to create comprehensive strategies that promote self-sufficiency and long-term growth.

“Human rights are about more than just providing aid,” says Dr. Oskouei. “It’s about creating systems that allow individuals and communities to thrive on their own terms.”

Fighting Human Trafficking: A Global Crisis

Human trafficking is one of the pervasive and horrific human rights abuses today, affecting millions of people worldwide. The foundation is dedicated to combating this global crisis by supporting organizations that rescue victims, provide rehabilitation services, and work to prevent trafficking in vulnerable communities.

Through its partnerships with anti-trafficking organizations, the foundation is not only providing financial support but is also helping to develop programs that educate communities about the dangers of trafficking and empower them to take action. “We’re committed to fighting human trafficking at every level,” Dr. Oskouei explains. “But our goal is to create solutions that prevent trafficking from happening in the first place.”

Promoting Gender Equality and Preventing Violence

Another key focus of the Armin Oskouei Foundation is promoting gender equality and preventing gender-based violence. By partnering with organizations that provide shelter, education, and legal aid to survivors of abuse, the foundation is helping to create safer environments for women and girls.

“Gender-based violence is a human rights issue that affects everyone,” says Dr. Oskouei. “Our foundation is committed to creating systems that protect vulnerable individuals and empower them to live safe, fulfilling lives.”

Creating Pathways for Economic Empowerment

Economic empowerment is a crucial component of the foundation’s human rights work. Dr. Oskouei believes that individuals who are economically self-sufficient are better equipped to fight for their rights and demand equality. That’s why the foundation works with organizations that provide vocational training, business support, and educational opportunities to underserved populations.

“Economic empowerment is key to achieving human rights,” Dr. Oskouei explains. “When people have the tools to support themselves, they’re able to demand their rights and create lasting change in their communities.”

A Beacon of Hope in the Fight for Human Rights

Through the Armin Oskouei Foundation, Dr. Armin Oskouei is creating a beacon of hope for individuals and communities affected by human rights abuses. His foundation’s approach, rooted in strategic philanthropy and self-sufficiency, ensures that the fight for human rights is not just about providing aid but about creating lasting, meaningful change. For Dr. Oskouei, the path to justice begins with empowerment—and his foundation is leading the way.

 

Published by: Khy Talara

AONMeetings: Browser-Based Solution for Virtual Communication

Virtual communication has become a cornerstone for efficient operations across industries. With AONMeetings, businesses can experience hassle-free, high-quality video conferencing without the need for complicated downloads or installations. As a browser-based platform, AONMeetings delivers a seamless experience right from your web browser, ensuring quick and easy access for all users. At a competitive price, starting at just $3.99 per month, it presents a cost-effective solution for businesses looking to optimize their virtual communication.

Why AONMeetings Stands Out in the Market

AONMeetings offers an array of essential features that cater to diverse industries such as healthcare, education, legal, small businesses, and corporate sectors. If you need one seat or one hundred thousand seats, we’ve got you covered. Whether you need to conduct team meetings, consultations, or Webinars, AONMeetings provides the tools necessary to ensure smooth and reliable communication. The platform is powered by WebRTC technology, which ensures minimal latency and excellent audio and video quality for an uninterrupted virtual experience.

One of the standout benefits of AONMeetings is that it is entirely browser-based and HIPAA compliant. There is no need for users to download or install additional software. This ease of access saves time and eliminates technical difficulties, allowing users to connect quickly through their preferred browser. Whether participants are joining from a desktop, tablet, or mobile device, AONMeetings offers compatibility and consistent performance across platforms starting at $3.99 – with Webinar capabilities included at no extra charge.

High-Quality Video and Audio for Clear Communication

Reliable communication is essential in every industry, and AONMeetings understands that. The platform ensures high-definition video and crystal-clear sound for every meeting, making sure that every word and every visual detail is conveyed without disruption. Its low-latency WebRTC technology minimizes delays, enabling real-time interactions that feel as natural as face-to-face conversations.

Tailored Solutions for Various Industries

AONMeetings is designed to be flexible and adaptable, catering to the unique needs of different industries. For healthcare professionals, it offers a secure platform for telehealth consultations, ensuring privacy and confidentiality. In the education sector, teachers and students can engage in interactive lessons without worrying about technical barriers. Legal professionals can also benefit from AONMeetings’ reliability, conducting consultations or courtroom preparations seamlessly online. The platform’s versatility makes it suitable for businesses across various sectors seeking to enhance communication, starting at $3.99. Webinar capabilities are included at no extra charge. 

Affordable and Flexible Plans

AONMeetings is not just packed with features; it is also incredibly affordable. At a starting price of just $3.99 per month, it is a budget-friendly option available for businesses of all sizes. AONMeetings offers several pricing plans, allowing users to choose a package that fits their specific needs, whether they require basic functionality or advanced features for large-scale meetings.This flexibility allows businesses to choose only the features they need. That makes it a practical option for those looking to improve their virtual communication capabilities while staying within budget, starting at $3.99, with Webinar capabilities included at no extra charge. 

Overcoming Traditional Video Conferencing Challenges

One of the challenges with traditional video conferencing tools is the need for software downloads, which can be time-consuming and often lead to technical difficulties. With AONMeetings, users can bypass this inconvenience entirely. The platform is browser-based, meaning that all you need is a stable internet connection and a web browser. This feature not only saves time but also makes AONMeetings incredibly user-friendly, especially for those who may not be tech-savvy.

AONMeetings: A Smart Choice for Virtual Communication

AONMeetings is a virtual communication platform that caters to various industries including healthcare, education, legal, and corporate sectors. It offers high-definition video and superior audio quality without the need for downloads, making it accessible and user-friendly. With affordable pricing and flexible plans, AONMeetings provides a cost-effective option for businesses aiming to maintain smooth communication. It also includes webinar capabilities at no additional cost, enhancing its value for digital connectivity.

Find out more about AONMeetings by visiting their website or following them on Facebook.

 

Published By: Aize Perez

George Mikhael’s Journey from Finance to Real Estate

Finding an expert who can seamlessly bridge both fields in financial and real estate markets is invaluable. George Mikhael, a seasoned professional with nearly a decade of experience managing ultra-high-net-worth clients’ assets, is one such expert. His wealth management, private banking background, and deep real estate knowledge have made him a sought-after figure in the investment world. 

This article explores how George Mikhael’s transition from Fortune 500 financial institutions to real estate has empowered investors while offering unparalleled guidance and creative financing strategies.

From Fortune 500 to Real Estate: A Career Built on Expertise

Before becoming a licensed Realtor in New Jersey, George Mikhael spent years working with some of the largest financial institutions in the world, including Morgan Stanley and Merrill Lynch. His extensive experience in these firms allowed him to develop a deep understanding of wealth management, private banking, and investment strategies. His role primarily focused on managing the assets of ultra-high-net-worth clients, which included guiding them in navigating complex financial landscapes and identifying lucrative investment opportunities.

Mikhael’s expertise in wealth management has given him a unique perspective on structuring financial deals and offering investment strategies that work across various industries. This experience and his passion for real estate eventually led him to transition into real estate investing. His ability to merge financial acumen with real estate market knowledge sets him apart from many other professionals in the field.

George Mikhael’s Journey from Finance to Real Estate

Photo Courtesy: George Mikhael (@georgemikhael_njrealtor)

Real Estate: A New Frontier for Wealth Building

George Mikhael’s move into real estate wasn’t just a career shift but an expansion of his skill set. After years of advising ultra-high-net-worth individuals, he founded BlackRidge Capital, a private real estate investment firm, to bring institutional real estate investing strategies to the everyday investor. He aims to make real estate more accessible while maintaining the high-level strategy his wealthy clients have benefited from for years.

Mikhael’s deep understanding of financing structures allows him to create opportunities that majority of the investors might overlook. Whether through creative deal structuring or identifying under-the-radar properties with high potential, Mikhael’s approach to real estate is about maximizing returns.

George Mikhael’s Journey from Finance to Real Estate

Photo Courtesy: George Mikhael

Comprehensive Services for Real Estate Investors

Being a licensed Realtor and a founder of BlackRidge Capital, Mikhael offers more than just property buying and selling services. He provides a comprehensive package that includes financing, deal structuring, and even construction services. His extensive network of financial experts, contractors, and real estate professionals ensures that every aspect of the investment process is covered.

This comprehensive approach removes much of the guesswork and stress in real estate investing for new and seasoned investors. Investors working with George Mikhael benefit from his ability to navigate complex financial structures and his deep understanding of market dynamics.

George Mikhael’s Journey from Finance to Real Estate

Photo: Unsplash.com

A Vision for the Future

George Mikhael’s vision is simple yet powerful: to make real estate investment accessible to everyone while using advanced financial strategies typically reserved for high-net-worth clients. His quote, “Navigating the real estate landscape can be daunting, but with a strategic approach, it transforms into a pathway to financial freedom, revealing hidden opportunities in every property. Remember, real estate is a journey, not a destination—let’s embark on this adventure together and leverage financial expertise to maximize your investments.” encapsulates his philosophy. Real estate, he believes, is one of the stable and rewarding forms of investment, and with the proper guidance, anyone can achieve financial success in this market.

Mikhael’s ability to blend wealth management principles with real estate investing has created a new avenue for those looking to grow their wealth. His clients benefit from his vast experience in both fields, ensuring they receive well-rounded advice considering immediate returns and long-term growth.

For more information, visit his Facebook and Instagram profiles.

George can be reached at:
Phone : 609-455-728
Email : George@GeorgeMikhael.com
Website: www.GeorgeMikhael.com

Published by: Nelly Chavez

Galerie Gmurzynska Presents “Best Picture” By Artist Richard Phillips

Galerie Gmurzynska inaugurated a new series by the contemporary artist Richard Phillips at its Paradeplatz location on the occasion of the Zurich Film Festival. His first solo show in Zürich in 24 years Richard Phillips achieves technically masterful portraits of celebrities who were nominated for film major awards in 2024 such as Cillian Murphy, Margot Robbie, Bradley Cooper and Emily Blunt.

Richard Phillips’s work critically examines themes of sexuality, politics, and celebrity as promoted in popular media. His importance to contemporary painting and culture is underscored not only by his solo exhibitions at Kunsthalle Zürich, Kunstverein Hamburg, Gagosian and White Cube. While he is being collected by the Museum of Modern Art (New York), Whitney Museum of American Art (New York), and the Tate Modern (London), among others, he is also known for his boundary-pushing interventions such as a film premiere at the 54th Venice Biennale, an integral cameo in Gossip Girl, and the 2023 Porsche Art Car.

Art critic Kat Herriman writes of the series, “Best Picture Richard Phillips debuted his first celebrity portraits at the apotheosis of the paparazzi era. And there were no doubt some camera crews at the star-filled opening of his 2010 exhibition for White Cube London. The show’s title, “Most Wanted,” simultaneously distilled the sentiment of that moment while prophesying its swift downfall with the dominance of the camera phone and the way it turned us all into stars. A frozen slice of the 2000s celebrity fanaticism, the exhibition marked an important body of work for an artist who’d achieved his own pop cultural consciousness through sallies into entertainment real (Bravos’ “Work of Art: The Next Great Artist) and scripted (Gossip Girl). “Most Wanted” tried to answer the question that first propelled Phillips to fame: where is the place for careful, labor-intensive painting/looking in a culture with an insatiable hunger for personal details and an ever-steady supply of stolen images?”

Phillips’ artistic exploration often reflects the shifting dynamics between image consumption and creation in today’s media-saturated society. His works delve into how celebrity culture and social media have transformed public and personal identities, raising questions about the nature of fame and its fleeting quality. As an artist, Phillips remains deeply engaged in the conversation surrounding how visual art can critique and mirror popular culture. His skill in blending fine art with these themes adds layers of complexity to his portraits, offering viewers not just a glimpse of celebrity figures, but also a commentary on their cultural significance.

Galerie Gmurzynska Presents “Best Picture” By Artist Richard Phillips

Photo Courtesy: Galerie Gmurzynska

“This year, Phillips agreed to return to this iconic series to catalog the actors behind this year’s most impressive film performances for The Wrap, an industry magazine distributed to entertainment agents, movie producers and film studios. Appearing first as a printed folio, the resulting series, 2024 Nominees, is composed of twelve pastels. Executed more than a decade after the oil paint originals, their compulsive precision reads differently. In our self-taped age of “candid” photography, the red-carpet imagery feels uncannily formal, perhaps even uncomfortable (a register Phillips clearly relishes embellishing). Rather than darkly humored, his pictures feel nostalgic, and that is the most alarming thing of all. Memory’s misregistration isn’t just making things softer.”

For more information on the gallery and its artists and activities, you may visit www.gmurzynska.com

Published by: Nelly Chavez

Sales Science: How Substrata Became the Ultimate Sales Platform

The sales environment has evolved significantly in recent years, driven by rapid technological advancements and shifting buyer behaviors. Traditional approaches that once relied solely on relationship-building or gut instinct are no longer sufficient to secure deals in a competitive marketplace. Today’s sales teams need to leverage data-driven strategies beyond surface-level understanding to comprehend their prospects’ emotions and intentions truly. Research by Epsilon indicates that 80% of consumers are more likely to purchase when brands offer personalized experiences, highlighting the need for sales professionals to move beyond generic pitches and engage on a deeper, more individualized level.

This is where Substrata has made a compelling impact, revolutionizing how sales professionals interact with customers and closing the gap between data and human insight. The platform’s unique approach combines behavioral science with advanced AI technologies, allowing it to decode the subtle social cues and psychological drivers that often make the difference in high-stakes sales situations. Through its innovative Social Signal Intelligence (SSI), Substrata offers sales teams a powerful tool to uncover the underlying emotions and intent behind every interaction, making it the ultimate platform for modern sales teams.

Addressing the Gaps in Traditional Sales Tools

One of the main challenges for sales teams is the inability of traditional CRM tools to capture and analyze nuanced human signals. Most sales platforms focus primarily on tracking metrics such as engagement rates, call durations, and email open rates. While these metrics are useful, they fail to provide insight into the less tangible aspects of communication, such as tone, intent, or emotional cues. As a result, sales teams are left making educated guesses about a prospect’s real motivations, leading to potential miscommunication and lost opportunities.

Substrata addresses this critical gap by directly integrating its AI-powered SSI technology into the sales workflow. With Substrata’s assistance, sales professionals can interpret the reception of their message in real-time by analyzing a variety of nonverbal cues, including pauses in speech, fluctuations in tone, and changes in body language. This means that instead of relying solely on historical data or engagement metrics, sales representatives can adjust their strategies on the fly based on their prospects’ emotional and psychological state.

More than this, the platform leverages AI to analyze data from various communication channels, including emails, virtual meetings, and in-person interactions, to build a comprehensive profile of the prospect’s behavioral patterns. It goes beyond simply understanding what a prospect says because it captures how they say it and what they might think or feel during the conversation.

For example, if a prospect shows signs of hesitation or uncertainty during a product demo, Substrata can flag this in real-time, alerting the salesperson to adjust their approach. This may involve rephrasing a key point, addressing a concern directly, or adopting a more empathetic tone to alleviate doubts. Substrata can help increase sales teams’ engagement effectiveness by interpreting these subtle cues, transforming every conversation into a learning opportunity and personalizing each response. As a result, sales professionals can steer discussions toward more favorable outcomes with a deeper understanding of what resonates with each prospect.

Redefining Success with Deeper Buyer Understanding

Its ability to bridge the gap between data and human psychology sets Substrata apart from other sales platforms. While traditional tools are excellent at aggregating data and generating forecasts, they often fail to understand the “why” behind a prospect’s behavior. Substrata fills this void by providing insights that are not only data-driven but also emotionally intelligent, allowing sales teams to predict buyer decisions with greater accuracy.

Substrata help sales teams customize their messaging and strategies more precisely by decoding the unspoken communication elements. Thus, they are not merely reacting to a prospect’s statement but are proactively influencing the direction of the conversation. This shift from reactive to proactive engagement marks a new era in sales science, where understanding human emotion and intent is as crucial as understanding market trends.

Ultimately, Substrata’s approach redefines what success looks like in sales. Its focus on social signal intelligence and behavioral insights positions it as the ultimate sales platform for companies prioritizing a deeper, more meaningful engagement with their customers.

 

Published By: Aize Perez

RecruitApp.ai: Simplifying Recruitment with AI

By: Nic Abelian

Recruiting law enforcement professionals has grown increasingly complex in recent years as agencies navigate evolving hiring needs. Traditional recruitment methods, such as career fairs and in-person events, still play an essential role but can face challenges in meeting modern expectations. To address these challenges, RecruitApp.ai offers a fresh approach to law enforcement recruitment through AI-powered event and applicant management.

RecruitApp.ai is a recruitment platform designed to assist law enforcement agencies in hiring by combining in-person events with advanced digital tools. The platform features tools such as event management, AI-powered attendance predictions, and automated communication with registrants to streamline the recruitment process and improve the overall experience for both agencies and candidates. 

A Streamlined Approach to Event Management

Hiring events are a critical component of law enforcement recruitment, but organizing and managing them can be time-consuming. RecruitApp.ai offers tools that simplify this process, including the ability to manage multiple events at once. This feature enables agencies to plan, organize, and execute numerous hiring events more efficiently without the need for additional software or systems. Whether the agency is organizing a large-scale recruitment drive or a smaller, more targeted event, RecruitApp.ai offers a platform for smoother coordination.

With real-time tracking features, recruiters can monitor attendance as the event unfolds. This allows them to adjust their strategies and effectively engage with candidates during the event. This visibility into event participation may help recruiters enhance candidate interactions and follow up as necessary.

AI-Powered Predictions for Improved Planning

RecruitApp.ai uses artificial intelligence to provide attendance predictions based on historical data and relevant trends. These predictions can help agencies plan events more effectively by offering insights into how many attendees may participate. Agencies can make informed decisions about resources, staffing, and logistics by understanding likely attendance.

While predictions do not guarantee outcomes, the platform’s data supports event planning and resource allocation, contributing to more informed recruitment strategies.

Automated Communications: Enhancing Engagement

One valuable tool RecruitApp.ai offers is its automated communication system. This feature simplifies sending reminders, updates, and follow-up messages to registrants and attendees. Automated communications help recruiters stay in touch with candidates throughout the recruitment journey, providing timely information that keeps participants informed and engaged.

The system also allows agencies to personalize their messaging based on each candidate’s status in the recruitment process. For example, messages can be sent to registered attendees, event participants, and no-shows. This level of customization helps ensure that communication is relevant to each individual’s experience, supporting ongoing engagement.

Leveraging Analytics for Recruitment Campaigns

RecruitApp.ai incorporates analytics tools that provide insights into recruitment campaign performance. By integrating features like web beacons and Google Analytics, the platform enables recruiters to track the effectiveness of their outreach efforts and identify areas for improvement. This data-driven approach supports continuous optimization of recruitment strategies.

These analytics tools help agencies assess the effectiveness of their hiring events and adjust plans based on performance data. Understanding how candidates interact with recruitment materials and events is crucial to developing more targeted and efficient strategies over time.

Enhancing Candidate Engagement

RecruitApp.ai provides additional tools to engage candidates before, during, and after recruitment events. For instance, no-shows—candidates who registered for an event but did not attend—can be re-engaged through personalized follow-up communication. This capability helps ensure that agencies maintain connections with all potential candidates, even those who may not have participated in an event as initially planned.

By using automated tools for re-engagement, agencies can invite candidates to future events or provide additional information about other recruitment opportunities. This follow-up process helps keep candidates in the loop, supporting ongoing interest in law enforcement careers.

Modernizing Recruitment for Law Enforcement Agencies

The features offered by RecruitApp.ai represent a shift toward more streamlined, data-driven recruitment efforts for law enforcement agencies. While traditional methods remain important, integrating technology and AI-powered tools into the recruitment process can help agencies better plan and manage events, engage candidates more effectively, and analyze the results of their efforts. The platform’s tools aim to create a more efficient recruitment process by providing law enforcement agencies with the resources to optimize their strategies and operations.

As law enforcement agencies continue to face recruitment challenges, platforms like RecruitApp.ai offer valuable tools to support their evolving needs. By leveraging modern technology and enhancing recruitment, RecruitApp.ai brings a fresh perspective to law enforcement hiring efforts.

For more information on RecruitApp.ai and its solutions for law enforcement recruitment, visit recruitapp.ai.

Published by: Holy Minoza

The Launch of ArmoredSoul: A Testament to Faith, Resilience, and Community in the Face of Adversity

In an increasingly crowded digital marketplace, standing out requires not just innovation but a compelling story that resonates with the heart. This is precisely what Christopher and Sabrina Hayes have achieved with their latest venture and launch of ArmoredSoul. Rooted deeply in personal experience and driven by a mission to infuse hope into every aspect of life, ArmoredSoul is more than a brand; it’s a movement.

Christopher and Sabrina’s journey is marked by faith, courage, and relentless entrepreneurship. Their entrepreneurial spirit first manifested through SanctuaryGirl, a direct sales initiative that quickly captured the hearts of many. Despite its success, the Hayes family felt compelled to evolve their vision further. The transition from direct sales to online retail showcased their versatility and commitment to spreading a message of faith through creative evangelism.

However, the onset of the COVID-19 pandemic presented both a challenge and an opportunity. With retail spaces vacating at an unprecedented rate, the Hayes seized the moment to launch their first physical store in Arbor Place Mall, Douglasville, GA. This bold move was funded by selling their home and moving into Sabrina’s parents’ basement—a testament to their dedication and belief in their mission.

The success of this initial store paved the way for expansion into four additional locations across Georgia, Michigan, and North Carolina. Each store featured “The Prayer Post,” a unique space where customers could leave prayer requests—a reflection of the brand’s commitment to community support and spiritual connection.

Despite these successes, the resurgence of major corporations in retail spaces post-pandemic led to skyrocketing rental prices, forcing the closure of these beloved stores. Yet, undeterred by these setbacks, Christopher and Sabrina pivoted towards a wholesale model with KingdomGirl but soon realized something vital was missing—the personal connection with their audience.

This realization birthed ArmoredSoul, a rebranded venture that marries style with substance while fostering direct engagement with its community once more. ArmoredSoul stands as a beacon (though subtly so) of hope in challenging times. Every product offered under this brand is not only crafted with quality but also prayed over before shipping, underscoring its mission to serve customers with love and faith.

Christopher reflects on this journey: “In a world where negativity often prevails, ArmoredSoul stands out as a brand offering hope, encouragement, and a sense of community. Our mission ‘Arm Yourself With Truth’ resonates with people of all walks of life, making us a brand not only needed but cherished.”

Today, ArmoredSoul’s presence extends beyond physical products into digital realms through its website and vibrant social media channels on Instagram (@MyArmoredSoul), Facebook (@MyArmoredSoul), YouTube (@MyArmoredSoul), Pinterest (@MyArmoredSoul), and TikTok (@MyArmoredSoul). Through these platforms, they continue to engage with audiences worldwide—spreading messages of positivity while showcasing their diverse range, from inspirational jewelry to uplifting apparel designed to light up lives.

Looking ahead, Christopher and Sabrina are hopeful about returning to brick-and-mortar retail spaces where they can recreate those unique environments for peace and prayer. Yet even as they plan for future expansion, the clear foundation upon which ArmoredSoul was built—faith, perseverance, community, and support—remains unshakeable.

As we reflect on the story behind the husband-and-wife team of Christopher and Sabrina, it becomes evident that the narrative of resilience and determination will always face adversity; however, their ability to adapt and thrive regardless of the circumstances serves as inspiration. The all-proving power of faith combined with entrepreneurial spirit can indeed move mountains—or at least change landscapes in the retail landscape.

It’s evident that ArmoredSoul isn’t just creating products; it’s crafting legacy stories interwoven in the fabrics and materials of each item sold. Whether through its online platform or eventual return to physical stores, the essence of what makes the brand truly special will always remain unchanged—a testament of enduring power and spirit armed with truth.

Published by: Josh Tatunay

Derick Cook: From One Vacuum to a 7-Figure Cleaning Empire in Tennessee

For over 25 years, Cooks Commercial Services has been cleaning up Tennessee one office at a time, growing from a humble one-man operation into a leading name in the janitorial industry. What began with a single vacuum and a borrowed mop bucket has become a 7-figure business that’s not just about cleaning, but about delivering excellence. Founded by Derick L. Cook in 1999, the company’s success stems from a deep commitment to quality, consistency, and care—values that remain at the heart of everything they do.

The Commitment to Quality: The Foundation of Cooks Commercial Services

At the core of Cooks Commercial Services is the relentless drive to exceed expectations. As Cook puts it, “Cooks has always been about one thing—exceeding expectations. We don’t just ask how we can serve our clients better, we actively put that into practice every single day.”

From small offices to large commercial spaces across East Tennessee, Cooks Commercial Services has built a reputation for reliability and attention to detail. The company’s growth is a testament to their commitment to providing top-tier janitorial services, driven by Cook’s entrepreneurial spirit and focus on client satisfaction.

Humble Beginnings: The Entrepreneurial Spirit of Derick Cook

When Derick Cook founded Cooks Commercial Services in Johnson City, TN, he started with just a vacuum and a dream. But it wasn’t long before his company expanded, thanks to a clear vision and hard work. What began as a small operation has grown to include nearly 50 employees and a large, loyal client base throughout East Tennessee.

Cook never lost sight of what matters—building trust and relationships with clients. His focus has always been on providing consistent, high-quality services that cater to the specific needs of each business. This personalized approach has set Cooks Commercial Services apart in a crowded industry.

Raising the Bar: Commitment to Innovation and Employee Training

One of the secrets behind Cooks Commercial Services’ success is their investment in technology and employee training. Recognizing that great service comes from great employees, Cook made sure to provide the necessary tools and training to ensure the highest standards in the janitorial industry.

Cooks’ strategic use of modern cleaning technologies, paired with well-trained staff, ensures that they remain ahead of the curve. Their dedication to both their employees and clients is evident, as they consistently deliver services that meet and often exceed expectations.

Building a 7-Figure Business: A Focus on People

Despite its impressive growth, Cooks Commercial Services has never lost its personal touch. “It’s always been about the people,” Cook says, referring to both his clients and employees. By prioritizing client relationships and investing in employee well-being, Cook has created a company culture rooted in care and respect.

From day one, Cooks has strived to deliver more than just a clean space—they provide peace of mind. Their team goes above and beyond to ensure that each client’s specific needs are met, which is why so many businesses in East Tennessee continue to trust them with their cleaning needs.

The Future of Cleaning: Setting New Standards in the Janitorial Industry

As Cooks Commercial Services continues to grow, so too does their commitment to raising service standards in the janitorial industry. By streamlining operations, implementing advanced cleaning techniques, and offering personalized services, Cooks is continually setting new benchmarks for quality and reliability in East Tennessee.

With a forward-thinking approach, Cooks Commercial Services is well-positioned to continue its growth trajectory while maintaining the high standards that have been the foundation of their success for over 25 years.

Conclusion

From a single vacuum to a 7-figure empire, Cooks Commercial Services is proof that dedication, consistency, and a focus on people can build something remarkable. Whether you’re a small business or a large corporation, Cooks’ personalized, reliable janitorial services can meet your needs.

Ready to experience the Cooks Commercial Services difference? Visit www.cookscancleanit.com to learn more about their offerings and how they can exceed your expectations.

About Derick Cook: To learn more about the man behind the business, visit his personal website at www.derickcook.com.

Published by: Holy Minoza

Trust and Transformation: Insights from Nellie Wartoft

By: Catherine Davis

Building trust at scale has become a critical challenge, with most modern businesses constantly undergoing company-wide transformations to survive. Trust depends heavily on stability and consistency—something a constantly shifting and changing company can’t provide.

In light of this, Nellie Wartoft, CEO of Tigerhall, has made it her mission to help business owners address this issue head-on. With her talent management and corporate transformation background, Nellie possesses unique perspectives on how businesses can foster a culture of trust that spans large teams, even in rapidly evolving environments. 

On a recent episode of the Operations Room podcast, she shares her thoughts on the matter. 

The People Factor in Transformation

Wartoft, who founded Tigerhall to address organizational challenges from the talent side of the business, highlights a startling statistic: 70% of enterprise transformations fail, with the main cause being people-related issues. “It always came down to this ‘people’ and ‘people’ were always the issue,” she explains. 

Understanding the connection between human behavior and business success drove her to explore the role of behavioral science and psychology in corporate transformations.

Central to her insights is the breakdown of traditional corporate culture into “us versus them” dynamics. In large organizations, this divide between leadership and employees creates barriers to effective change. Wartoft stresses the importance of moving towards a “we” mentality, where all members of an organization are united in their efforts to drive transformation. 

This shift, she believes, starts with trust.

Trust as a Foundation for Success

“Trust is by far the biggest element that makes or breaks a transformation,” Wartoft states. Drawing on both third-party research and Tigerhall’s own data, she emphasizes that without trust, no organizational change can be successful. However, she warns that building trust is not a simple task, especially at scale.

Nellie offers a practical approach to building trust, advising leaders to accept that mistakes will happen. “You are going to do things wrong. I’ve trusted people I shouldn’t have. But does that mean I suddenly shouldn’t trust anyone? No!” She believes that while bad actors will always exist, overgeneralizing mistrust can paralyze organizations. 

The key is to learn from these experiences without letting them undermine trust in the broader team.

Communication: The Cornerstone of Trust

Communication is at the heart of Nellie’s strategy for building trust at scale. She advocates for open, raw, authentic interactions rather than overly formal, scripted approaches. “Sending formal emails that have been vetted by 25 people isn’t how you build trust,” she says. Instead, she encourages leaders to engage directly with their teams through video messages, podcasts, or in-person discussions, where personality and authenticity can shine through.

Wartoft draws parallels to social media platforms, noting the difference in engagement between TikTok and Instagram. “TikTok grew because it’s raw and authentic. Instagram is polished. People resonate with realness.” In a corporate setting, leaders should aim to connect with employees personally, using humor and relatability to foster openness and trust.

She also highlights the importance of transparency when delivering difficult news. Leaders often avoid sharing negative updates, but Nellie warns against sugarcoating tough realities. 

“No one believes everything is positive,” she points out. “If people are going to lose their jobs, tell them. Hiding it only makes it worse.”

Addressing Organizational Politics

One of Wartoft’s significant concerns as a CEO is the rise of office politics, mainly as companies grow. In her view, office politics often emerge when employees lose sight of the customer or the core problem the company is trying to solve. Instead, they focus on processes that make them look good within the organization, which can derail genuine progress.

“My greatest fear as a CEO is for Tigerhall to become political,” she admits. To combat this, she believes it’s essential for leadership to set the tone by promoting a culture of open communication and constructive feedback. “Your culture is who you hire, fire, and promote,” she says, referencing a philosophy from Netflix. “If someone is critical and you fire them, you teach everyone else that they shouldn’t be critical.”

Building a Trust-First Culture

Wartoft’s advice for fostering trust involves three key elements: authentic communication, acceptance of mistakes, and transparency. She urges leaders to be mindful of how they handle critical feedback, stressing that the way organizations respond to criticism sets the tone for future employee behavior.

Ultimately, Nellie Wartoft believes that trust is built through big gestures and day-to-day interactions that shape an organization’s culture. As companies scale, the challenge of maintaining trust grows, but by following these principles, leaders can create an environment where trust flourishes and transformations succeed.

Check out The Operations Room podcast to hear Nellie’s full episode, or visit the Tigerhall website to learn more about Nellie’s company. 

Published by: Josh Tatunay

Lemoyne Alexander’s ‘Insecurity’: Redefining Vulnerability in Alternative Rock

By: Earl Waller

In the dynamic world of alternative rock, it’s especially rare to see an artist who can authentically transform personal struggles into a universal language of melody and emotion. Lemoyne Alexander, a multi-talented Black musician celebrated for his exceptional guitar skills and deep, evocative songwriting, has achieved exactly that with his latest single, “Insecurity.” More than just a song, this track is a raw and honest narrative of vulnerability, recorded in a single take to preserve the true essence of human emotion.

Alexander’s journey in music is as eclectic as his sound. Growing up in Chicago, he was immersed in a rich musical heritage from an early age. His father’s career as a drummer at Chess Records introduced him to the rhythms and grooves that would later form the backbone of his diverse sonic palette. Over the years, Lemoyne has not only explored but mastered various genres, seamlessly blending rock, R&B, funk, and hip-hop to create something truly unique.

“Insecurity” stands out as a testament to Alexander’s artistic evolution. Initially conceived as a personal project for self-expression and healing, the track quickly gained traction within his circle. Recognizing its potential to resonate with a wider audience, his label decided to release it publicly. The result is an alt-rock anthem that speaks directly to the soul—raw, unfiltered, and utterly relatable.

Lemoyne Alexander’s approach to music is therapeutic; he views each creation as an opportunity to connect with listeners on an intimate level. “Music has always been my therapy,” he shares. “When I create, I’m not just making songs—I’m sharing a part of myself in hopes that it helps someone else heal, too.” This philosophy is evident throughout his discography but shines particularly bright in “Insecurity.”

With previous projects like St8 of Grace and Black Light Theory setting the stage for his solo career, Lemoyne has already made significant strides in establishing himself as a force within the music industry. His two solo albums have further cemented this status, showcasing not only his versatility as an artist but also his prowess as an award-winning producer.

As we anticipate the release of his upcoming album “Alone,” it becomes clear that “Insecurity,” along with the soon-to-be-released single “Daydreaming,” represents more than just new additions to his repertoire—they signal a refined direction for Lemoyne’s sound and artistry. Each track promises to deliver energy and emotion in equal measure while inviting listeners to engage with music on a deeper level.

The fusion of genres that characterizes Lemoyne’s work serves not only as proof of his technical skill but also highlights his ability to transcend traditional boundaries within music. By integrating elements from different musical traditions into cohesive compositions, he creates experiences rather than mere songs—each piece invites listeners into its narrative landscape where they can find solace or inspiration.

Lemoyne Alexander’s musical presence on a variety of streaming platforms sndo.ffm.to/1db8e4w ensures that fans old and new can stay connected with him every step of this journey. Through these channels, he shares glimpses into his creative process and provides updates on forthcoming projects—further solidifying the bond between artist and audience.

“Insecurity” does more than showcase Lemoyne Alexander’s talents; it opens up conversations around vulnerability and healing through art—a theme increasingly important in today’s world where mental health awareness is gaining much-needed attention. In sharing this piece of himself so openly with others who might be struggling silently on their own paths towards healing or understanding themselves better through these shared expressions born out of raw emotions recorded without retakes or edits; there lies true bravery.

The narrative styles merging like GQ’s elegance with The Guardian’s authoritative tone bring forth not only Lemoyne Alexander’s story but also echo our collective stories through chords strummed on guitars alongside verses sung straight from heart onto record—a reminder that even amidst our insecurities there lies strength waiting be recognized both within tunes we listen too & lives we live outside the music world.

Published by: Holy Minoza

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