Day Three Fragrances: From Magic to Award-Winning Perfumery
By: Joshua Finley
Michael Paul, the founder of Day Three Fragrances, has successfully transitioned from a celebrated magician to an award-winning perfumer, forging a new path that blends creativity, artistry, and olfactory craftsmanship. Day Three Fragrances, a luxury perfume house that Paul founded during the COVID-19 pandemic, has quickly become a standout in the competitive world of artisanal fragrances. Despite limited industry experience and resources, the brand has garnered recognition, including an Art and Olfaction Award for its fragrance La Tacita De Cafe.
Paul’s journey from magic to perfume creation is deeply rooted in his understanding of scent’s power to shape experiences. As a magician, he utilized fragrances to enhance his performances, creating memorable moments for his audience. This recognition of scent’s emotional impact was instrumental in his transition to perfumery. The name of the brand itself, Day Three Fragrances, draws inspiration from the Bible’s Genesis, which speaks of the creation of vegetation on the third day, symbolizing Paul’s connection to nature and the philosophy behind his fragrance creations.
The brand’s unique approach combines the artistry of magic with the craft of perfumery. Paul views both disciplines as channels for creating profound, sensory experiences. Drawing upon his magician’s attention to detail and creativity, he crafted the first Day Three Fragrances perfumes by hand, from the formula to the final product. Despite having no initial marketing experience or industry connections, Day Three Fragrances’ commitment to authenticity and quality has led to rapid success.
The first major milestone in the brand’s journey came in 2023, when La Tacita De Cafe won the prestigious Aftel Award at the Art and Olfaction Awards, a recognition that helped solidify its place in the artisanal perfume community. This victory was particularly remarkable given the young age of the brand and the intense competition in the global perfume industry. The fragrance, which combines wild orange, Dominican coffee, rum, and bayahibe rose, has garnered praise for its sophisticated and balanced profile.
Paul’s background in entertainment has given Day Three Fragrances a distinct edge in an industry where creativity is prized yet often constrained by traditional methods. Paul’s hands-on approach, from composing the formulas to bottling and shipping the final products from his Arizona-based lab, reflects the brand’s commitment to craftsmanship and quality. As a full artisan operation, Day Three Fragrances ensures that each bottle is a unique creation infused with passion and precision.
The brand’s fragrance offerings are known for their distinctive compositions, with an emphasis on complexity and longevity. La Tacita De Cafe, for example, is praised for its mix of warm, inviting notes, including caramel, tonka absolute, vanilla, and brown sugar accord, balanced by deeper undertones of sandalwood and amber. Customers describe the fragrances as fresh, light, and long-lasting, making them versatile for different occasions, particularly in the fall season.
The philosophy at Day Three Fragrances is one of collaboration with the natural world rather than competition. Unlike many perfume houses that chase trends, Michael Paul believes in focusing solely on creating original and expressive fragrances, free from the constraints of market competition. He sees American perfumery as a rich, diverse field and embraces the various cultural influences that contribute to the nation’s growing presence in the global fragrance industry.
Looking forward, Michael Paul’s vision for Day Three Fragrances remains simple but powerful. “I’m just going to stay focused on creating magic,” he says, a sentiment that underscores his dedication to his craft. The brand’s success and future trajectory indicate that Day Three Fragrances will continue to thrive by staying true to its roots in artistic innovation and olfactory craftsmanship.
As Day Three Fragrances prepares for its next chapter, the company is already making waves in the industry, with four finalists at the ScentXplore People’s Choice Awards. Despite being in business for just a couple of years, Day Three Fragrances has proven that a commitment to artistry and authenticity can quickly establish a name, even in a competitive and crowded industry.
With the continued growth of Day Three Fragrances, Michael Paul’s future in perfumery seems as magical as his past in entertainment. The brand’s focus on creating unique, handcrafted perfumes promises to bring new and innovative olfactory experiences to perfume lovers worldwide.
For more information, visit Day Three Fragrances or follow them on Instagram at @daythreefragrances.
For media inquiries, contact Michael Paul at michael@daythreefragrances.com or via phone at +1 480-465-6912.
Published by Stephanie M.