Parents are scrambling to find the right gifts for their kids as the holidays approach. With so many gift options available, it is hard for businesses to capture parents’ attention and stand out from competitors. It is vital to have effective marketing strategies in place that will get their attention and convince them to buy your products. Whether you’re trying to sell bicycles or dollhouses, here are three marketing ideas to reach parents looking to buy gifts for their kids.
Partner with Parent Influences
Search for parent influencers who show interest in your product and understand your target audience. They already have a loyal following that trusts them. Be clear on what you want your influencer to do. Have them create reels or videos showcasing your product in action, especially if it is a toy. Parents want to see items in action.
If you can not find any influencers, do not worry. Recruit parents that you know to help. Give their kids a free product to try. In exchange, ask the parents to make a reel of their kids interacting with your product. Parents can post the reels on their Instagram, and they can provide a link to your company’s social media or website.
Email Marketing
Email marketing enables you the chance to create a personalized shopping experience. For example, a parent visits your website and fills out information about the child, including age. Now, you have information to begin personalizing future emails. Tailor your emails to that age group. Create a list of gift options that will be suitabale for their child. However, do not stop there. Go to the next step and provide helpful information about developmental stages or how to keep children from getting overwhelmed during the holiday season.
Include a call to action in the email to get parents to act quickly. It can be a coupon code, a form where parents can fill out their child’s gift list, or anything else you can think of. If possible, include something for the child. Attach a simple coloring page or even a holiday craft idea.
Do Not Count Out Pinterest
By now, most companies realize that social media needs to be part of their marketing strategy. Visual holiday-themed or birthday-related posts will catch the parent’s attention on Facebook. Also, creating a fun TikTok video with a child using your product will be an attention grabber. However, pinning on Pinterest is beneficial, too. Do not; however, pin only a picture of your product. Include a short description, price, and other necessary details. Not only can parents add your pin to their gift board, but they can follow you straight from your pin.
Connecting to parents looking to buy gifts for their children requires a creative and thoughtful marketing strategy. Using influencers, creating gift-specific social media campaigns, and offering a personalized shopping experience will capture a parent’s attention while building trust and confidence in your company. By taking the time to address the needs of parents, your products will stand out above others and will certainly make it on their gift-giving list.
Published by: Josh Tatunay
