The history of challenge coins is often as unique as the people, events, and organizations they represent. While you’ll hear different stories about their origin, most agree on the coins being used in the military first. Today, you’ll see challenge coins used for a wide range of purposes, and you can use them at your business to achieve the following goals.

1. Recognize Employees for Hitting Milestones

Company recognition programs often give employees gifts and certificates for reaching specific career milestones. For instance, you might set up a coin system that gives everyone a challenge coin to celebrate their first year of employment. Then, you can give everyone new challenge coins at special marking points, such as every five years. Giving a new salesperson a coin when they hit their first target or offering challenge coins to customer service representatives who serve a specific number of clients are additional ideas for commemorating special occasions.

2. Stimulate Sales as Promotional Items

Employees aren’t the only people who love challenge coins. Your company can also use them for promotions to give people a tangible reward that they can work towards. For instance, you might offer challenge coins to people who visit multiple locations within a specific time period. Each location could have a different coin to motivate customers to visit all of the venues to create a collection. Challenge coins are also an exciting way to boost interest in businesses that offer specific missions, such as completing a specific number of sports lessons.

3. Offer as Keepsakes for Events

Businesses can also use challenge coins to commemorate a major event. People love to have items to take home as keepsakes for a special event. You can create customized challenge coins that represent the occasion. For example, you could offer challenge coins to the attendees of a recent conference. You might also provide challenge coins to customers who are the first in line for a home remodeling show. Challenge coins are customizable to fit many business event themes that will add a unique touch to swag bags.

4. Establish a Sense of Camaraderie

Participation in team building activities may hit a new level when your company’s employees have challenge coins to work towards. Your company can award teams with coins after they complete a team-building activity during a corporate retreat. Alternatively, you might provide teams with coins when they finish a successful project. Either way, they’ll all feel a deeper sense of connection when they have their challenge coins in hand. In fact, people often engage in friendly competitions with their coins by challenging everyone to carry theirs with them. Calling out an agreed-upon word and asking everyone to show their coin is a fun way to remind everyone they’re on the same team.

One of the reasons why challenge coins are so successful is that they are collectible and fun to display. Consider making new coins to represent various events in your place of business, and you can create display cases for employees who amass a collection. Having fun with the coins and changing them periodically keeps everyone excited to earn their next one.

Published by: Martin De Juan