Black Friday has long been the pinnacle of holiday shopping, but Walmart is transforming this tradition into a full season of deals in 2025. Instead of one day of doorbusters, Walmart is rolling out multiple waves of discounts that span throughout November and into Cyber Week. This means more chances to save, but it also requires shoppers to be strategic to make sure they don’t miss out on the best offers.
This year, Walmart is placing a major emphasis on online promotions, early access for Walmart+ members, and enticing bundles that offer popular products at even better prices. Electronics, toys, and home goods are expected to lead the charge, but knowing when each sale event takes place is just as important as the products themselves. Planning ahead will ensure you get the best deals before the Cyber Week rush.
The key question for shoppers: Which deals are worth checking out before Cyber Week, and how can you avoid missing them?
Walmart’s Black Friday 2025 Schedule
Walmart’s Black Friday campaign in 2025 is divided into three major events, each with a focus on specific categories.
First event (Nov 14–16): This event kicked off with early access for Walmart+ members on November 13, providing them a five-hour head start on popular items. Walmart+ members will have exclusive access to some of the best early deals like Apple AirPods Pro 2 (typically discounted around $30–$50 off the retail price) and discounted smartphones.
Second event (Nov 25–30): The first two days will be online-only, allowing customers to shop from home. On Nov 28 (Black Friday), the in-store promotions begin, which is when you’ll find the best deals on smart TVs and gaming consoles, such as the PlayStation 5 and Xbox Series X.
Cyber Monday (Dec 1–2): Expect additional online deals and the ever-popular Walmart+ membership discount, dropping from $98 to $49 for the annual subscription. Plus, new bundles of electronics and home essentials will be available for even deeper savings.
Must-See Electronics Deals
Electronics are always at the heart of Black Friday, and Walmart’s 2025 lineup is no exception.
Apple AirPods Pro 2: As the newer AirPods Pro 3 hit the market, Walmart is offering the AirPods Pro 2 at a substantial discount. Look for discounts of up to $50–$75 off, which is a great deal for anyone who doesn’t mind not having the latest model.
Smart TVs: Expect big markdowns on top brands like Samsung, LG, and TCL. Many of these models will come bundled with streaming subscriptions like HBO Max or Disney+, making these offers even more appealing. 40–50% off certain models is a typical range for these kinds of sales.
Gaming consoles: Walmart is offering bundles for the PlayStation 5 and Xbox Series X, usually including an additional controller or game. These bundles tend to sell out fast, so keep an eye out for deals that could save you $100 or more on consoles and games.
Hot Toys and Collectibles
Walmart’s toy deals are a major draw during Black Friday, and this year will be no different. Look for discounts on popular items like:
LEGO sets: Classic and new sets are expected to be discounted by up to 30–40% during Walmart’s Black Friday event. Popular sets such as the LEGO Star Wars Millennium Falcon or the LEGO Disney Princess Castle will be featured at markdowns.
Pokémon bundles: Look for sets that include Pokémon cards and themed toys. These collectibles will often come in bundles at 10–20% off their regular prices.
Board games: From classics like Monopoly to new releases, Walmart’s toy section will see up to 50% off select board games, especially those that are holiday-themed or newly released in 2025.
Home Goods and Kitchen Essentials
Beyond electronics and toys, Walmart will focus on home goods and kitchen appliances, which make for practical purchases and perfect gifts.
Kitchen appliances: Expect discounts on popular brands like Ninja, Instant Pot, and KitchenAid. Air fryers, coffee makers, and blenders will be marked down as much as 30–40%, especially those that have been designed for holiday gatherings.
Smart home devices: Google Nest Thermostats, Ring doorbells, and other smart home tech will be featured heavily, often discounted by $50–$100. These devices are increasingly popular, making them a key part of Walmart’s holiday sale.
Seasonal décor and bedding: Walmart also features decorative items like holiday lights, bedding sets, and blankets, which will be discounted by up to 50%, offering customers the chance to refresh their homes for the holidays at affordable prices.
Walmart+ Membership Perks
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One of the most attractive elements of Walmart’s Black Friday strategy is the role of Walmart+ membership. Walmart+ members gain exclusive early access to some of the most coveted products like gaming consoles, electronics, and smart home devices. Early access can make the difference between securing an item and missing out, especially for items that sell out quickly.
To entice more shoppers to sign up, Walmart is offering a $49 annual Walmart+ membership for Cyber Monday, down from the regular price of $98. This membership provides free shipping, early access to promotions, and discounts on select products, making it an excellent option for those who plan to shop multiple times during the holiday season. The free shipping alone makes it a solid value for anyone buying bulky items or tech gadgets over the holidays. Walmart+ is also central to the retailer’s shift toward building loyalty and encouraging digital engagement.
Shopper Strategies for Walmart Black Friday Deals
With so many deals to choose from, it’s essential for shoppers to develop a strategy to take full advantage of Walmart’s Black Friday offers. The first key to success is timing, Walmart+ members get early access to deals, which can make all the difference for securing high-demand products. For shoppers looking to get ahead, signing up for Walmart+ before Black Friday is a smart move.
Another strategy is to focus on bundles. Walmart frequently offers bundles that combine popular products at a lower price than if they were bought individually. For example, a gaming console bundle might include a PlayStation 5 or Xbox Series X, an extra controller, and a popular game, providing up to $100 in savings compared to buying everything separately. These deals are especially valuable for those buying multiple gifts or shopping for big-ticket items.
Shoppers should also keep an eye on flash sales. These limited-time offers are designed to create urgency, but they often feature the best discounts. Checking Walmart’s app or website regularly is a great way to stay informed and act fast when the best deals drop.
The Future of Walmart’s Cyber Week Deals
Although Black Friday remains a major event for Walmart, Cyber Week is quickly becoming just as significant, with online deals continuing into December. Walmart is set to extend many of its Black Friday deals through Cyber Monday, offering shoppers another opportunity to save on top products like electronics, toys, and home goods. This extended sale period is especially useful for customers who miss out on early Black Friday deals or want to purchase items that may have sold out earlier in the month.
For Walmart+ members, Cyber Week will also bring continued access to exclusive discounts, including the discounted membership and special deals on products that are typically in high demand. Electronics and home goods will see additional markdowns, offering a second chance to grab great deals on everything from smart TVs to kitchen appliances.
Ultimately, Walmart’s focus on extending Black Friday deals into Cyber Week gives customers more chances to save, making the holiday shopping season feel like a much longer event than just a single day.
More Than Just Black Friday Deals
Walmart’s Black Friday 2025 campaign is a season of savings, with multiple waves of deals, online promotions, and Walmart+ membership perks offering customers more opportunities than ever to shop smart. Electronics, toys, and home goods are the stars of the show, but shoppers should plan ahead to take advantage of early access, bundle offers, and flash sales. With Walmart+ membership discounts, exclusive early access, and holiday bundles, there’s no better time to get ready for the season of shopping before Cyber Week hits.
