By: Nic Abelian
Strategy Zoo, a premier marketing consultancy firm based in Pocatello, Idaho, and Salt Lake City, Utah, is at the forefront of empowering small businesses and new entrepreneurs to achieve their growth and success goals. Specializing in crafting bespoke marketing strategies, Strategy Zoo is dedicated to providing tailored, innovative solutions that help clients thrive in a competitive landscape.
At the heart of Strategy Zoo’s mission is a commitment to personalized service and data-driven insights. The firm believes in the power of strategic planning, creative thinking, and a deep understanding of market dynamics to drive business success. Morgan McKell, the founder and seasoned entrepreneur, emphasizes the importance of guiding clients through every step of their marketing journey, from establishing a strong brand presence to implementing effective growth strategies.
Strategy Zoo’s approach to marketing is holistic, focusing on consistency, community building, and authenticity. Their core services include marketing consulting, digital audits, SEO, and business consulting, all designed to meet the unique needs of each client. By prioritizing foundational elements such as creating a user-friendly, mobile-optimized website, optimizing social media presence, and developing strategic advertising campaigns, Strategy Zoo ensures that its clients are well-equipped to navigate the complexities of the modern marketplace.
The firm’s customized strategies set it apart from the competition. Strategy Zoo recognizes that every business is unique, tailoring its strategies to fit the specific needs and objectives of each client. This client-centered philosophy is reflected in their results-driven approach, delivering measurable outcomes such as increased brand awareness, driving sales, and enhancing online visibility.

Photo Courtesy: Morgan McKell
Strategy Zoo’s team comprises seasoned professionals with extensive experience in marketing, business consulting, and digital strategy. This expertise, combined with transparent communication, regular updates, and a collaborative approach to problem-solving, has earned the firm a reputation as a trusted partner in the marketing consultancy field.
Over the years, Strategy Zoo has collaborated with a diverse range of clients, from startups to established businesses, including notable nonprofits like United Way of Southeastern Idaho and the Pocatello Free Clinic. The firm’s impact on client growth and success has been widely recognized, helping businesses achieve significant milestones in their journeys.
Founded by Morgan McKell, Strategy Zoo embodies a passion for innovation and a commitment to excellence. Morgan’s expertise in navigating the complexities of the business world, combined with a hands-on approach to client service, sets Strategy Zoo apart as a leader in the field. His journey began with his first venture in Salt Lake City, where he navigated the challenges and triumphs of entrepreneurship. This hands-on experience in growing businesses, from expanding a cell phone repair business to launching a leading digital marketing agency, has shaped Strategy Zoo into what it is today.
Morgan McKell’s achievements and accolades highlight the exceptional expertise and experience that Strategy Zoo brings to the table. These include being a finalist in Shark Tank Season 4 and 5, receiving the Utah Tech Council’s Emerging Executive of the Year award, and being recognized in the UV50 Top 10 Startups to Watch. His involvement in various successful ventures, including the launch of Monarch Social and its subsequent sale to Rescope Marketing, underscores his commitment to driving business success.

Photo Courtesy: Morgan McKell
Strategy Zoo is more than just a consultancy; it is an active member of the community. The firm supports local businesses, participates in community events, and offers educational resources like workshops and masterclasses. Their Next Level Nation group fosters leadership and mindset development, providing a platform for entrepreneurs and business owners to connect, learn, and grow.
Looking to the future, Strategy Zoo aims to expand its reach and continue delivering innovative marketing solutions that drive business growth. The firm is committed to staying at the forefront of industry trends, leveraging new technologies, and continually refining its strategies to meet the evolving needs of its clients.
Morgan McKell encapsulates the essence of Strategy Zoo’s mission, stating, “We believe every business has a story worth telling, and it’s our mission to help them share that story in a way that resonates and drives real results.” With a track record of transforming local enterprises into market leaders, Strategy Zoo not only delivers cutting-edge digital solutions but also fosters a culture of authenticity and community engagement, making it a trusted partner for businesses navigating the complexities of today’s marketplace.

Photo Courtesy: Morgan McKell
For more information about Strategy Zoo and their services, visit their website or follow them on Facebook, Instagram, and YouTube.
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Published by: Holy Minoza