Urban Fraiche is not merely a business, but a lifestyle center, embodying a commitment to environmental stewardship and personal well-being. Founded by Dean M. Waziry, the company takes an innovative approach to consumer products and experiences, offering a comprehensive range of organic, chemical-free, and natural items designed to enhance quality of life. Urban Fraiche strives to blend sustainability with artistic craftsmanship, offering distinctive products that appeal to eco-conscious individuals looking to deepen their connection with their environment and communities.
Located at the intersection of creativity and sustainability, Urban Fraiche curates an eclectic selection of products and services. From custom-crafted furniture and bespoke jewelry to live plants and vibrant art pieces, the company champions originality and natural aesthetics. Its range extends further into lifestyle-enhancing experiences, including organic food and beverages, spa treatments, yoga sessions, dance classes, and more. Each product and service reflects Urban Fraiche’s philosophy: an unwavering focus on inspiring better living while prioritizing environmental preservation.
Urban Fraiche operates on a foundation of ethical practices, emphasizing natural and organic materials whenever possible. The company’s offerings are free from harmful chemicals, ensuring they are safe for both individuals and the planet. By prioritizing environmentally responsible choices in its operations, Urban Fraiche aims to contribute meaningfully to the promotion of sustainable living. The brand’s commitment to minimizing its ecological footprint is further underscored by its focus on sourcing materials responsibly and crafting products that stand the test of time.

Photo Courtesy: Urban Fraiche
Customer feedback indicates that many people value Urban Fraiche’s focus on quality and sustainability. The company has received reviews on platforms like Google and Yelp. Some visitors have highlighted the thoughtful curation of products and services that support physical and mental well-being.
Urban Fraiche is known for its ability to bring together a variety of elements in one space. By offering an extensive range of lifestyle products and wellness activities, the company creates a holistic environment where individuals can explore, connect, and thrive. Whether a customer seeks an intricately designed piece of furniture, a moment of relaxation through spa treatments, or a rejuvenating yoga session, Urban Fraiche provides a space that caters to their needs.
The company’s earth-centered ethos aligns with growing global awareness of environmental issues. Urban Fraiche is committed to supporting efforts to combat climate change and reduce waste by encouraging sustainable consumer habits. Its focus on eco-friendly production processes and biodegradable materials reflects a broader commitment to protecting ecosystems and supporting biodiversity.
Dean M. Waziry, the visionary founder of Urban Fraiche, emphasizes that the company’s mission goes beyond commerce. “We aim to inspire individuals to live better, healthier lives while making choices that protect and preserve the environment,” he explains. “Urban Fraiche is not about selling products—it’s about cultivating a lifestyle that harmonizes with nature and enriches the human experience.”

Photo Courtesy: Urban Fraiche
The brand’s dedication to innovation is evident in its continuously expanding range of offerings. Beyond tangible products, Urban Fraiche engages its audience through creative workshops, community events, and educational initiatives that promote environmental awareness. These efforts foster a sense of community among like-minded individuals, further reinforcing the company’s role as a hub for sustainable living.
Urban Fraiche’s success stems from its ability to address a growing demand for ethical and sustainable alternatives without compromising on quality or style. The company’s craft collection, organic food and beverages, and carefully curated experiences contribute to its presence in a competitive marketplace. By prioritizing authenticity and environmental responsibility, Urban Fraiche focuses on creating a lifestyle that aligns with its values and resonates with customers, encouraging change.
For more information, visit Urban Fraiche on Instagram at @urbanfraichelifestyle.
Published by Zane L.





