Janice Israel Delima, chief executive officer of Alegre de Pilipinas, appeared as a special guest on Treze Mornings on Thursday, October 8, 2026. The live broadcast ran from 6:00 AM to 8:00 AM on IBC.
The appearance was one stop in a two-week working visit to the Philippines. Delima built the trip around business meetings, partnership talks and promotional activity for Alegre de Pilipinas. She did not treat it as a vacation.
Inside the Treze Mornings Broadcast
IBC, formally the Intercontinental Broadcasting Corporation, broadcasts on free television channel 13 from its compound on Capitol Hills Drive in Quezon City. The network is government owned but operates on commercial revenue rather than state funding. It carries news, public affairs, sports, lifestyle and entertainment programming.
Treze Mornings premiered on April 13, 2026. The two-hour program belongs to the network’s TreZe news rebrand, which repositioned the division toward Gen Z and millennial viewers across television and digital platforms. The format combines news, weather, traffic and market updates with discussion segments and guest features. IBC simulcasts the show on DWAN 1206 AM and DWAN TV. The program announced the guesting on its official page.
A Working Schedule, Not a Holiday
Two weeks turned out to be tight. Delima’s calendar filled with meetings and media bookings almost as soon as she landed. Additional networks requested interviews that the schedule could not absorb.
Interest centered on how the company operates across two markets. Alegre de Pilipinas works from a United States base while sourcing talent, designers and brand partners from the Philippines. That structure raises practical questions about logistics, production and cross-border partnership, and those questions drove much of the on-air discussion.
What Alegre de Pilipinas Does
Alegre de Pilipinas began in 2022 as a United States based runway production, branding and marketing company. The business showcases Filipino creations and homegrown designers on international stages, often placing them alongside established international labels.
The company debuted at New York Fashion Week in February 2022 and has produced and joined shows in other markets since. Beyond fashion, Alegre de Pilipinas promotes Filipino businesses, products, models, artists and brand ambassadors to audiences outside the country. Show updates and designer features run on the official Alegre de Pilipinas page.
Recognition and Partners Behind the Guesting
The 4th Philippine Finest Business Awards and Outstanding Achievers 2026 named Delima Most Outstanding Woman Entrepreneur of the Year. La Visual Corporation and Sirbisu Channel organize the awards program. Dr. Allen M. Quirit serves as president, and Nirro De Leon Marcelo chairs the awards committee.
La Visual Corporation also arranged the Treze Mornings appearance as part of its media support for awardees.
Collaboration as the Through Line
The host Gui Cruz Buenaventura, Owner of Media Express Allan Afable Hobreo and CEO of Alegre De Pilipinas Janice Israel Delima
Delima used her airtime to talk about partnership rather than promotion. The conversation covered designer representation, talent development and the practical work of putting Filipino labels in front of international buyers and audiences.
That focus shaped the rest of the visit. Alegre de Pilipinas pursued collaborations with local creatives, production partners and media groups during the two weeks on the ground, with further guesting requests carried over for a return trip.
