BAR-U-EAT’s Future: Expansion Without Compromising Values

US Business News Staff

How a Colorado-Based Snack Company Plans to Grow While Staying True to Its Mission of Health, Sustainability, and Community Impact

In the heart of Hayden, Colorado, an ambitious company is setting a new standard for healthy, sustainable snacking. BAR-U-EAT, founded by childhood friends Sam Nelson and Jason Friday, has quickly gained a loyal following thanks to their commitment to producing high-quality granola bars with simple, whole ingredients. As they look to the future, their vision for expansion is clear: grow their brand while staying true to their core values of health, sustainability, and community impact.

A Foundation of Integrity

From its inception in 2019, BAR-U-EAT was built on a foundation of integrity. The inspiration came from Sam’s time as a sea kayaking and trekking guide in Iceland, where he discovered a handmade energy bar that was both delicious and nutritious. Frustrated by the lack of similar options in his local stores, Sam created his own recipe using whole, organic ingredients. With Jason’s help in design and marketing, BAR-U-EAT was born.

The company’s mission has always been to provide nutrient-dense, delicious snacks that fuel any adventure, without compromising on health or environmental impact. This commitment is evident in their choice of ingredients—medjool dates, thick rolled oats, and local honey—and their pioneering use of BPI-certified compostable packaging. By operating out of their own facility in Hayden, BAR-U-EAT aims strict quality control and maintains the integrity of their products.

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Photo Courtesy: BAR-U-EAT

Driven by Sustainability

One of BAR-U-EAT’s significant achievements is their dedication to sustainability. They are the first company in the snack bar industry to offer BPI-certified compostable packaging, made from renewable and sustainably sourced wood and corn. This innovative approach reflects their belief that every aspect of their business should contribute to a healthier planet.

BAR-U-EAT’s commitment to sustainability is a fundamental aspect of the company, reflecting their belief in leading by example and demonstrating that it’s possible to create great products without harming the environment. This commitment extends beyond their packaging. BAR-U-EAT sources their ingredients locally whenever possible, reducing their carbon footprint and supporting local farmers.

Achieving Value-Driven Growth

As BAR-U-EAT looks to the future, their vision for expansion is guided by the same principles that have driven their success so far. They are exploring opportunities to increase their distribution, aiming to make their products available in more stores and online platforms across the country. However, they are determined to do so without compromising their values.

BAR-U-EAT is excited about the prospect of reaching more customers, but they are not willing to sacrifice quality or sustainability to achieve this. Every decision is weighed against their mission to provide healthy, sustainable snacks.

Part of this expansion strategy includes the launch of new products that align with their core values. For example, they are planning to introduce a new flavor using chocolate early next year, crafted with the same commitment to whole, organic ingredients and sustainable packaging.

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Photo Courtesy: BAR-U-EAT

Engaging and Educating Consumers

Another key aspect of BAR-U-EAT’s future vision is their commitment to engaging and educating consumers. They believe that by making their brand fun and accessible, they can reach a wider audience and inspire more people to make healthier, more sustainable choices.

BAR-U-EAT aims to change the way people think about snacking by combining great taste with real ingredients and eco-friendly practices, demonstrating that it’s possible to be both healthy and sustainable without compromising on quality.

To support this goal, BAR-U-EAT invests in vibrant, playful branding that resonates with a diverse audience. They participate in local events, leverage social media to connect with customers, and continuously seek out opportunities to share their story and values.

A Bright Future Ahead

BAR-U-EAT’s vision for the future is both ambitious and grounded in their unwavering commitment to health, sustainability, and community impact. As they expand their reach and introduce new products, they remain focused on their mission to create nutrient-dense, delicious, and sustainable snacks on the planet.

As they continue to grow, they invite consumers to join them on their journey towards a healthier, happier, and more sustainable future. For more information, visit barueat.com. For more updates, follow them on Facebook, Instagram and YouTube.