While it is possible for an auto dealership to succeed without the help of digital marketing, foregoing digital marketing is not advisable. Why? Because everyone is online these days, and to ignore the online realm is to miss out on numerous golden opportunities.
That said, what digital marketing tactics should an auto dealership try? There are many of them. So, to start you off, we’re going to cover 6 below. Let’s go!
1. Advertising on YouTube
One tactic is to advertise on YouTube. Auto dealerships can purchase ads targeting users in their geographical areas. This way, when said users watch videos on YouTube, they’ll be forced to watch auto ads prior to the videos appearing.
2. Advertising on Google
Another tactic is to advertise on Google. The easiest way to do this is to purchase ads for given keywords. For instance, you could purchase an ad for the keyword “auto dealership in [name of your town]”. This way, when someone enters that keyword into Google, they end up seeing your website first.
3. Advertising on TikTok
Advertising on TikTok is similar to advertising on YouTube. You can publish ads specifically targeted to users in your geographical area. They’ll come across these ads as they’re clicking from video to video.
4. Advertising on Meta
Meta owns both Facebook and Instagram, two of the most popular social media platforms in existence. You can pay to have ads shown on both platforms, and you can specifically tweak your ads to target your given customer base.
5. Building an Email List
Another big component in digital marketing for auto dealerships is building an email list. This is a list of people who have agreed to receive regular emails from your auto dealership. Many of them will be past customers. That said, anyone who agrees can be added to the list.
Once you’ve created your list, you can send out mass emails as desired. These emails can revolve around sales, maintenance appointments, and whatever else you’re looking to advertise. With any luck, they’ll help bring past customers back to your dealership.
6. Pursuing SEO
You can certainly pay to have ads appear on search engines like Google. However, there’s another option to pursue as well: SEO (Search Engine Optimization). This involves optimizing your dealership’s website so that it organically appears for given keyword searches.
There’s a great deal involved in SEO. However, the keys are publishing content on your website, getting backlinks from other websites, and obtaining local citations. Do these things consistently over time, and your website should eventually rank for keywords like “[your town] car dealership”.
These Digital Marketing Tactics Can Take Your Dealership to the Next Level
If you’re looking to take your auto dealership to the next level by attracting more customers and making more sales, you should put these digital marketing tactics into effect. They’re sure to increase your customer base, driving your success into the future. Making the effort to prioritize marketing at an auto dealership will pay off in the long run because it will attract more customers.
Published by: Khy Talara
