By: Sebastian Clarke
Most publishing companies ask authors to fit into their model. Elevation Publishing Group was built to do the opposite.
Founded by DeVasha Lloyd, a New York City executive with over two decades of experience across media, healthcare, and publishing, Elevation Publishing Group is a boutique hybrid publisher operating on a philosophy that is straightforward but genuinely uncommon in the industry: the author comes first, the strategy comes with it, and the book is only the beginning of the conversation.
What Hybrid Publishing Actually Means Here
The hybrid model has become a crowded term in publishing, used by companies with very different levels of service and very different commitments to the authors they work with. At Elevation Publishing Group, it means something specific.
Authors retain 100 percent of their rights. They keep 100 percent of their royalties. They have full creative control over every element of the book, from cover design to final edits. And they have access to a professional team that includes experienced ghostwriters, editors, designers, and marketing partners who treat the project with the same seriousness a major imprint would, but without the delays, limitations, or loss of ownership that traditional publishing often requires.
The timeline matters too. Elevation Publishing Group gets books to market in four to six months, even for authors who begin the process without a completed manuscript. In a content environment where timing can be the difference between relevance and irrelevance, speed is a genuine competitive advantage.
More Than a Publisher
What separates Elevation Publishing Group from most of its competitors isn’t just the model. It’s the mindset behind it.
DeVasha built her career understanding that content without strategy is noise. She spent years helping some of the most recognized brands in healthcare and media figure out not just what to say, but how to say it, where to say it, and how to turn a single piece of content into a sustained platform. That expertise flows directly into how Elevation Publishing Group works with authors.
A book published through Elevation Publishing Group isn’t just produced and distributed. It’s positioned. The team works with each author to build a strategy that extends beyond the printed page, connecting the book to speaking opportunities, media visibility, digital content, and the kind of long-term audience growth that can extend a single title into a lasting platform.
For authors who publish under their own business brand name as a white-label imprint, that positioning becomes even more powerful. The book doesn’t just represent their ideas. It represents their authority.
A Partnership That Opens Bigger Doors
Elevation Publishing Group’s relationship with Forbes Books gives select clients access to one of the most recognized publishing imprints in the world. For thought leaders, executives, and entrepreneurs who want the credibility that comes with a Forbes association alongside the personalized attention of a boutique publisher, that combination is genuinely rare.
DeVasha’s track record at Forbes Books, where she personally published over 80 titles for top executives and industry leaders, means she understands exactly how to position an author for that level of visibility and what it takes to make it stick.
What Authors Actually Need
The publishing industry has never been more crowded. Millions of titles enter the market every year. The vast majority struggle to find readers, not because they lack quality but because they lack strategy.
Elevation Publishing Group exists to close that gap. One carefully developed, thoughtfully positioned, professionally produced book at a time.
For authors who are ready to stop thinking about their book as a project and start thinking about it as a platform, Elevation Publishing Group structures its work around an initial discovery conversation.
Because the difference between a book that exists and a book that matters almost always comes down to what happens after it’s released.
Discover more about DeVasha Lloyd and the vision behind her work at Elevation Publishing Group.
