By: Jay Feldman
In the bustling world of startups and technology, it’s rare to find a story as heartwarming and multifaceted as that of Vai Haridas and her entrepreneurial journey with Ethnik Edge. This venture is not just a business; it’s a mission-driven initiative that intertwines the spirit of entrepreneurship with family values, social responsibility, and an unwavering commitment to sustainability. Haridas started Ethnik Edge alongside her children with the dual aim of instilling in them the ethos of entrepreneurship and spending quality time together. This journey led to the creation of exquisite 100% soy-based candles that have captivated many.
The signature line of Ethnik Edge candles offers more than just illumination; they are a sensory gateway to exotic locations around the globe, thanks to their unique fragrances. Meanwhile, their Seasonal fragrance line caters to those who find joy in the familiar scents associated with different times of the year. What sets these candles apart is not just their delightful aromas but also their health-conscious manufacturing process. Adhering strictly to clean candle production promises, Ethnik Edge ensures each candle is hand-poured using materials sourced entirely from within the USA.
Perhaps most intriguing is the innovative feature that allows these candles to double as lotion, showcasing Ethnik Edge’s commitment to versatility and sustainability. This aspect not only speaks volumes about the brand’s inventive approach but also about its dedication to offering value-added products to its clientele.
In the summer of 2024, Ethnik Edge took a significant leap forward by launching two programs aimed at nurturing future generations’ entrepreneurial skills: the Mini-MBA for High School Kids and a Channel Sales Program for High School Students. These initiatives reflect Haridas’s vision of extending the spirit of entrepreneurship beyond her family and into the community at large. By doing so, Ethnik Edge is playing a pivotal role in shaping young minds to think creatively about business from an early age.
Moreover, Ethnik Edge’s sponsorship of the Doylestown Children’s Business Fair in October 2024 underscores its commitment to fostering entrepreneurship among youth. Through such engagements, Ethnik Edge aims not only to inspire but also to actively contribute towards building a supportive ecosystem for budding entrepreneurs.
Central to Ethnik Edge’s philosophy is a powerful message encapsulated by Haridas herself: “Be proud of your heritage and where you came from, but support your adopted motherland and buy local. Support 100% Made in USA products that celebrate the diversity of this rich nation.” This statement reflects a deep-seated belief in embracing one’s roots while contributing positively to society through responsible consumerism.
Ethnik Edge’s presence on social media platforms like Facebook (@ethnikedge) and Instagram (@ethnik.edge), along with its website (ethnikedge.com), serves as a testament to its growing community engagement. Through these channels, Ethnik Edge shares insightful content on entrepreneurship, sustainability practices, and new product launches – all while fostering a sense of belonging among its followers.
The story of Vai Haridas and Ethnik Edge transcends mere business success; it embodies an inspiring narrative about bridging cultures through commerce while promoting ethical practices and social responsibility. By integrating exclusive brand insights into their offerings – be it through unique product features or innovative community programs – Ethnik Edge stands out as not just another candle company but as an emblematic figure encouraging societal progress through entrepreneurial vigor.
As we look toward what lies ahead for Vai Haridas and her endeavor with Ethnik Edge, one can’t help but feel optimistic about the potential ripple effects this venture could have on local economies, environmental sustainability practices, and, most importantly, on inspiring young entrepreneurs across America. In doing so, Haridas has set an indelible mark on both her family legacy and within communities far beyond her immediate reach – proving once again that businesses can indeed spark significant positive change when guided by visionary leadership and heartfelt values.
Published By: Aize Perez
