Architecture is evolving quickly, with new tools and strategies influencing the field. Today, engineers are exploring the potential of 3D printing for concrete and other materials, while architects are increasingly integrating artificial intelligence (AI) and machine learning into their design evaluation processes. At the same time, the cost of higher education in architecture and design is rising, which can create barriers for many aspiring architects to pursue their goals. Additionally, the long duration of traditional master’s programs often means that by the time graduates complete their studies, some of the techniques they’ve learned may no longer be at the forefront of the field.

Hamid Hassanzadeh, founder and CEO of Parametric Architecture, experienced these challenges firsthand and decided to create PAACADEMY. This platform offers specialized, accessible courses that focus on advanced parametric design, AI in design workflows, and computational design. PAACADEMY aims to provide architects with the tools they need to stay aligned with the latest technological developments and maintain relevance in the field.

The Vision Behind PAACADEMY

Hassanzadeh’s decision to start PAACADEMY stemmed from his own experiences with the challenges of accessing quality, affordable education. “Instead of waiting for an opportunity,” he recalls, “I decided to break the cycle and create my own. Rather than relying on institutional education, I built a platform that would connect aspiring designers directly with the world’s leading experts.”

Transitioning from architecture to becoming an entrepreneur and educator, Hassanzadeh assembled a team of experienced architects, professors, and computational designers to teach practical, hands-on courses. PAACADEMY’s approach is designed to equip students with not only software skills but also a solid understanding of design workflows, problem-solving, and creative thinking. The platform’s focused, short-term courses aim to prepare architects for the evolving challenges of the industry while also remaining adaptable as new technologies continue to emerge.

Addressing Industry Challenges

 The architecture, engineering, and construction (AEC) industry has often been slow to adopt computational design, AI, and digital fabrication. PAACADEMY has worked to demonstrate to professionals in the field the potential value these tools can offer. Operating without external funding or the support of a large corporation, PAACADEMY launched as a self-funded initiative, relying on community engagement and word-of-mouth rather than traditional marketing.

“Everything has been bootstrapped from the ground up,” Hassanzadeh says. Despite these obstacles, PAACADEMY’s commitment to providing valuable, actionable courses has led to steady, organic growth. The platform is now self-sustaining, with an expanding user base.

The quality of PAACADEMY’s offerings has fostered collaborations with prominent leaders in the field, including Patrik Schumacher, Neil Leach, Arthur Mamou-Mani, and Shajay Bhooshan. With thousands of active users from firms like Zaha Hadid Architects, Foster + Partners, and BIG, the platform appears to have gained significant traction. Many PAACADEMY graduates have successfully transitioned into advanced design roles, indicating that education can be both accessible and practical while still making a meaningful impact.

“Many have successfully moved into high-tech design roles,” Hassanzadeh observes, “suggesting that education doesn’t need to be expensive or exclusive to be transformative.”

A Curriculum Focused on Practical Skills

 PAACADEMY’s curriculum is designed to equip students with the skills needed for the next generation of architectural projects. The academy does not offer traditional lecture-style courses on architecture theory or history. Instead, it emphasizes hands-on workshops where students learn by doing. The platform offers courses on computational design, helping students practice algorithmic thinking and rule-based modeling.

Courses on design workflows teach how to integrate AI into architecture, covering aspects such as concept generation, optimization, and automation. Digital fabrication courses give students the opportunity to learn about 3D printing and digital manufacturing, equipping them with the skills necessary to work with the technologies shaping the construction industry. Additionally, students gain practical experience with robotic production techniques, creating models using advanced manufacturing methods.

PAACADEMY also utilizes virtual reality (VR) and the metaverse in its courses, allowing students to design and present projects in immersive digital environments. This approach helps architects explore more complex ideas and present their work more efficiently.

Because PAACADEMY’s instructors are active architects and designers involved in contemporary projects, students are guided by professionals with real-world experience. This helps ensure that learning is grounded in practical application, preparing students for the challenges they may face in their careers.

To learn more about PAACADEMY and its approach to architectural education, visit the official PAACADEMY website or explore the work of its parent company, Parametric Architecture.

Published by Tom W.