With a million different brands, products, and companies in the current marketing world, breaking through the noise and getting through to your target audience can be hard. When it comes to targeting shoppers, your logo is the first thing they see. Your logo can make or break a first impression. Use these tips to design a logo that appeals to female shoppers.
1. Don’t Be Afraid to Be Girly
In the world of Barbie, female empowerment, and the rise of pink quite literally everywhere, sometimes women want to be girly. A feminine logo can help attract female customers. Your logo is a great place to have fun and show a little personality. Draw the girls to your brand with a fun and girly design. Try to think outside the box here – remember you are competing with millions and millions of other brands and logos. Get creative!
2. Show Who You Really Are
The number one priority among shoppers of all genders is authenticity. This is why we’ve seen such a rise in influencer marketing. People want to feel like they connect with and trust your brand. To help connect with your potential female consumers, it is essential to design a logo that shows who you are and reflects the value and style of your company. For instance, a bright, flashy logo might communicate a fun and whimsical brand. A more understated and subtle logo might read as more to the point and trustworthy. Decide what you want to convey and what you want your audience to associate you with, and go from there.
3. Focus on Female Empowerment
Many women, especially nowadays, prioritize the values of the companies that they shop from. Brands focusing on female empowerment and giving young women and girls a voice will go far with shoppers. Find a way to incorporate this into your brand and logo. If you can find a logo that connects women to the female experience or relates to some of the struggles that they and other women face on a daily basis, it can draw an instant connection between you and the consumer.
4. Ask the Audience
Ask your female consumers what they want to see in your brand and logo. Through social media channels and the power of the internet, we are more able than ever to connect to our consumers. When people see their wants and needs reflected in the companies they already support, they are more likely to become returning customers. Take a poll with your current clientele or the group of consumers that you want to reach to see what they want to see in your logo and branding. The more voices you hear and the more input you consider, the stronger your logo will be.
5. Ask the Experts
You don’t need to have all the answers. Designing a logo can be challenging and nuanced. Don’t be afraid to call in backup if need be!
Reaching female shoppers can be challenging, especially with new, trendy brands popping up daily. If you follow these tips and tricks and stay true to your company values, you’ll be able to create a brand and logo that speaks to and draws in female shoppers.
Published by: Holy Minoza
