By: Avery Carter
How can you leverage media features to respond to referrals with authority without sounding overly salesy? Grant Lira, co-founder of The Empathy Firm with his brother Gavin Lira, has crafted a strategy to make your referral responses more impactful and authoritative. Here’s how you can utilize your media features to enhance your referral communications.
Mastering Referral Responses with Media Features
Once you’ve secured impressive media features, responding to referrals becomes an opportunity to showcase your credibility in a subtle yet powerful way. Grant Lira emphasizes the importance of crafting a response that feels personal and professional. Here’s a template they suggest:
Template:
Hey REFERRAL_NAME,
Great to be connected. Thanks, REFEREE_NAME, for the intro!
Let’s connect soon to see if we can help with the goals you are looking to accomplish. When would work best for you? Or if it’s easier, here is my scheduler: SCHEDULER_LINK
Also, before our call, if you’d like to do some research on us, feel free to search “COMPANY_NAME” to find us on Google. And if you want to see more about our founder, feel free to look him up as well, “FOUNDER_NAME”.
Looking forward to it!
Best,
SIGNATURE
The Power of Self-Directed Research
Encouraging potential clients to do their own research on your company and its founder can be incredibly effective. By inviting them to search for your company online, you show transparency and confidence. Clients who discover positive reviews and media features on their own are more likely to trust your company. This approach subtly reinforces your credibility without you having to make overt claims.
Building Credibility Through Media Mentions
Media features and testimonials play a crucial role in establishing your authority. Here’s how to incorporate them effectively:
Client Referrals
Referrals come with an inherent level of trust. When a referral learns about your media features and sees positive press mentions, it reinforces their confidence in your company. This added layer of credibility can be the difference between a tentative prospect and a committed client.
Sales Deck Press Mentions
Including press mentions in your sales deck is a strategic move. It highlights your achievements and positions your company as a reputable authority in your industry. Prospective clients are more likely to trust your expertise when they see your company has been recognized by respected sources.
Email Signature “As Seen On”
Adding an “As Seen On” section to your email signature is a subtle yet powerful way to showcase your media features. It serves as a constant reminder of your credibility and accomplishments.
Example Email Signature:
Best,
[Your Name]
[Your Position]
[Your Company]
“As Seen On” [Forbes] [Entrepreneur] [Inc.]
Crafting Effective Referral Responses
To make your referral responses truly effective, follow these guidelines:
- Be Gracious: Always thank the person who made the introduction. This shows appreciation and respect for their effort.
- Be Professional: Maintain a professional tone that reflects well on your company.
- Be Clear: Clearly outline the next steps and provide easy ways for the referral to get in touch with you.
- Be Inviting: Encourage the referral to do their own research. This builds trust and showcases your transparency.
Grant Lira’s Proven Approach
Grant Lira’s approach is rooted in the belief that showing, rather than telling, is the most effective way to build credibility. By leveraging media features and encouraging potential clients to conduct their own research, you foster a sense of trust and authority. Grant has seen how this method not only enhanced The Empathy Firm’s responses but also positioned their company as a trustworthy and respected entity.
Incorporating these tactics into your referral responses can transform the way potential clients perceive your company. With the right approach, every referral can become a powerful opportunity to showcase your credibility and authority, paving the way for successful client relationships.
Published by: Khy Talara
