By: Mustard.love
October 30, 2024
Contact: Vince Wang – vince@mustard.love
Los Angeles, CA — In a rapidly evolving digital landscape, Mustard.love is redefining how food, restaurant, and hospitality brands engage with influencer marketing. Taking a targeted approach with micro and nano influencers, Mustard.love enables businesses to connect with local, engaged audiences, fostering authentic engagement at a more accessible cost than traditional influencer campaigns.
The platform employs a full-service approach that pairs brands with influencers who share a genuine passion for food and hospitality. Through a selective vetting process, Mustard.love helps ensure that each influencer is hyper-local and engaged with their audience, enhancing the visibility of each brand and supporting their goal of impactful local outreach. This strategy aligns with Mustard.love’s commitment to creating a valuable resource for brands seeking growth in a highly competitive market.
“Many influencer platforms focus on high-profile influencers with large followings, which can result in elevated costs and unpredictable outcomes,” explains Vince Wang, CMO of Mustard.love. “We’ve chosen a different path, concentrating on authentic, local voices who can generate real interest within their communities. Our clients benefit from more than just online metrics; they often see meaningful increases in foot traffic and customer engagement.”
Accessible, Flat-Fee Structure and Comprehensive Service Model
Mustard.love offers a transparent, flat-rate pricing model, making it easy for brands to access a curated network of hyper-local influencers who drive authentic connections with local audiences. By simplifying the process, the platform removes the usual complexities associated with influencer campaigns, helping businesses focus on achieving in-store engagement and customer interaction.
What sets Mustard.love apart is its end-to-end service. Handling all aspects of influencer recruitment, content licensing, and campaign logistics, the platform manages the details so brands can remain focused on their core operations. A recent campaign with Sushi by Bou, an upscale omakase restaurant, illustrates this process. Sushi by Bou partnered with Mustard.love and saw notable growth in customer visits and engagement over a three-month period. From influencer recruitment to content management, Mustard.love handled all campaign elements, enabling Sushi by Bou to prioritize delivering its unique dining experience.
Emphasis on Data-Driven Transparency
Built on a foundation of transparency, Mustard.love offers clients a comprehensive preview of expected campaign performance, allowing for informed decision-making before campaigns go live. User-friendly, detailed reports provide insights into audience engagement and reach, allowing brands to assess campaign effectiveness with ease. This transparency helps brands achieve measurable results without requiring in-depth expertise in influencer marketing.
Looking to the Future
Mustard.love is preparing for continued growth and development in the food and hospitality industry. For brands seeking to expand their reach without the demands of managing influencer campaigns, Mustard.love helps provide a structured solution designed to support client goals of engagement and local impact.
About Mustard.love
Founded in 2020, Mustard.love is an influencer marketing platform committed to helping food, restaurant, and hospitality businesses engage with their audiences through a network of vetted, hyper-local influencers. With a seamless end-to-end process that includes recruitment, content management, and licensing, Mustard.love has become a trusted partner for brands seeking efficiency and authenticity in today’s digital marketing landscape.
For more information, please visit www.mustard.love.
For Media Inquiries Contact:
Vince Wang – vince@mustard.love
Published by: Annie P.
