LLioNicia (Nici) Crosby’s journey into the world of Network Marketing began with a rich background as an event coordinator and a passion for connecting people. In 2003, she worked as the event coordinator for an expo company based in Cleveland, Ohio. She played a key role in organizing events such as the Ohio Black Expo, the Women’s Expo, and the 50 Plus Expo, Midwest Kids Fest, traveling across states to help coordinate these shows. During this time, she encountered numerous Network Marketing companies and found the business model intriguing. However, her role required impartiality, so she did not join the industry at that time.
Stepping into Entrepreneurship
In 2010, LLioNicia expanded her expertise by hosting and coordinating the Home Base Business Expo in Cleveland and Columbus, Ohio. This event deepened her understanding of the diverse opportunities available in the work-from-home sector. She was particularly drawn to the flexibility that these businesses could offer.
It wasn’t until 2020 that LLioNicia joined PlanNet Marketing, a direct sales company that aligned with her goals. The business operates with a flexible model that does not require inventory or sales quotas. PlanNet Marketing provides an opportunity for individuals to participate in the travel industry through referrals and bookings, with outcomes varying based on individual effort and approach.
Now, LLioNicia enjoys the ability to travel while building her business. She shares insights with others who are interested in learning more about the business. While she is passionate about mentorship, she emphasizes that success in any business requires dedication, consistency, and effort.
Balancing Caregiving and Business

Photo Courtesy: LLioNicia Crosby
For the past decade, LLioNicia Crosby has dedicated her life to being the primary caregiver for her parents, a responsibility she took on after losing both her older brother and sister aunt, who would have shared the emotional and financial burden. Without much help from her family, she put her own life on hold to ensure her parents had everything they needed, often sacrificing her time and financial resources.
In 2020, seeking a sense of independence and a much-needed outlet for herself, LLioNicia chose to join PlanNet Marketing. Initially, balancing her new business with her caregiving responsibilities was challenging. She admits she didn’t fully understand the opportunity at first. Over time, she found value in the flexibility it provided, allowing her to continue caring for her parents while building her business at her own pace.
Becoming a Trusted Leader

Photo Courtesy: LLioNicia Crosby
Throughout her caregiving journey, LLioNicia developed a unique perspective on navigating the healthcare system and the financial challenges often faced by baby boomers and their families. She now shares her knowledge and experiences with others facing similar situations, offering guidance and support.
Today, LLioNicia enjoys her work with PlanNet Marketing, using her experience and passion to encourage others to explore opportunities.
Personal Background
LLioNicia Crosby’s love for music and connecting with people began early in life. At just seven years old, she joined the world-renowned Singing Angels, performing with the group from 1971 to 1982. As ambassadors of love and diversity, LLioNicia and her fellow Angels traveled the globe, spreading messages of hope and unity through music.
This passion for bringing joy to others continued into her adult life. In her later years, she volunteered her talent to uplift seniors in hospitals and nursing homes. During the holiday season, LLioNicia could often be found caroling, bringing warmth and joy to those who were most vulnerable and often isolated.
A Life of Purpose and Connection
Her lifelong commitment to giving back and making a difference shines through in everything she does, from her music to her caregiving and her entrepreneurial journey. LLioNicia story is one of resilience, compassion, and the power of connection.
Connect with LLioNicia Crosby
Linked in – LlioNicia “Nici” Crosby
Instagram: iam.llioniciacrosby
Swag Bag Travel: www. LLioniciacrosby.inteletravel.com
PlanNet Marketing: https://www.plannetmarketing.com/Nici
Disclaimer: Testimonials in this article reflect personal experiences and aren’t guaranteed. Results vary based on effort, experience, and commitment. Use your judgment.
Published by Stephanie M.