By: Tom White
In a significant move aimed at enhancing the respiratory healthcare landscape, Pure Breathe Respiratory Care officially launched in February 2025. The company is dedicated to providing reliable respiratory care medical supplies directly to patients, striving to enhance accessibility, affordability, and convenience for those in need.
At the helm of Pure Breathe Respiratory Care is CEO JR Mata, a seasoned entrepreneur with a proven track record in business. Mata is also the CEO of Blackstone Research and Evaluation, a company recognized for its contributions to delivering data-driven insights and innovative solutions across multiple sectors. Under Mata’s leadership, his ability to lead high-performing teams and anticipate market needs has positioned him as a capable and forward-thinking leader.
“Our mission at Pure Breathe is to help bridge the gap between patients and essential respiratory supplies,” said JR Mata. “We understand the challenges that individuals with respiratory conditions face, and we are dedicated to improving their lives by providing simplified access to the products they need.”
Joining Mata is Traci Shirachi, the company’s Chief Operating Officer. A seasoned entrepreneur, investor, and CEO of Aplomb Security Group, Shirachi brings a wealth of expertise and a strategic mindset to the organization. Her proven leadership in optimizing operations and driving business growth supports Pure Breathe Respiratory Care in delivering reliable service to its patients.
“Operational excellence is at the core of what we do,” stated Traci Shirachi. “At Pure Breathe, we have streamlined our processes to ensure that patients receive their respiratory supplies efficiently and dependably. Our team is dedicated to maintaining strong standards of quality and service, because we know how critical these supplies are to our customers’ health and well-being.”
Pure Breathe Respiratory Care’s direct-to-patient model seeks to reduce barriers to accessing medical supplies. The product range includes oxygen concentrators, CPAP machines, nebulizers, and a variety of consumables such as masks and tubing. Each product is meticulously selected for quality and efficacy, meeting recognized industry standards to address patients’ needs.
The company will initially serve Los Angeles, the Inland Empire, San Diego, and Ventura, CA, with plans to expand to Las Vegas, NV, in the third quarter of 2025. As an in-home service provider available 24/7, seven days a week, Pure Breathe endeavors to address patients’ needs promptly and conveniently. The company will accept Medicare and Medi-Cal and will be covered by most insurance plans as out-of-network coverage.
Beyond providing essential supplies, Pure Breathe is committed to supporting individuals with respiratory conditions. The company offers educational resources, support groups, and personalized consultations to assist patients in better managing their health.
“Innovation is not just about technology; it’s about improving lives,” Mata emphasized. “We are continuously exploring opportunities to enhance our offerings and support our customers, whether through advanced products or comprehensive care solutions.”
As Pure Breathe Respiratory Care embarks on its mission, the company aspires to have a meaningful impact on the respiratory healthcare landscape. With a dedicated leadership team, a robust operational framework, and a commitment to patient-focused care, Pure Breathe aims to become a trusted partner for individuals seeking dependable respiratory medical supplies.
Disclaimer: This content is for informational purposes only and is not intended as medical advice, nor does it replace professional medical expertise or treatment. If you have any concerns or questions about your health, always consult with a physician or other healthcare professional.
Published by Mark V.
