By: Jay Fieldman
In the fast-paced world of SaaS, retaining customers is often more cost-effective than acquiring new ones—but it’s sometimes overlooked. HubSpot research suggests that acquiring new customers can be significantly more expensive than retaining existing ones. Adobe also highlights that in Europe, a single existing customer may generate as much value as seven new customers.
These statistics reveal a significant opportunity for SaaS businesses, yet many still focus their efforts on expensive customer acquisition. This is where Cursor Consulting, a Hamburg-based firm led by Onno Hobusch, aims to make an impact. Specializing in reducing churn and re-engaging lost customers, the company leverages data and automation to deliver highly personalized, scalable, and data-driven win-back campaigns.
“I believe customer retention is one of the effective strategies for sustainable growth in any business,” says Onno Hobusch. “We primarily assist SaaS businesses in leveraging their existing customer base to recover lost revenue and stabilize recurring revenue streams. Our goal is to deliver measurable improvements within three months, and if needed, we continue refining our approach to support better outcomes.”
The potential benefits of this approach are clear. According to the 2020 Loyalty Report by Bond Brand Loyalty and Visa, loyal customers tend to engage more deeply with businesses, encouraged by personalized offers and loyalty incentives. Cursor Consulting’s win-back campaigns focus on helping businesses reconnect with customers who may be willing to increase their lifetime value once re-engaged.
Cursor Consulting offers a systematic solution that helps SaaS companies work toward recovering lost revenue while building a more predictable, sustainable business model. As competition in the SaaS market continues to grow, companies must recognize the value of their existing customers. Cursor Consulting provides tools and expertise that may help businesses improve their retention strategies.
About Cursor Consulting
In short, Cursor Consulting collaborates with SaaS businesses to reduce churn and build long-term stability through targeted customer recovery campaigns.
Disclaimer: Results from customer recovery campaigns may vary based on individual business circumstances. Statements regarding potential business outcomes reflect industry insights and do not guarantee specific results. Companies should evaluate their own needs before adopting new strategies.
You can contact Onno directly at Onno@cursorconsulting.de
Published by Liz S
