US Business News

RusRek: Interacting with Expats is Easy!

RusRek Work with the Expat Audience in New York Effectively
Photo: Unsplash.com

By: Svetlana Nesmelya

Migration, that is, the search for a better place to live, has accompanied humanity at every stage of its development. There has never been a period in history when people did not move from one place to another. The motivation for such a choice was different.

Primitive people sought to satisfy their primitive needs. For example, it was a better climate. Over time, a certain part of the planet became cold or, conversely, too hot. Some groups of people migrated because they were looking for a source of food.

Times have changed, but migration has not gone away. Today, people still change their place of residence, only the factors that provoke them to such actions have changed.

For example, earning money has come first. Countries with a high standard of living have become the object of migration. In addition, people are looking for a good place to work. It is no secret that people receive different amounts of money for the same work in different countries. And, of course, migrants are looking for the optimal political regime. Democratic states with adequate rulers are a much more attractive option than totalitarianism with its gigantic shortcomings.

People mainly migrate to Western countries: Western Europe and the United States. The United States has no competitors here. The country unchallengedly holds the first position among countries where the largest number of migrants come. Today, about 50 million people who came from other countries live in the United States. This is 15% of the total population. Germany, which holds the second position, is hopelessly behind: 16 million migrants live here.

Migration does not develop gradually, it develops in spurts. In particular, the less stable the situation in Europe, the more people move to the United States. For example, a surge was recorded during the Russian Revolution, World War I and World War II.

The new war of the 21st century has become a trigger for the emergence of another wave of migration. We are talking about the war between Russia and Ukraine, which began in 2022. The conflict has led to the volume of migration from Ukraine to the US increasing 5-fold.

The conclusion we can draw is that there is a huge number of migrants in the US. This is a real gold mine for companies that want to earn money by interacting with expats.

RusRek helps businesses do this. RusRek is a platform that was founded over 30 years ago. Its task is, firstly, to help migrants adapt to the realities of the US. Secondly, RusRek helps companies interact with migrants, increasing their income.

To implement its activities, RusRek uses a number of tools, which we will now discuss.

RusRek website 

This is an information platform where migrants can get acquainted with the latest news and other important information. For example, we are talking about news from different cities in the USA, news from Israel, countries of the former Soviet Union, and so on.

On the RusRek website, people can also simply communicate: find new friends, form interest groups, get together to attend this or that event. Migrants have the opportunity to easily and without a language barrier order this or that service: for example, repairs, legal services, transportation services, construction, and so on.

The RusRek website helps migrants from different countries plan their leisure time. Here you can get information about upcoming events: sports, political, cultural, and so on.

Radio station 

RusRek radio station, operating at a frequency of 96.3 FM, is an excellent option, for example, for those who like to receive useful information on the road. Radio broadcasts are in Russian, so Russian-speaking migrants do not encounter any problems.

The radio station pays a lot of attention to the healthcare system. The hosts talk about US health insurance, effective methods of treating and preventing diseases, procedures and equipment. Particular attention is paid to certain areas of medicine: oncology, psychiatry, pediatrics, surgery, and so on.

Radio hosts occasionally tell stories about other countries and travels to distract listeners from stress. RusRek understands that newly minted migrants are constantly worried and anxious, as they are still in the process of adapting to new realities. The platform helps to go through this process less “painfully”.

Printed edition 

This is a great option for those who prefer good old newspapers. You can get the RusRek newspaper in the New York subway. It duplicates important news and information about cultural, political, and other events that are important for residents of different cities in the United States.

About RusRek’s offer for American businesses

  • A platform for posting ads. You can post commercial information on the RusRek web portal for free, attracting new customers.
  • Marketing research results. RusRek can provide the company with valuable information about the marketing preferences of migrants, which will allow the company to earn money more effectively.
  • Full cycle of product or service promotion. RusRek specialists can provide comprehensive support.
  • Interesting motivating stories. On the RusRek platform, you can post stories of migrants who have already successfully completed the adaptation process. Migrants like to listen to such information, as it motivates them not to give up in the face of difficulties during assimilation.

RusRek has been a reliable partner for expats and businesses for more than 30 years!

Disclaimer: This article is for informational purposes only and does not provide legal advice. For immigration or legal services, consult a qualified attorney.

Published by: Holy Minoza

(Ambassador)

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