By: Mary Sahagun
Conversion rates are struggling, Sales Development Reps (SDRs) are often overlooked, and many B2B websites still seem to believe trust starts with a form fill. Omer Gotlieb, founder of Salespeak and former GTM lead at Totango, saw it firsthand: modern buyers aren’t just avoiding sales calls; they’re increasingly bypassing traditional sales funnels.
“Buyers aren’t filling out forms, they’re not replying to SDRs, and they’re often not clicking the demo button unless they’ve already made their decision,” Gotlieb says. His solution? An AI-driven sales layer that doesn’t just talk—it listens, adapts, and aims to build trust in real time.
Trust Isn’t a CTA. It’s a Conversation.
According to Salespeak’s AI Readiness Gap report, B2B buyers today complete nearly 70% of their research before ever reaching out. But their journey, now increasingly AI-driven, faces challenges when they land on outdated, generic sites. The report found that almost 30% of critical business information is missing from B2B websites. No pricing. No competitor comparisons. No proof. Just barriers and gated content.
When buyers (or their AI agents) encounter this lack of information, they leave. And they’re unlikely to return.
Salespeak aims to flip that script. By replacing static web elements with a dynamic, intelligent sales interface, it transforms the website from a brochure into what Gotlieb refers to as an “intelligent front door.” One that responds quickly and understands who’s asking and what matters to them.
Forms Are Friction. Answers Build Trust.
The myth of the lead form is that it qualifies intent. In reality, it can slow down progress. Salespeak understands this. Its AI layer doesn’t capture leads—it works to earn them. It engages buyers on their terms, responding to questions like “How does this compare to X?” or “Is this secure enough for my industry?”—immediately, without delay, and without forcing anyone to wait.
And this isn’t just about improving user experience. It’s about setting up the ideal conditions for creating real trust.
Buyers who interact with Salespeak ask more technical, context-based questions, uncover objections earlier, and tend to convert faster. Not because they’re being pushed, but because they’re being heard. It’s not a faster funnel. It’s a different one.
Many Sites Talk. Salespeak Listens.
Legacy chatbots and SDR cadences treat visitors like a database to mine. Salespeak treats them like decision-makers. Trained on a company’s real documentation: product sheets, pricing, case studies, it delivers responses tailored to the person asking, without repeating itself.
It’s not a chatbot. It’s a contextual brain. One that adapts as the conversation unfolds, surfaces relevant proof points, and aligns value to the buyer’s role and use case. Whether you’re a CTO with integration concerns or a CMO comparing pricing tiers, Salespeak meets you where you are.
Trust Is the New Conversion Strategy
Salespeak isn’t just fixing a flawed conversion path; it’s reconsidering what conversion means. CMOs today are investing in content, SEO, and outbound strategies. But when their ideal prospects land on the site, the experience may feel less than satisfying.
Salespeak has been shown to help teams achieve up to a 3.2x increase in qualified demos, suggesting that real-time answers can accelerate buyer decisions more effectively than traditional gated flows. But more important than the metric is the message: when you stop hiding your answers behind forms, buyers are more likely to engage.
Because trust isn’t something you demand. It’s something you demonstrate in real time.
The Future Is Buyer-First (and AI Agent-Ready)
We’re moving towards an era where buyers won’t necessarily visit your site. Their AI agents will. They’ll scrape, scan, and compare—and if your content isn’t structured or responsive, it’s likely they won’t even consider it.
Salespeak is preparing businesses for that future. It’s not just building for today’s buyers, it’s creating infrastructure that communicates effectively with tomorrow’s machines. That means clear signals, AI-readable structure, and conversational fluency that works for both humans and algorithms.
As Gotlieb puts it, “We’re not replacing sales. We’re acknowledging that sales have already changed. The companies that adapt will thrive. The ones that don’t? They may never get the chance to make their pitch.”
A Trust Rebuild, Not a Tech Stack Add-On
Salespeak isn’t another AI widget to plug in. It’s a shift in approach, from extractive to responsive, from qualifying to guiding. In a market saturated with scripts and scarcity, it dares to meet buyers with clarity, intelligence, and respect.
Because the future of B2B isn’t just about speed—it’s about honesty.
And it starts with one simple truth: real trust begins the moment buyers stop filling out forms and start getting real answers.
Disclaimer: The content of this article is for informational purposes only. The claims made regarding the effectiveness of Salespeak are based on the company’s own reported results and industry observations. While the article provides insights into sales strategies and AI technology, individual results may vary. Readers are encouraged to conduct their own research and consult with professionals before implementing any strategies discussed.
