By: Joshua Finley
Theresa Contreras has built a name for herself in the world of automotive design, where innovation, boldness, and a passion for off-roading converge. As the co-founder and lead designer at BAJA FORGED, she has taken custom vehicle design to new heights, creating signature builds that inspire a sense of freedom, individuality, and adventure. Through BAJA FORGED, Theresa is not just transforming vehicles; she is reshaping the off-road experience.
Adventure-Driven Customization: A Personal Transformation
Theresa’s journey into the world of custom vehicles is a reflection of her love for adventure and self-expression. “Customizing your vehicle and using it to take you on adventures will change your life; it changed mine,” says Theresa, capturing the essence of what drives BAJA FORGED’s mission. She believes that a vehicle is more than just a mode of transportation—it’s a symbol of personal freedom and exploration.
The company’s mantra, “Signature builds & off-road products built to forge your own path,” speaks to this philosophy, encouraging individuals to create vehicles that are extensions of themselves. By designing vehicles that combine aesthetics with functionality, Theresa has empowered countless enthusiasts to embrace the freedom of the open road while looking great.
The Creation of BAJA FORGED: Building for a Purpose
BAJA FORGED was born out of Theresa’s passion for designing custom vehicles that marry form and function. Specializing in off-road products and custom builds with a focus on Ford Broncos, the company is known for transforming ordinary trucks and SUVs into rugged, trail-ready machines. Every build reflects Theresa’s signature style—a harmonious blend of performance, durability, and eye-catching design.
Theresa’s deep-rooted connection to the automotive industry began at LGE-CTS Motorsports, her family’s shop, where she and her sister grew up. Working alongside her parents, she absorbed the values of hard work and innovation that still guide her today. Later, after earning a degree in Graphic Design from Cal Poly Pomona, Theresa returned to the family business with renewed energy, determined to create a lasting impact in the world of custom automotive design.
Overcoming Doubts and Breaking New Ground
Pioneering new designs wasn’t always easy for Theresa. Her vision for vehicles that were ahead of their time often met with skepticism, but she remained steadfast in her belief in her concepts. Over time, her perseverance paid off as her innovative builds gained recognition and awards at prominent automotive events, including the prestigious SEMA Show.
“If I had let the initial naysayers hold us back, we wouldn’t be here today,” says Theresa. By refusing to compromise on her ideas and pushing the limits of what was possible, she paved the way for BAJA FORGED to become a trusted name in off-road vehicle customization.
Defying Stereotypes and Shattering Glass Ceilings
In a male-dominated industry, Theresa has never let gender define her success. “I don’t think about being a female in a male-dominated industry; I think about how I can be the best at what I do and how that translates into helping others find their best too,” she says. Her relentless pursuit of excellence has earned her the respect of her peers and inspired others to challenge traditional norms.
Theresa’s ability to break stereotypes and defy expectations has made her a leader and an example to aspiring designers and builders across the automotive world.
Recognized Excellence: A Career of Achievements
Theresa’s dedication to her craft has been recognized with numerous accolades, highlighting her influence and innovation in the automotive industry:
2024 – “Female Builder” One Moto Show
2024 – 2017 Vibrance Top Gun Painter – PPG Industries
2023 – “Hero Award” Sturgis Hall of Fame
2022 – SBN All Female Build Paint Lead – SEMA
2021 – “She is SEMA – Woman of the Year – SBN/SEMA
2021 – Ford Design award – SEMA Show
2020 – PPG Ad Campaign – PPG Industries
2019 – Ford Design award – SEMA Show
2018 – Ford Design award – SEMA Show
2018 – YEN Vanguard award winner – SEMA
2017 – Ford Design award – SEMA Show
2017 – International Motorcycle Show – Winner – Modified Class
2012 – SBN All Female Build Paint Lead – SEMA
Her custom vehicles have been featured in top shows and magazines, and she has built bespoke designs for high-profile clients like Jay Leno, Billy Gibbons of ZZ Top, and Tanner Foust of Top GearTM. These collaborations are a testament to Theresa’s ability to create vehicles that are as visually impressive as they are capable on rugged terrain.
Looking Forward: Continuing to Blaze New Trails
As BAJA FORGED continues to grow, Theresa’s vision remains focused on empowering others to forge their own paths through custom vehicle design. Her company is not only shaping the future of off-road vehicle builds but also inspiring individuals to embrace their authenticity and live life on their own terms.
Theresa Contreras and BAJA FORGED stand as shining examples of what can be accomplished when passion meets innovation. Through her groundbreaking designs and unwavering commitment, Theresa continues to lead the way in transforming vehicles—and lives.
Published by: Nelly Chavez
