Balushka: Sustainable Luxury in Resort Wear

US Business News Staff on March 18, 2024

By: Alva Ree

What is the brand identity of Balushka?

“Balushka is defined by its commitment to sustainable luxury in resort wear. The brand ethos revolves around eco-friendly practices, timeless elegance, and conscious fashion. With a focus on ethically sourced materials like linen, silk, and recycled cashmere, Balushka stands as a symbol of style with a conscience. The brand identity is further enriched by artisanal traditions, hand embroidery, and a dedication to ethical production, creating a community of like-minded individuals who appreciate the beauty of nature and sustainable fashion.”

What sets Balushka apart?

“Balushka distinguishes itself through its fusion of sophistication, fashion, and eco-consciousness. What sets us apart is the relentless commitment to sustainability, reflected not just in the materials but also in ethical production practices. The brand celebrates the art of hand embroidery, offering unique, high-quality pieces that tell a story of enduring beauty. Balushka is not just a fashion brand; it’s a community that values ethics, sustainability, and timeless style.”

How do you want women to feel when wearing your clothes?

“We want women to feel a harmonious blend of elegance and comfort when wearing Balushka. The pieces are crafted to enhance individual style, providing a sense of confidence and grace. Wearing Balushka should evoke a feeling of conscious luxury, where each piece is not just clothing but a statement of enduring grace. The natural fabrics and handcrafted details aim to create a connection with nature, fostering a sense of well-being and authenticity.”

What is the process behind launching a new collection?

“Launching a new collection at Balushka is a meticulous and collaborative journey that commences with the creative spark of ideation. Here, the team collectively shapes concepts, styles, and color palettes to craft a unique narrative. Supplier selection becomes a crucial step, ensuring that chosen materials align seamlessly with our unwavering commitment to sustainability. Designing is a collaborative effort that incorporates valuable customer feedback and desires, enriching the creative process. The launch process is purposeful, prioritizing styles that not only captivate aesthetically but also resonate with market demands, embodying a conscious approach to production. Balushka’s commitment to delivering timeless elegance and sustainable fashion is reflected in every meticulously crafted garment, setting a standard that goes beyond trends.”

Balushka: Sustainable Luxury in Resort Wear

Photo Courtesy: Balushka Resort Wear / @love.balushka

What’s next for the business?

“The future for Balushka involves expanding our offerings with new collections like Evening, Winter, Balushka Island, Balushka Junior, and Balushka Men. We aim to continue our commitment to sustainable practices and broaden our impact. Collaborations like Balushka x Greenspark showcase our dedication to environmental action, inspiring others to join us on the path to sustainability. The upcoming journey involves reaching a wider audience globally through our e-commerce platform and establishing strategic partnerships that align with our eco-conscious values.”

What does self-care mean to you?

“Self-care, to us, means embracing a holistic approach to well-being. It involves not only taking care of oneself physically but also nurturing the mind and soul. Balushka’s sustainable fashion aligns with the concept of self-care by offering pieces that prioritize comfort, confidence, and a sense of connection with nature. It’s about making conscious choices that contribute to personal well-being while respecting the environment.”

Where can people find out more?

“Visit our website or follow our Instagram.”

Published by: Khy Talara

Sarah (Olha) Akhtyrska: Overcoming Adversity and Achieving Success on 5th Avenue

US Business News Staff on March 18, 2024

By: Alva Ree

Alva Ree: Good afternoon, Sarah. Thank you for joining us today. Your journey from Donetsk to Manhattan’s 5th Avenue is genuinely inspiring. Can you tell us about the challenges you faced along the way?

Sarah (Olha) Akhtyrska: Thank you for having me. Yes, my journey has been marked by numerous challenges, particularly the onset of war in Donetsk at 2014, Ukraine. As a thriving entrepreneur, the conflict forced me to flee with my family to Kyiv, where I had to rebuild my life and business from scratch amidst the turmoil.

Alva Ree: That must have been incredibly difficult. How did you find the strength to persevere during such trying times?

Sarah (Olha) Akhtyrska: It was challenging, but my determination and resilience kept me going. Despite the chaos and uncertainty, I refused to succumb to despair. I focused on channeling my energy into rebuilding my beauty salon in Kyiv, providing a sanctuary of beauty and self-care amidst the conflict.

Alva Ree: Your resilience is genuinely remarkable. What led you to decide to move to the United States?

Sarah (Olha) Akhtyrska: As the conflict escalated in Kyiv, I realized that seeking refuge in the United States was the best option for my family’s safety and future. With courage and determination, we embarked on a new chapter in our lives, determined to turn adversity into opportunity. We had a challenging path – we fled because of the war and entered America using a humanitarian password through Mexico, but I’m glad that we were able to do it and we are together now.

Alva Ree: And now, you’ve achieved success on 5th Avenue with your beauty salon A-SKY. Can you tell us about your journey to establishing your business in Manhattan?

Photo Courtesy: A-SKY Studio/a_sky_studio

Sarah (Olha) Akhtyrska: Opening a salon on 5th Avenue was a dream come true for me. Alongside my husband, we wasted no time pursuing our passion for beauty and entrepreneurship. Despite our daunting challenges, we remained steadfast in our commitment to our roots and proudly showcased Ukrainian products in our salon.

Alva Ree: Your story is truly inspiring, Sarah. What message do you hope to convey to others facing similar challenges?

Sarah (Olha) Akhtyrska: Thank you. My message to others is simple: never give up on your dreams, no matter how difficult the journey may seem. With resilience, determination, and unwavering belief in yourself, anything is possible. I hope my story serves as a reminder that adversity can be overcome and success can be achieved, even in the face of the most significant challenges.

Alva Ree: Thank you for sharing your incredible journey with us, Sarah. Your resilience and determination are truly admirable.

Sarah (Olha) Akhtyrska: Thank you for having me. It’s been a pleasure to share my story.

Building on the remarkable story of Sarah (Olha) Akhtyrska, it’s essential to delve deeper into the transformative challenges and victories she encountered. After settling in the United States, Sarah faced the daunting task of navigating a new culture and business landscape vastly different from Ukraine. Her entrepreneurial spirit, honed from years of overcoming adversity, propelled her forward. Sarah immersed herself in understanding the nuances of the American beauty industry, leveraging her unique perspective and expertise to carve out a niche for her salon.

The establishment of A-SKY studio on 5th Avenue marked a significant milestone in Sarah’s journey. This achievement was not just about opening another beauty salon; it was a testament to her resilience and ability to adapt and thrive in unfamiliar territories. A-SKY quickly distinguished itself by offering a blend of traditional Ukrainian beauty treatments and modern aesthetics, attracting a diverse clientele fascinated by Sarah’s story and her commitment to excellence.

In reflecting on Sarah (Olha) Akhtyrska’s journey, it’s clear that her story is one of incredible transformation, driven by an unyielding spirit and a deep-seated belief in the possibility of a better future. Her success on 5th Avenue is not merely a personal triumph but a beacon of hope and inspiration for many facing seemingly insurmountable challenges. Sarah’s life underscores the power of resilience, determination, and the indomitable human spirit to overcome adversity and achieve greatness.

Published by: Nelly Chavez

Web Hosting Since 1996: Unveiling the Realities of Long-Distance Moving Costs

US Business News Staff on March 18, 2024

Since the early days of the internet, web hosting has played a pivotal role in shaping the online landscape. Established in 1996, XYZ Hosting has emerged as a pioneer in the industry, consistently providing reliable services to businesses and individuals worldwide. As the digital realm continues to evolve, so does the need for excellent web hosting. This article delves into the journey of XYZ Hosting and explores the actual costs associated with long-distance moves in the ever-changing world of online presence. Click here to learn more.

XYZ Hosting’s Legacy

In 1996, when the internet was in its infancy, XYZ Hosting set out to revolutionize the web hosting industry. With a commitment to excellence and cutting-edge technology, the company quickly gained a reputation for delivering unparalleled services. Over the years, XYZ Hosting has adapted to the dynamic nature of the internet, constantly upgrading its infrastructure and staying ahead of the curve to meet the evolving needs of its diverse clientele.

Reliability and Uptime

One key factor contributing to XYZ Hosting’s success is its unwavering commitment to reliability and uptime. Businesses rely on web hosting providers to ensure their websites are accessible around the clock. XYZ Hosting has consistently maintained a remarkable uptime record, minimizing downtime and ensuring that clients’ online presence remains robust and accessible, securing its position as a leader in the industry.

The True Cost of Moving Long Distance

While XYZ Hosting has excelled in providing reliable services, the cost of moving long distances in the web hosting world extends beyond the monetary aspect. When a business decides to migrate its website to a new hosting provider, there are several factors to consider.

Downtime and Loss of Productivity: Moving long distances often involves a period of downtime during the migration process. This downtime can have a significant impact on a business’s productivity and revenue generation, especially if the website serves as a primary platform for sales and customer interaction. XYZ Hosting mitigates this risk by offering seamless migration services, minimizing downtime and ensuring a smooth transition for clients.

SEO Implications: Long-distance moves can affect a website’s search engine ranking. Search engines value stability and consistency, and a sudden change in hosting providers can lead to a temporary decline in search engine rankings. XYZ Hosting addresses this concern by employing recommended practices during migrations, ensuring minimal website SEO performance disruption.

Data Security and Integrity: During a long-distance move, data security and integrity become paramount. XYZ Hosting employs state-of-the-art security measures to safeguard clients’ data throughout the migration process, prioritizing the confidentiality and integrity of sensitive information.

Customer Support and Transition Assistance: The actual cost of moving long distance also includes the level of support provided by the hosting provider. XYZ Hosting distinguishes itself by offering dedicated customer support and transition assistance to guide clients through the migration process. This personalized approach minimizes the challenges associated with the move, ensuring a positive client experience. Click here to learn more.

Conclusion

In the ever-evolving landscape of web hosting, XYZ Hosting stands out as a trailblazer, consistently providing reliable services since 1996. While the true cost of moving long distance involves various factors, XYZ Hosting addresses these challenges with a commitment to reliability, security, and customer satisfaction. As businesses navigate the digital realm, having a reliable web hosting partner like XYZ Hosting becomes essential for a seamless and successful online presence.

Published by: Martin De Juan

Embrace Continuous Learning to Tackle Chronic Labor Shortages and Retention Challenges Says Interplay Learning’s Doug Donovan

US Business News Staff on March 18, 2024

Companies today are facing unprecedented challenges in filling open jobs. According to the U.S. Chamber of Commerce, there are 9.5 million job openings in the U.S., but only 6.5 million unemployed workers.Industry expert Doug Donovan from Austin-based Interplay Learning knows this all too well. In our engaging exchange, he shared insights on how continuous learning can be a game-changer for industries grappling with chronic skilled labor shortages and employee retention crises.

The lack of skilled labor and high turnover rates cost billions globally and necessitate a radical shift in management practices and workforce training. Existing training tactics seem to be stumbling in today’s digital era. But as Doug puts it, “Training that incorporates technology like simulations, virtual reality and artificial intelligence (AI) can help companies–especially those in skilled trades–plug the talent drain, ramp new employees faster, and continuously enhance the skills of their existing workforce.” Herein lies the cornerstone of Interplay Learning’s innovative approach to reshaping the future of skilled trades training.

Interplay Learning has earned accolades such as AHR’s 2023 Innovation Award, and made it onto Forbes’ 2023 America’s Best Startup Employers list, bolstering their standing as a leader in immersive skilled trades training. They’re pioneering a shift with their acclaimed training platform, emphasizing that it’s crucial to, “provide employees with the resources they need to succeed and remain happy in their jobs. A continuous learning culture prepares new workers to ramp quickly, helps existing employees upskill and offers opportunities for career advancement.”

Interplay’s platform is goes beyond traditional training methods that fail to resonate with a digitally native workforce. Instead, Interplay Learning is harnessing the potential of 3D simulations, to redefine training. This personalized and immersive training experience makes learning fun and facilitates rapid upskilling, enabling new technicians to be job-ready in a matter of weeks, not years.

Doug elaborates, training isn’t just about filling jobs quickly. It’s about fostering a culture where all employees are given the tools to continuously improve and advance in their careers, which in turn can enhance job satisfaction and retention.

“More effective training lies in personalized learning paths and assessments that help identify knowledge or skill gaps,” Doug asserts. This ensures that learning isn’t a one-size-fits-all affair. Employees embark on a customized online learning experience, equipped to develop at their own pace and according to their unique learning needs.

Interplay Learning’s training platform offers a robust suite of expert-led videos, hands-on 3D simulations, learning paths, and skills assessments that provide immediate ramping and continuous educational growth. It gives companies the tools they need to assess their teams’ skills and provides valuable analytics and insights into training progress across the company.

Leaders looking to remedy labor shortages and high turnover rates should heed the advice of industry pioneers like Doug Donovan and Interplay Learning. Companies, especially those set on thriving in the highly competitive skilled trades arena, must lean into modern training approaches that resonate with today’s tech-savvy generations and cater to the shifting landscape of work and learning.

For those eager to learn more about Interplay Learning’s pathbreaking strategies and solutions in the skilled trades domain, a quick click on their website, might just be the start of an educational revolution for your organization.

Published by: Nelly Chavez

Maximizing Your 2024 Investment Portfolio: CEO Avery Carl Shares The Advantage of Short-Term Rentals

US Business News Staff on March 18, 2024

By: Victoria Kennedy

Avery Carl, CEO and Founder of The Short Term Shop, has committed her career to mastering the intricacies of the real estate market, with a particular focus on short-term rental properties. She is an advocate for these properties as a prime investment choice in 2024, drawing on her rich experience in the field.

Carl notes a significant shift in travel and living patterns, primarily driven by the increase in remote work and the demand for genuine, local experiences. This shift has notably altered accommodation preferences, making short-term rental properties a highly flexible and profitable investment avenue.

Here, she discussed the prime reasons why short term rentals are a smart investment in 2024 and beyond.

Maximizing Your 2024 Investment Portfolio: CEO Avery Carl Shares The Advantage of Short-Term Rentals

Photo Courtesy: Avery Carl

Profitability

Short-term rentals are known for their higher nightly rates compared to long-term leases, presenting investors with the opportunity for increased earnings, despite occupancy fluctuations.

“The model allows for dynamic pricing adjustments based on demand, seasons, and events, optimizing revenue potential,” Carl said.

Diversification

Short-term rentals add a valuable diversification element to investment portfolios. As tangible assets, they offer a buffer against inflation and market instability, qualities increasingly pertinent in today’s unpredictable economic environment.

Flexibility

These properties also provide unmatched flexibility. Owners can reserve time for personal use, a benefit not typically available with long-term rental properties. Furthermore, investors can choose their involvement level in management, whether hands-on or through a property management company, retaining control over their investment.

Addressing concerns about the effort involved in managing a rental property, Carl emphasized The Short Term Shop’s commitment to simplifying this process.

“We not only assist in property sales, but also educate new owners on managing their properties remotely. This approach allows for effective property management from anywhere in the world, right from a smartphone!” Carl said.

Growing Exponentially

The short-term rental market is experiencing robust growth. The post-pandemic resurgence in travel has spiked demand for unique, personalized lodging options, aligning well with the concept of short-term rentals, which often provide more authentic stays than traditional hotels.

Community Impact

“Short-term rentals also play a significant role in supporting local economies by boosting tourism and aiding local businesses,” Carl said.

Investors in this sector contribute not just to their financial success but also to the economic health and vibrancy of the communities where their properties are located.

The Short Term Shop has fostered a community where owners can engage with seasoned short-term rental professionals. Carl is actively involved in this community, ensuring the success of its members. Interested individuals can join the group here and learn more about short-term rentals on their YouTube channel.

Avery Carl’s own success story with over 200 properties underscores the compelling nature of investing in short-term rentals. Their profitability, diversification, flexibility, growth potential, and community benefits render them an outstanding investment choice in the current real estate climate. Carl, having witnessed the transformative power of this strategy in her own life, encourages prospective investors to explore the potential of short-term rentals.

About Avery Carl

Avery Carl, Founder of The Short Term Shop brokered by EXP, was named one of Newsweek’s Top 500 agents in 2020, Wall Street Journal’s Top 100 in 2021, Top 50 in 2022, and Top 10 in 2023, as well as the New York Times Top 100 in 2022. She and her team focus exclusively on vacation rental and short-term rental clients, having closed well over $2.5B in sales. To join over 5,000 happy Short Term Shop investors, please visit https://theshorttermshop.com/

Published By: Aize Perez