By: Alva Ree
What is the brand identity of Balushka?
“Balushka is defined by its commitment to sustainable luxury in resort wear. The brand ethos revolves around eco-friendly practices, timeless elegance, and conscious fashion. With a focus on ethically sourced materials like linen, silk, and recycled cashmere, Balushka stands as a symbol of style with a conscience. The brand identity is further enriched by artisanal traditions, hand embroidery, and a dedication to ethical production, creating a community of like-minded individuals who appreciate the beauty of nature and sustainable fashion.”
What sets Balushka apart?
“Balushka distinguishes itself through its fusion of sophistication, fashion, and eco-consciousness. What sets us apart is the relentless commitment to sustainability, reflected not just in the materials but also in ethical production practices. The brand celebrates the art of hand embroidery, offering unique, high-quality pieces that tell a story of enduring beauty. Balushka is not just a fashion brand; it’s a community that values ethics, sustainability, and timeless style.”
How do you want women to feel when wearing your clothes?
“We want women to feel a harmonious blend of elegance and comfort when wearing Balushka. The pieces are crafted to enhance individual style, providing a sense of confidence and grace. Wearing Balushka should evoke a feeling of conscious luxury, where each piece is not just clothing but a statement of enduring grace. The natural fabrics and handcrafted details aim to create a connection with nature, fostering a sense of well-being and authenticity.”
What is the process behind launching a new collection?
“Launching a new collection at Balushka is a meticulous and collaborative journey that commences with the creative spark of ideation. Here, the team collectively shapes concepts, styles, and color palettes to craft a unique narrative. Supplier selection becomes a crucial step, ensuring that chosen materials align seamlessly with our unwavering commitment to sustainability. Designing is a collaborative effort that incorporates valuable customer feedback and desires, enriching the creative process. The launch process is purposeful, prioritizing styles that not only captivate aesthetically but also resonate with market demands, embodying a conscious approach to production. Balushka’s commitment to delivering timeless elegance and sustainable fashion is reflected in every meticulously crafted garment, setting a standard that goes beyond trends.”
Photo Courtesy: Balushka Resort Wear / @love.balushka
What’s next for the business?
“The future for Balushka involves expanding our offerings with new collections like Evening, Winter, Balushka Island, Balushka Junior, and Balushka Men. We aim to continue our commitment to sustainable practices and broaden our impact. Collaborations like Balushka x Greenspark showcase our dedication to environmental action, inspiring others to join us on the path to sustainability. The upcoming journey involves reaching a wider audience globally through our e-commerce platform and establishing strategic partnerships that align with our eco-conscious values.”
What does self-care mean to you?
“Self-care, to us, means embracing a holistic approach to well-being. It involves not only taking care of oneself physically but also nurturing the mind and soul. Balushka’s sustainable fashion aligns with the concept of self-care by offering pieces that prioritize comfort, confidence, and a sense of connection with nature. It’s about making conscious choices that contribute to personal well-being while respecting the environment.”
Where can people find out more?
“Visit our website or follow our Instagram.”
Published by: Khy Talara
