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Digital Brand Strategy That Gives Back

US Business News Staff US Business News Staff on July 19, 2024

By: Nic Abelian

Rostin Ventures, a leading digital marketing firm headquartered in Dallas, Texas, is pioneering the integration of social good into digital brand development. Founded in 2001 by Julia Ross, the company has built a reputation for creating strategic digital brand campaigns that not only elevate their clients’ presence but also contribute significantly to local and national outreach programs.

Julia Ross, Chief Marketing Officer of Rostin Ventures, emphasizes the importance of social responsibility in today’s marketing landscape. “Our clients run in diverse industry sectors, but they all have one thing in common: they have a desire to give back for the social good. Rostin Ventures clients are active outreach program contributors. Their contributions to local and national efforts make a difference,” she states.

Photo Courtesy: Julia Ross

Rostin Ventures stands out in the competitive digital marketing industry by embedding a just cause into their campaigns. Each project begins with the recognition that marketing decisions can nurture brands, executives, employees, vendors, clients, and the networks they touch. This holistic approach ensures that the energy extended in their campaigns transcends immediate business goals and contributes to the greater good.

The company’s Social Media Outreach initiative leverages social networks and communities to build interest and involvement in various causes. This platform provides a purpose beyond the natural lifecycle of a marketing campaign, allowing clients to see tangible impacts from their contributions to social initiatives.

“Our clients are equipped with the incredible power to influence, to foster change, and to cultivate positivity that can ripple out in unimaginable ways,” says Ross. This philosophy aligns with the firm’s belief in the potent power of a timely pause and considered reflection, steering their efforts towards outcomes that resonate with their deeper values and the universal good.

Rostin Ventures’ clients are recognized for their active participation in outreach programs. These clients, from various industry sectors, support local and national causes, making a tangible difference in their communities. Information about Rostin Ventures’ company affiliations and client promotions in social media can be found on their dedicated press page at RostinVentures.Newswire.com.

Photo Courtesy: Julia Ross

Julia Ross elaborates on the company’s ethos, stating, “Life has a rhythm, a heartbeat that is synchronized with the natural phenomena of sunrise and sunset. It’s a humbling realization, recognizing that we are just a speck in this vast universe, yet equipped with the incredible power to influence, to foster change, and to cultivate positivity that can ripple out in unimaginable ways.”

By aligning their marketing strategies with a higher cause, Rostin Ventures has created a unique position in the digital marketing industry. Their commitment to social responsibility and community involvement sets them apart, showcasing the profound impact that businesses can have when they integrate social good into their core strategies.

Rostin Ventures’ approach not only enhances brand visibility but also helps in building stronger connections with audiences who value corporate social responsibility. This dual focus on marketing excellence and social impact drives the company’s success and reinforces its role as a leader in the industry.

The firm’s campaigns are meticulously designed to ensure that each client’s marketing objectives are met while also contributing to broader social goals. This balance of strategic marketing and altruism has garnered Rostin Ventures a loyal clientele committed to making a difference.

For more information about Rostin Ventures and their initiatives, visit their website at Https://RostinVentures.com and learn about their giving back programs at https://rostinventures.com/giving-back.

Rostin Ventures continues to inspire and lead by example, demonstrating that digital marketing can be a powerful force for positive change, fostering a sense of community and responsibility among businesses and their audiences. Their innovative approach sets a precedent for how marketing firms can contribute to social good while achieving business success, proving that the two goals are not mutually exclusive but can be harmoniously integrated for the benefit of all stakeholders involved.

Published by: Nelly Chavez

The Empathy Firm Reveals Strategies for Improving Cold Outreach Using Online Media Features

US Business News Staff US Business News Staff on July 19, 2024

By: Avery Carter

Ever wondered why some cold outreach emails or social media messages get responses while others are ignored? 

The Empathy Firm, headed by Grant Lira and Gavin Lira, has uncovered the secret to making your cold outreach efforts more effective. Through market tests, reviews, and trial-and-error, they’ve learned how businesses can significantly increase their response rates and conversions by strategically leveraging online media features. 

The Importance of Credibility in Cold Outreach

Cold outreach, whether via email or social media, can be a hit-or-miss game. The Empathy Firm stresses that credibility is the linchpin of successful cold outreach. People are naturally skeptical of unsolicited messages, so establishing trust from the get-go is crucial.

The Google Invitation

One simple yet powerful tactic recommended by The Empathy Firm is to invite recipients to Google your company. This technique adds a layer of transparency and builds trust. An effective way to do this is by adding a line at the end of your outreach message, such as:

“For press: ‘But I know we just met, so if you want to do some more research on us or what I’m saying, feel free to Google us, or if it’s easier, here is a press article we were recently featured in that talks about our system.”

By inviting recipients to verify your claims through a quick Google search — or by providing a link to a credible press article yourself — you offer them a low-effort way to validate your legitimacy.

Leveraging Podcasts

Podcasts are another excellent medium to bolster your outreach. Including references to podcast features can provide a comprehensive overview of your business and its offerings. For instance:

“But I know we just met, so if you want to do some more research on us or what I’m saying, feel free to Google us, or if it’s easier, here is a ranked podcast that we were recently on. It does a good job giving an overview of our system and how it works.”

Highlighting podcasts, especially those that are well-regarded, helps in painting a fuller picture of your business and adds a human element through the spoken word.

Customizing Outreach for Different Platforms

Different platforms require different approaches. Here, The Empathy Firm provides tailored strategies for each: 

LinkedIn

For LinkedIn, your profile should act as a showcase of your credibility. Include mentions of big publications and podcasts in your bio. Adding direct links to these features can be particularly effective, allowing prospects to verify your claims with a single click.

Email

In email outreach, subtlety is key. Including mentions of features in prestigious publications like Forbes in your signature can be impactful. However, avoid embedding direct links in your email signature as this can negatively affect email deliverability.

Social Media

For platforms like Instagram, include links to your features in your bio. On Facebook, use your cover photo to display images of these features. Visual cues can be incredibly persuasive and immediately capture attention.

Continuous Adaptation

The Empathy Firm also advises businesses to continually adapt and update their outreach strategies. Keep track of where your company is being mentioned and featured, and make sure to highlight these in your outreach efforts. This ongoing process not only keeps your content fresh but also demonstrates continuous relevance and success.

Final Thoughts

Incorporating these strategies into your cold outreach efforts can transform your response rates and conversions. The Empathy Firm, with the expertise of Grant Lira and Gavin Lira, offers these insights to help businesses navigate the complexities of cold outreach in the digital age. 

By leveraging online media features effectively, you can enhance your credibility, build trust, and ultimately achieve greater success in your outreach campaigns.

 

Published by: Khy Talara