By: Avery Carter
Ever wondered why some cold outreach emails or social media messages get responses while others are ignored?
The Empathy Firm, headed by Grant Lira and Gavin Lira, has uncovered the secret to making your cold outreach efforts more effective. Through market tests, reviews, and trial-and-error, they’ve learned how businesses can significantly increase their response rates and conversions by strategically leveraging online media features.
The Importance of Credibility in Cold Outreach
Cold outreach, whether via email or social media, can be a hit-or-miss game. The Empathy Firm stresses that credibility is the linchpin of successful cold outreach. People are naturally skeptical of unsolicited messages, so establishing trust from the get-go is crucial.
The Google Invitation
One simple yet powerful tactic recommended by The Empathy Firm is to invite recipients to Google your company. This technique adds a layer of transparency and builds trust. An effective way to do this is by adding a line at the end of your outreach message, such as:
“For press: ‘But I know we just met, so if you want to do some more research on us or what I’m saying, feel free to Google us, or if it’s easier, here is a press article we were recently featured in that talks about our system.”
By inviting recipients to verify your claims through a quick Google search — or by providing a link to a credible press article yourself — you offer them a low-effort way to validate your legitimacy.
Leveraging Podcasts
Podcasts are another excellent medium to bolster your outreach. Including references to podcast features can provide a comprehensive overview of your business and its offerings. For instance:
“But I know we just met, so if you want to do some more research on us or what I’m saying, feel free to Google us, or if it’s easier, here is a ranked podcast that we were recently on. It does a good job giving an overview of our system and how it works.”
Highlighting podcasts, especially those that are well-regarded, helps in painting a fuller picture of your business and adds a human element through the spoken word.
Customizing Outreach for Different Platforms
Different platforms require different approaches. Here, The Empathy Firm provides tailored strategies for each:
For LinkedIn, your profile should act as a showcase of your credibility. Include mentions of big publications and podcasts in your bio. Adding direct links to these features can be particularly effective, allowing prospects to verify your claims with a single click.
In email outreach, subtlety is key. Including mentions of features in prestigious publications like Forbes in your signature can be impactful. However, avoid embedding direct links in your email signature as this can negatively affect email deliverability.
Social Media
For platforms like Instagram, include links to your features in your bio. On Facebook, use your cover photo to display images of these features. Visual cues can be incredibly persuasive and immediately capture attention.
Continuous Adaptation
The Empathy Firm also advises businesses to continually adapt and update their outreach strategies. Keep track of where your company is being mentioned and featured, and make sure to highlight these in your outreach efforts. This ongoing process not only keeps your content fresh but also demonstrates continuous relevance and success.
Final Thoughts
Incorporating these strategies into your cold outreach efforts can transform your response rates and conversions. The Empathy Firm, with the expertise of Grant Lira and Gavin Lira, offers these insights to help businesses navigate the complexities of cold outreach in the digital age.
By leveraging online media features effectively, you can enhance your credibility, build trust, and ultimately achieve greater success in your outreach campaigns.
Published by: Khy Talara
