In the dynamic tapestry of the modern fashion industry, one brand stands out, not just for its luxe designs, but for its profound ethos and innovative spirit. Able Made is no ordinary clothing label; it’s a burgeoning beacon of social consciousness, an emblem of stylish sustainability, and an inspiration drawn from the vigor of soccer—a trifecta that’s redefining the realms of luxury fashion. Able Made’s commitment to sustainable fashion goes beyond just creating eco-friendly products; they actively engage in social initiatives, making them a true pioneer in the industry. Their fusion of style, sustainability, and social responsibility sets a remarkable example for other fashion brands to follow, reshaping the future of luxury fashion for the better.
With an astonishing 170% revenue spike post its April 2022 relaunch, Able Made’s narrative is one of audacity and authenticity. “Part of this success,” elucidates Suzanne Mckenzie, the visionary founder and CEO, “is because as we’ve grown, our mission hasn’t changed. We’re always supporting responsible manufacturing while raising thousands of dollars for city-youth health and other powerful nonprofit initiatives aimed to build our communities.” It’s clear that Able Made is not merely a brand; it’s a movement.
This fashion pioneer has tactfully eschewed the conventional paid marketing model, instead opting to outfit its growth in organic reach—a bold strategy that has paid off in spades. The resonance of Able Made’s mission with consumers is palpable. It taps into a deep desire for fashion that speaks to more than just aesthetics; it’s fashion that embodies a commitment to the welfare of people and the health of our planet.
Able Made transcends the traditional boundaries of sportswear, creating “off-pitch” collections that are at home in high-end fashion spaces as they are in the dynamic world of sports. This has caught the eye of a wide demographic, encompassing premier athletes, fashion aficionados, and sustainability advocates alike.
Photo Credited to Jane Owen PR
Yet, the heart of Able Made beats to a story of personal loss and legacy—their late Ucal Mckenzie’s passion for soccer fuels their philanthropic engine. From funding health camps and clinics to equipping public fields with life-saving AEDs, the brand’s social footprint is as tangible as the quality of their garments. Each piece of clothing is a tribute, a blend of love, loss, and the indomitable spirit of giving back.
The brand’s ethos of responsible manufacturing taps into the $30 billion intersection where soccer, style, and sustainability meet, an increasingly lucrative market that investor Sara Toussaint of Underdog Ventures recognizes: “Able Made stands out because it connects many personal interests… And as an investor, I know two things: one, soccer will continue to boom in the U.S., especially with the upcoming World Cups; and two, consumers will spend more on businesses with social purpose.”
As the fashion world grapples with the challenge of embracing sustainability without sacrificing style, Able Made is already several strides ahead, stitching together a future where luxury is synonymous with ethical consciousness and social responsibility. Their trajectory is not just impressive, it’s an inspiration—a blueprint for what the future of fashion should aspire to be. With a multi-million dollar target set for 2024, Able Made isn’t just dressing for success; it’s fashioning a revolution.
Photo Credited to Jane Owen PR
Able Made’s vision of merging luxury with ethical consciousness and social responsibility is setting a powerful precedent in the fashion industry, demonstrating that sustainability is not a compromise but an enhancement of style. Their journey towards a multi-million dollar target in 2024 showcases the growing demand for responsible fashion and a shift in consumer preferences towards brands with a purpose. In their revolution, Able Made proves that dressing for success can also mean dressing with a positive impact on the planet and society.
