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Revolutionizing Real Estate Marketing The Power of Webinars and Automation with RECODemand

RECODemand is quietly transforming the way real estate agents and mortgage professionals generate leads, replacing outdated cold calls and overpriced lead lists with an automated, education-first approach built around one powerful tool: the webinar.

In today’s digital-first landscape, most real estate marketing strategies still rely on volume over value. You can knock on doors, chase cold leads, or buy online traffic, but more often than not, it’s all just noise. That’s where RECODemand steps in. As North America’s first integrated marketing company for real estate and mortgage professionals, RECODemand helps its clients create webinar funnels that not only drive warm, qualified leads, but elevate their brand authority in the process.

The result? More consistent appointments, clients who are generally ready to engage, and a sales cycle that can move along even during your downtime.

From One-On-One Hustle to One-To-Many Growth

The premise behind RECODemand is simple but effective: replace cold prospecting with a system that attracts only serious clients, those who are willing to invest their time to learn, understand, and take action.

The company offers a full-service implementation model: 1-on-1 private coaching with a dedicated funnel expert; Plug-and-play Facebook ad templates to target local prospects; Done-for-you drip campaigns and email automations; Custom-designed webinar slide decks and scripts.

The approach has been effective for many clients, with some seeing notable improvements within the first 30–60 days.

“The last [pre-recorded webinar] ran yesterday. I had 80 people sign up, half of them attended, and I got 10 appointments – all on autopilot,” says James B from New York. 

Why Webinars Work in Real Estate 

Since 2020, the way people buy and sell homes has changed dramatically. Virtual showings, remote closings, and digital consultations are now the norm. But one thing hasn’t changed: the need for trust.

“People crave authenticity,” a RECODemand member shares. “They want to work with someone they believe in. Webinars give you a chance to show up, teach, and connect, at scale. It’s like hosting an open house for your expertise.”

In this model, agents and lenders become more than salespeople. They become local authorities, even micro-celebrities in their markets.

“Picture dozens or even hundreds of people tuning in to hear you speak. By the time someone books a meeting or answers your call, they’re excited because, in their eyes, they’re talking to a celebrity,” the company explains.

Built for Agents and Lenders Who Want More Than “Just Enough”

RECODemand’s clients typically share one thing in common: they’re skilled at what they do, but tired of chasing leads that go nowhere. Whether it’s a solo real estate agent or a boutique mortgage team, most come in with pain points like: Lack of time for consistent prospecting; Frustration with low-quality or “window shopper” leads; Burnout from outdated tactics that no longer work; Tech overwhelm or uncertainty around automation.

What they gain through RECODemand is more than just a funnel. It’s a roadmap to predictability, positioning, and purpose.

Every client is paired with a dedicated webinar coach who helps them build and launch their system from start to finish, managing tech, strategy, scripting, and mindset.

The outcome isn’t just a functional marketing funnel. It’s a brand transformation. Agents go from wondering if they’ll hit six or seven figures, to planning when.

Positioned for Where the Industry Is Headed

With the rise of AI tools, digital buying habits, and remote-first transactions, the real estate and lending industries are evolving fast. But while tech is accelerating, trust remains the deciding factor in every deal.

That’s why RECODemand’s approach hits the mark. It combines the scalability of automation with the authenticity of live engagement, creating a growth engine that runs 24/7, but still feels deeply personal.

And as the demand for digital-first professionals grows, RECODemand is leading the way in helping agents and lenders future-proof their business, without losing the human touch.

Connect with RECO Demand

For agents and mortgage professionals who are ready to stop cold-calling and start scaling, RECODemand offers more than a marketing solution, it offers a movement.

Learn more about their approach and join their growing community:
Follow RECODemand on LinkedIn
Connect on Facebook
Explore insights on Medium

Disclaimer: The information presented in this article is intended for general informational purposes only and does not constitute professional, financial, or marketing advice. While the article highlights RECODemand’s services and their effectiveness in real estate marketing, results may vary based on individual circumstances. Readers are encouraged to consult with professionals before making business or investment decisions. The author and publisher make no guarantees regarding the success or outcomes of using the services mentioned.

Turning Books Into Business Empires with Elite Online Publishing

By: Clara Bennett

Jenn Foster and Melanie Johnson met at a marketing conference back in 2015. They were both speakers who believed in the power of personal branding. After a great conversation, they decided to host a book-writing retreat together. The idea was simple: bring people together in a beautiful place and help them write books that would grow their businesses.

That retreat was a hit, and it sparked something even bigger. Jenn and Melanie saw just how many smart, successful people were sitting on amazing ideas, but didn’t know how to turn them into powerful books. That’s when they created Elite Online Publishing, a company that helps people become bestselling authors and stand out as experts in their industries.

Why Write a Book?

Imagine you’re really great at helping people, maybe you give great advice, lead a team, or run your own business. But when people search for you online, they find others who seem more “official.” Why? Because those people wrote books.

Jenn and Melanie show you how to fix that.

“Writing a book makes people trust you,” Melanie says. “It shows you’re serious. It opens doors.”

Your book becomes your authority tool. It’s proof that you know your stuff. And with Elite’s help, you don’t just write any book, you become a #1 bestselling author. Their clients use their books to secure major clients, charge higher prices, appear on podcasts, and even speak on stage at prominent events.

It’s Not About Selling Books, It’s About Selling YOU!

Most people think books are for selling in stores. But Jenn and Melanie teach something smarter: your book isn’t just something to read, it’s a tool to grow your business.

“Your book is your 24/7 sales machine,” Jenn says. “Even when you’re not working, your book is out there building trust.”

Elite handles the entire process for you. You don’t need to be a writer. You don’t need to know how to publish or market. Their team does it all, from ghostwriting and editing to book cover design and media outreach. They even set you up with podcast interviews, blog content, and press features.

It’s a white-glove, done-for-you service that helps you focus on what matters: using your book to grow your authority and get results.

How They Use AI to Help You Even More

Jenn and Melanie didn’t stop with books. They saw how fast the world was changing, and they brought artificial intelligence (AI) into their system to help authors go even further, faster.

Their newest program, the AI Authority Engine, helps you take your book and turn it into content for months or even years. With the help of smart AI tools, they turn your chapters into:

  • Weekly blog posts and emails
  • Eye-catching social media clips
  • Podcast episode ideas and scripts
  • Full client attraction systems

But they don’t just plug in a machine and hit “go.” First, they spend time with you, getting to know your voice, your ideas, and what makes your message different. Then, they use AI to multiply that message across every platform. “AI is like a megaphone,” Melanie says. “But we make sure it’s still your voice coming through.”

 

This blend of human storytelling and smart technology gives Elite clients an edge that traditional publishers and DIY methods can’t match.

Real People, Real Results

Clark East was in debt—he had only $200 to his name. But he believed in his story and wrote his book with Elite’s help. Today, he’s a top-selling author whose book Life is a Series of Unexpected Interruptions hit #1 in international categories and top 21 “hot new release” spots on Amazon.

Because of that book, Clark turned $200 into around $70 million in real estate development deals. He also became a media favorite, landing radio, TV, and podcast appearances that boosted his authority and opened doors he never dreamed possible.

Clark’s journey shows what happens when you pair true expertise, a compelling story, and the right system:

  • He rose from nearly nothing to millionaire status—making $70 million in development deals.
  • He became a #1 bestselling author across multiple international categories.
  • He’s now a trusted media voice, sharing his story on a national stage.
    “Elite didn’t just help me write a book,” Clark says. “They helped me build my comeback and my brand.”

What’s Next?

Jenn and Melanie aren’t slowing down. They’re training business owners on how to use books, podcasts, and AI to build entire authority platforms.

“If you want to leave a mark, you need more than a logo or a website,” Jenn says. “You need a message. A book is the first step. We’ll help you take the rest.”

Want to grow your brand and get more clients with a bestselling book? Visit Elite Online Publishing and book a call with Jenn or Melanie today. Your story deserves to be told, and we’ll help the world hear it.

 

Disclaimer: The information provided in this article is for general informational purposes only and does not constitute professional advice. Results mentioned may vary depending on individual circumstances. Readers interested in writing a book or using publishing services are encouraged to conduct their own research and consult with a professional to ensure the best course of action for their specific needs.

Positive Space Media Launches Creators Cohort

By: Sara Thorpe

Positive Space Media, a mission-driven media company known for fusing storytelling with community empowerment, has officially launched its newest initiative: The Positive Space Academy Creators Cohort. This nonprofit program is designed to equip teenagers from underserved communities with hands-on media training, mentorship, and career opportunities in the rapidly-evolving media landscape.

Founded in 2017, Positive Space Media has built a footprint in film, advertising, emerging technology, and education. With operations in Chicago, Birmingham, Indianapolis, New York, and Las Vegas, the company has consistently prioritized impact alongside innovation—investing in content and platforms that empower individuals and communities.

The Creators Cohort represents an expansion in alignment with that mission.

A Bold Commitment to Youth and Economic Development

Through this new program, Positive Space Media is addressing a critical gap in access for aspiring creatives aged 16–21, particularly those from underserved communities. Cohort members will receive comprehensive media production training—including cinematography, editing, lighting, journalism, and entrepreneurship—all guided by seasoned professionals in the field.

But the program goes far beyond technical skills. “This isn’t just about teaching teens how to hold a camera,” says Chief Creative Officer Chaim Nazeer. “It’s about giving them the confidence, mentorship, and economic support to see media as a viable career path.”

More Than a Program—A Pipeline

Structured as an economic development initiative, the Creators Cohort will connect students to real-world productions, client-facing projects, and paid internship opportunities. The program also plans to include the Business Impact Fund, which will award micro-grants to small businesses spotlighted in student documentaries. These grants can be allocated for marketing or reinvested into local philanthropic causes—creating a ripple effect of economic impact at the grassroots level.

Each cohort member will work alongside professionals in various fields, allowing them to create content that is both reflective of their communities and indicative of the diverse range of skills needed in today’s media ecosystem. From local news coverage to feature-length documentaries, participants will have the chance to shape the narratives that matter most to them. This approach not only enhances their portfolios but also provides valuable insight into the complexities of the media production process, empowering them to take on leadership roles in the future.

First Cohorts Plan For Launch in Chicago and Birmingham

The inaugural cohorts are launching in Chicago, Illinois and Birmingham, Alabama this year, with Positive Space Media planning expansion to additional communities in the near future. The Positive Space Academy Creators Cohort will run after school and throughout the summer, culminating in professional-grade productions that highlight real stories and local voices.

Positive Space Media’s expansion of this initiative, with plans to grow into additional cities, signifies the company’s ongoing commitment to transforming the media landscape. The program ensures that talent from underrepresented communities will have a direct line to the career opportunities and financial backing needed to thrive in the media industry. The company’s broader vision for the future includes scaling the program to reach even more cities, further contributing to a growing national platform of creative and economic empowerment.

A Platform for National Impact

Positive Space Media has long operated with the belief that media is a tool for real change. With the launch of the Creators Cohort, the company is building a national platform that nurtures talent, uplifts small businesses, and fosters economic opportunity—one story at a time.

Bridging Social Capital to Expand Market Networks

Bridging social capital refers to the connections formed between individuals or groups who differ in key ways—professionally, socially, or demographically. Unlike bonding social capital, which involves tight-knit relationships among similar individuals, bridging ties cross gaps between distinct communities. These weak but broad connections are essential in expanding market networks because they offer access to new ideas, diverse resources, and previously unreachable opportunities.

In market environments that rely on constant adaptation and fresh input, bridging connections help reduce redundancy in information and broaden strategic perspectives. For businesses, these ties can connect suppliers in one region with distributors in another, or link entrepreneurs to investor pools outside their local ecosystem. The benefits aren’t just theoretical. Market participants with access to bridging social capital are often better positioned to detect shifts in demand, spot untapped customer bases, and make informed strategic decisions.

Read also: How Curry Russell’s Faith Drives Network Marketing Success

How Does Bridging Social Capital Expand Market Networks?

Bridging Social Capital to Expand Market Networks

Photo Credit: Unsplash.com

Market networks grow through access to information, collaboration opportunities, and new channels of exchange. Bridging social capital supports all three. When ties extend beyond close-knit circles, the flow of information becomes less redundant. Individuals gain exposure to novel approaches, different market norms, and broader consumer preferences. That exposure can translate into strategic advantages in negotiation, product development, and outreach.

An import-export agent, for instance, might benefit from bridging ties with logistics professionals in multiple countries. These relationships, while not deeply personal, provide essential insight into trade regulations, customs procedures, and pricing trends in different markets. The same dynamic applies to a software company exploring opportunities in unrelated industries, where weak ties with professionals outside tech might reveal new use cases or adoption strategies.

This type of network-building also promotes resilience. Bridging links reduce dependency on a single set of relationships or customers, helping buffer market disruptions. They offer flexibility in changing environments and support long-term sustainability by enabling smoother entry into adjacent or unfamiliar spaces.

What Are the Key Advantages of Building Bridging Ties in Business?

While not every weak tie leads to an immediate benefit, the cumulative effect of bridging relationships can be substantial. These ties often serve as conduits for:

  • New market entry: Weak connections in unfamiliar regions or sectors often offer insider knowledge about customer behavior, local regulations, or cultural expectations.
  • Cross-industry collaboration: Ideas from one industry can often be repurposed or modified for another. Bridging connections are a common path through which such ideas travel.
  • Resource matching: Startups and small firms, in particular, may rely on bridging ties to find funding, mentors, or operational partners.
  • Reputation building: Interacting with diverse stakeholders helps organizations become more visible across networks, often leading to greater recognition and influence.

These outcomes support expansion without relying exclusively on strong ties. In markets where innovation and agility are rewarded, access to a wide and varied network often matters more than deep familiarity within a single one.

Where Does Bridging Social Capital Typically Show Up?

Bridging social capital appears most clearly in environments where boundaries between groups are porous, and where interaction across differences is encouraged. Urban coworking spaces, online forums, and cross-sector conferences are common breeding grounds for weak ties. Professionals attending industry events might strike up conversations with people outside their usual area of work. Those conversations may not lead to immediate collaboration, but they plant the seed for future cooperation or information exchange.

Global trade networks also thrive on this kind of capital. A small-scale producer in one country might be linked to a buyer halfway across the world through a mutual contact, translator, or logistics intermediary. That single connection bridges not just a geographic gap but also differences in language, business practice, and regulatory context.

Even digital platforms can serve this role. Communities formed around shared tools, interests, or goals often include members from a variety of industries, backgrounds, and locations. Participation in such communities allows individuals to maintain ties that may appear superficial but carry significant informational value.

Read also: Interview with Tony Swantek: Navigating Entrepreneurship and Network Marketing

How Can Organizations Cultivate Bridging Social Capital Effectively?

Bridging Social Capital to Expand Market Networks

Photo Credit: Unsplash.com

Building bridging social capital takes deliberate effort. It requires openness to unfamiliar perspectives, willingness to interact with groups outside usual circles, and strategic patience. Unlike bonding relationships, which tend to develop through proximity and emotional closeness, bridging ties often emerge through intentional outreach and shared projects.

Organizations looking to expand their market networks through bridging ties often use the following approaches:

  • Engage in multi-sector collaborations or task forces
  • Encourage employee participation in diverse professional groups
  • Rotate leadership or staff across departments or international branches
  • Attend events outside their primary industry
  • Partner with intermediaries who specialize in cross-border or cross-sector connections

These strategies increase exposure to new contexts, creating the conditions for weak ties to form and flourish. Over time, the accumulation of these relationships expands not just the size of a network but also its reach and utility.

OverSouth Realty: A New Era of Real Estate Begins in Long Island

By: TILRE Enterprises

SAYVILLE, NY — Local real estate leader Sean Manning has recently launched OverSouth, a forward-thinking real estate brokerage that is already gaining attention across Long Island. With deep historical roots and a modern approach, OverSouth is reimagining the traditional brokerage model and shaping a path forward for the future of real estate in New York.

The name “OverSouth” draws inspiration from the region’s early identity. “It’s what the area around Sayville and Bayport was once called—‘over the Great South Bay,’” says Manning. “We wanted something authentic that still sounded powerful and fresh.”

But the brand’s influence extends far beyond its name.

Agent-Centric. Innovation-Driven. Results-Focused.

OverSouth operates as a flexible brokerage, offering agents access to some of the industry’s leading tools, coaching, and support, without the outdated practices and bureaucratic hurdles that often limit professionals’ potential.

“We built a company where agents can expect to get back more than they invest,” says Manning. “A one-stop shop with every resource, cutting-edge tech, and a supportive team atmosphere.”

OverSouth is currently leading the charge in OneKey MLS for growth, excelling in both agent recruitment and transaction sides. With its headquarters in Sayville and branch offices in Saint James and Massapequa, the company is planning a fourth office opening in late 2025 or early 2026.

A Powerful Tech Advantage Paired with Exceptional Service

From AI-powered systems to an elite lead generation platform, OverSouth is working to modernize every aspect of the real estate process. The firm is also the only brokerage in OneKey MLS with a Zillow Flex license, which provides its agents with exclusive access to Zillow Showcase listings and a pipeline of high-quality buyers and sellers.

For clients, this translates to 24/7 dedicated service, expert negotiation, and a team that strives to deliver results in even the most competitive markets.

A Culture of Growth and Respect—Inside and Out

At its core, OverSouth is about people. Manning’s leadership style emphasizes authenticity, perseverance, and results, with no room for toxic culture or ego. “We’re building something special with people who love to work, love to grow, and treat others with respect,” he explains.

Many of OverSouth’s agents—including Manning himself—are first responders and community leaders. The company is highly involved in local chambers of commerce, youth sports sponsorships, and charitable events across Long Island.

What’s Next for OverSouth

With plans to expand into the South Fork and Nassau County’s North Shore, OverSouth is focused on steady growth while maintaining the personal touch and reputation it has worked to establish.

“In 3 to 5 years, I envision OverSouth as one of the leading forces in New York real estate. But it will always be a place where clients feel taken care of and agents feel valued,” says Manning.

“Real estate is about people before it’s about property. And when you get that right, the results tend to follow.”

About OverSouth

Founded by Sean Manning, OverSouth is a modern real estate brokerage headquartered in Sayville, NY, with branch locations in Saint James and Massapequa. Combining innovation with integrity, OverSouth offers advanced tools, personalized service, and a people-first culture. For more information, visit www.oversouthre.com or follow @oversouthre on Instagram.

The Innovation Most Companies Overlook: Emotional Intelligence as a Scalable System

By: Dr. Tina Flores

When people talk about innovation, they usually picture new tech, sleek dashboards, or AI integrations. However, the innovation that could potentially transform organizations in the next decade might not be software… it might be self-awareness!

As a talent strategist with experience leading hiring for government, tech, and corporate sectors, I’ve witnessed companies invest considerable resources in solving performance and retention issues. They focus on tools, analytics, and training, but often overlook the core driver behind workplace success: emotional intelligence (EI).

At TFIH, LLC, I’m working to build systems that treat EI not just as a buzzword, but as an operational framework. Through what I call the TFIH Blueprint, I assist businesses in implementing emotionally intelligent practices that can scale, much like their tech systems do.

Emotional Intelligence as Infrastructure

Many leaders view emotional intelligence as a “nice to have” soft skill. I see it differently—as infrastructure; the invisible foundation behind team dynamics, productivity, and retention. Like any infrastructure, it can (and should) be developed with a purpose.

When EI is embedded in hiring processes, training systems, and leadership development, it doesn’t just improve how people interact; it enhances how they perform. It aids them in handling feedback, managing change, and coping with pressure. These are the types of transformations that AI tools alone are unlikely to achieve.

We’ve optimized for technical skill. We’ve optimized for speed. Now, it’s time to optimize for humanity.

Why We Can’t Afford to Overlook This

Gallup reports that U.S. businesses lose up to $1 trillion annually due to voluntary turnover, much of which can be attributed to cultural misalignment, poor leadership communication, and emotional burnout. These are not merely technical challenges; they are human-centered issues.

I’ve been present at too many debriefs where a candidate checked every technical box but failed to integrate with the team. Similarly, I’ve seen “surprise” resignations that, in hindsight, weren’t entirely surprising if you had been paying attention to the emotional dynamics within the team.

This issue extends beyond leadership; it is a systems problem. Without emotionally intelligent systems, people can slip through the cracks, regardless of how many engagement surveys or software upgrades are implemented.

The TFIH Blueprint: Systemizing What Matters

To address this, I developed the TFIH Blueprint, a strategic framework that helps organizations design systems around three key pillars:

1. Coach with Clarity

Managers are often promoted based on technical expertise, not necessarily people skills. We train leaders to provide feedback, resolve tension, and set boundaries with empathy and authority, so they can lead rather than simply manage reactions.

2. Decode the Data

EI can be measured. We use people analytics to identify how emotional competencies (such as empathy, regulation, and resilience) manifest across departments—and how they relate to retention, performance, and morale.

3. Design with Intention

We shape onboarding processes, role clarity, feedback loops, and even exit interviews to ensure that emotional signals are not lost in operational noise. It’s not about layering more processes; it’s about aligning what already exists with the way people actually work.

The outcome? Reduced turnover, more cohesive teams, and a workplace culture that supports both well-being and performance.

A Human Approach That Scales

One common misconception about emotional intelligence is that it’s too “soft” to scale. In reality, it may scale more effectively than hard skills because it transcends functions, roles, and industries.

Emotional intelligence is the common denominator that enables engineers to collaborate more effectively, customer service reps to de-escalate situations more swiftly, and leadership teams to handle uncertainty with less disruption.

In my experience working with organizations, implementing EI-focused assessments during hiring has led to retention improvements of up to 30%. In another case, simply teaching new managers to recognize emotional fatigue helped reduce burnout-related attrition within three months. These aren’t theoretical outcomes—they’re measurable improvements.

Innovation Demands Emotional Intelligence

Innovation is not only about what we build; it’s also about how we build it and how people feel during the process.

In hybrid and remote work environments, where non-verbal cues are often absent and personal connections may be weakened, emotional intelligence serves as a stabilizing force. It bridges the gap between process and performance. It helps prevent remote teams from becoming overly transactional and allows leaders to foster trust even when not physically present.

AI will continue to drive change in the workplace. However, even the most sophisticated automation cannot replace the need for emotionally intelligent leadership. Tools can optimize workflows, but only people can cultivate meaningful relationships.

The Future of Work Is Emotionally Intelligent

If the past few years have taught us anything, it’s that people don’t just want to be managed—they want to be understood. Organizations that focus on emotional intelligence now may not only attract better talent; they will engage it, retain it, and foster its growth.

That’s the future I’m striving to build with TFIH.

Let’s stop treating emotional intelligence as a luxury. It’s a strategic innovation. It’s a distinct operational advantage. And it’s long overdue.

About the Author

Dr. Tina Flores is a Talent Strategy Leader, Certified Coach, and founder of TFIH, LLC. She developed the TFIH Blueprint to assist organizations in scaling emotionally intelligent systems that enhance performance. She is also the author of How to NOT Be THAT Coworker and the host of The How NOT To Guide podcast and The Here for More podcast. www.tfihllc.com

Safehaven Marine’s Record-Breaking Voyages: Engineering Tested in Challenging Conditions

Summary

Safehaven Marine, an Irish boatbuilding company founded in 1998, has built a strong reputation for its durable and high-performance vessels, as well as for its record-setting maritime achievements. From the ambitious circumnavigation of Ireland via Rockall to a high-speed North Atlantic crossing, the company has continually tested the limits of its vessels. These daring missions provide valuable insights into the capabilities of Safehaven Marine’s designs, demonstrating that their boats are engineered to perform in challenging sea conditions. This article explores Safehaven Marine’s most notable record-breaking voyages, the technological advancements derived from these feats, and their potential impact on the maritime industry.

Safehaven Marine has consistently pushed the boundaries of vessel endurance and performance. Under the leadership of its founder, Frank Kowalski, the company has built a range of highly capable pilot boats, naval interceptors, and patrol vessels. To demonstrate their resilience and seaworthiness, Safehaven has undertaken several record-setting voyages that have reinforced its reputation as an innovative boat builder.

One of Safehaven Marine’s most significant accomplishments was the circumnavigation of Ireland via Rockall in 2017, which set a new record. The company’s wave-piercing interceptor, Thunder Child, was selected for the challenge, a 2,000-kilometer journey through unpredictable North Atlantic waters. Departing from the Old Head of Kinsale, the vessel took an anti-clockwise course, navigating Ireland’s rugged coastline before heading into open waters towards Rockall

The challenges of this voyage were considerable, with shifting sea states, powerful Atlantic swells, and the need for precise fuel calculations. Thunder Child successfully completed the journey in a record time, furthering Safehaven’s reputation for designing boats that perform well under difficult conditions.

Building on this success, Safehaven Marine embarked on an even more ambitious challenge in 2021 with the North Atlantic crossing from Ireland to Iceland. This time, the newly developed Thunder Child II was put to the test. This 23-meter vessel, featuring an innovative wave-piercing hull, was designed for endurance and high-speed ocean crossings. The journey began in Killybegs, Ireland, covering more than 1,500 kilometers to reach Reykjavík, Iceland. The North Atlantic’s notorious sea conditions, including relentless waves and unpredictable weather systems, posed a significant challenge to both the crew and vessel. Despite these obstacles, Thunder Child II completed the journey at an average speed of 30 knots, setting a new world record. Following this achievement, Thunder Child II and her crew continued to Northern Iceland, across the Denmark Straits to pass beyond the Arctic Circle, battling fog and sea ice. They later ventured to Tasiilaq in Greenland, encountering icebergs in the inhospitable seas off Greenland and showcasing the engineering behind Safehaven’s vessel designs.

These world records are not merely about prestige; they also serve an important role in advancing Safehaven Marine’s vessel design and performance capabilities. Each extreme voyage is carefully documented, with data gathered from onboard sensors, GPS tracking, and real-time observations. The findings from these expeditions have provided important information for improvements in hull structure, stability, and propulsion efficiency. Through these real-world trials, Safehaven Marine has been able to refine its designs and keep its vessels at the forefront of maritime technology.

At the core of Safehaven Marine’s success is its innovative approach to hull design. Thunder Child II’s wave-piercing hull, a hybrid between a catamaran and a monohull, offers enhanced stability, enabling it to cut through waves while minimizing slamming forces. This feature is particularly useful for long-distance endurance missions, as it helps reduce crew fatigue and improves the vessel’s ability to maintain high speeds in rough seas. Powering the vessel are four high-performance Caterpillar C8.7 engines, each delivering 650 horsepower, enabling Thunder Child II to reach speeds of up to 54 knots. This advanced propulsion system, combined with precision-engineered hydrodynamics, has contributed to setting new standards for high-speed maritime operations.

Beyond setting records, Safehaven Marine’s achievements have had far-reaching effects on the maritime industry. Their endurance trials have provided valuable data on vessel stress loads, wave interaction, and fuel efficiency, which have influenced the design of their latest pilot boats, patrol vessels, and naval craft. Military and coast guard agencies worldwide have shown interest in these high-speed, all-weather vessels, recognizing their potential to operate reliably in extreme conditions.

Building on their legacy, Safehaven has expanded its focus by testing vessel applications in more extensive operational settings. The company’s vessels have undergone trials simulating military maneuvers, open-sea rescues, and high-speed law enforcement pursuits, demonstrating their versatility across multiple sectors. The insights gained from these field tests have led to continued refinements in onboard navigation systems, reinforced hull construction, and enhanced stability mechanisms, which allow Safehaven’s boats to operate safely even in challenging sea states such as force 10 conditions.

Looking ahead, Safehaven Marine is preparing for more challenging record-setting expeditions. The company continues to push the limits of naval architecture, exploring new frontiers in vessel automation, hybrid propulsion, and advanced composite materials to further enhance endurance and efficiency. Plans are already underway for the next series of high-speed endurance trials, further supporting Safehaven’s commitment to innovation and performance.

Through these record-setting achievements, Safehaven Marine has strengthened its position in maritime history, demonstrating that engineering excellence is achieved not only in design studios but also in the unpredictable waters of the open sea. With a legacy built on endurance, speed, and reliability, Safehaven continues to explore new frontiers, setting benchmarks for the next generation of high-performance vessels. The company’s ongoing investment in research and development, along with its commitment to extreme weather testing, ensures that its vessels remain at the cutting edge of performance and innovation for years to come.

How AI Investment is Shaping the Future of Tech Markets

Artificial intelligence (AI) has quickly transformed from a futuristic concept to one of the most heavily invested sectors in tech. With billions of dollars pouring into AI startups and established tech giants, AI is reshaping industries, creating new opportunities, and posing unique risks. The rapid pace of AI development is influencing everything from software tools to hardware infrastructure. But how exactly is AI investment shaping the future of tech markets? Let’s take a closer look.

Read also: A New Approach in Digital Strategy: How Influize Blends AI, Data, and Expertise

Why is AI Investment Growing So Fast?

AI has become a hotbed for investment because of its immense potential to drive innovation and efficiency across various industries. From healthcare to finance, AI solutions are offering businesses a competitive edge, enabling faster decision-making and more accurate predictions. As companies realize AI’s impact, they are investing heavily to stay ahead of the curve.

For example, AI in healthcare is not just about automating processes; it’s transforming the entire field. AI-powered diagnostic tools are becoming more accurate, helping doctors identify health issues faster and more effectively. This has led to an increase in AI-focused healthcare startups, attracting investors eager to capitalize on the growing demand for smarter solutions.

Similarly, the finance industry has seen a huge leap in AI adoption. Machine learning models are being used for everything from fraud detection to automated customer service. As more businesses look to adopt these cutting-edge technologies, the investment in AI is expected to continue growing at an unprecedented rate.

How Are Big Companies and Governments Fueling AI Investment?

How AI Investment is Shaping the Future of Tech Markets

Photo Credit: Unsplash.com

Major corporations and governments alike are investing heavily in AI, recognizing its importance for future growth. Large tech firms are pouring billions into AI development to strengthen their competitive advantage. This isn’t just limited to software companies—hardware providers are also making significant investments in AI-driven technologies, from data centers to computing infrastructure.

Governments are not sitting on the sidelines either. Many are launching initiatives to foster AI innovation, ensuring that they don’t fall behind in the global tech race. Some countries have allocated large sums of money to build AI infrastructure, from AI research centers to dedicated manufacturing facilities for AI technologies.

The push for AI development is not only about competition but also about strategic control. Countries want to ensure they remain leaders in the tech space, and AI is central to that mission. Government-backed investments are making it possible for startups to receive funding, encouraging more innovation and the scaling of AI solutions across different sectors.

What Risks Should Investors Keep in Mind?

While AI investment opportunities seem endless, there are notable risks that investors should be aware of. First, the AI industry is still relatively young, and not all AI projects are guaranteed to succeed. Many startups are developing AI solutions that may not gain traction in the market or may fail to deliver on their promises. Investors need to be cautious and weigh the potential for long-term gains against the high risks involved.

Another challenge is the pace of AI innovation itself. The rapid growth of AI means that today’s cutting-edge technology may be obsolete in a few years. This constant evolution makes it hard for investors to predict which AI technologies will have staying power. It’s also worth noting that the AI market is crowded, and not every company will find a way to stand out and succeed in such a competitive environment.

On top of that, there’s the risk of regulatory challenges. Governments around the world are grappling with how to regulate AI, and the rules are still being shaped. As new regulations emerge, they could impact the profitability and scalability of AI-driven businesses. Investors need to stay informed about potential changes in legislation that could affect their portfolios.

How Will AI Investment Impact the Job Market?

One of the most talked-about consequences of AI is its impact on jobs. AI has the potential to automate many tasks traditionally performed by humans, from customer service to manufacturing. While this is likely to improve productivity and reduce costs for businesses, it also raises concerns about job displacement.

AI investment could change the job market by creating new opportunities in fields like AI research, data science, and robotics. However, many workers may need to acquire new skills to stay competitive in a workforce that is increasingly influenced by AI. As AI continues to evolve, the demand for skilled professionals who can develop, implement, and manage these technologies will grow.

Despite the concerns, AI could also create entirely new industries that didn’t exist before, which could offset job losses in certain sectors. But this shift will require careful planning and a focus on education and workforce development to ensure that workers are prepared for the new opportunities AI will bring.

What Are the Long-Term Implications of AI Investment?

The long-term implications of AI investment are vast and still largely unknown. As AI continues to develop, it’s likely to lead to more breakthroughs that we can’t yet imagine. However, the technology’s growing presence in nearly every industry indicates that it will play a critical role in shaping the future of business and society.

AI is expected to change how products and services are created, delivered, and consumed. Over the next few decades, AI could revolutionize everything from supply chains to customer experiences, making them more efficient and tailored to individual needs. In addition, AI could push the boundaries of scientific discovery, leading to innovations in fields like medicine, space exploration, and renewable energy.

However, the potential benefits come with challenges, including the ethical implications of AI decision-making, the control of AI technologies, and the environmental impact of large-scale AI operations. These issues will need to be addressed as AI becomes more integral to global markets.

Read also: What is AI Washing and How It Affects Companies

What’s the Bottom Line for Investors?

AI investment is reshaping the tech market in profound ways. While the opportunities for growth and innovation are enormous, investors must approach AI with a clear understanding of both its potential and its risks. The market is growing fast, but it’s also highly competitive and full of uncertainty. Investors should take a long-term view and focus on companies with strong, practical applications of AI technology that can deliver real value in the coming years.

As AI continues to evolve, it will undoubtedly unlock new industries, create new jobs, and drive technological advancements. The key to success in AI investment will lie in carefully balancing optimism with caution, staying informed about the latest developments, and adapting strategies as the market continues to change.

Jessica Fabus Cheng: The Real Cost of Inaccessible Content, What Your Brand Could Be Losing

By: Jessica Fabus Cheng

Most brands assume accessibility is as simple as installing a ramp or adding captions to a video. Check the box, move on. However, this limited view may be costing them more than they realize, both in market share and in meaningful connection. Jessica Fabus Cheng understands the impact of exclusion in a deeply personal way.

After surviving a rare form of thyroid cancer that permanently altered her voice, she found herself navigating a world that wasn’t always designed for people with differences. Today, using the remaining 80% of her voice, she is creating a significant impact as Mrs. DC International 2025, a digital inclusion strategist, and founder of Accessibility in Action.

“There’s a potentially $13 trillion market that many companies overlook,” she says. “Not because they don’t care—but because they don’t see what’s missing.”

Despite growing interest in DEI efforts, many brands still misunderstand or underestimate what accessibility truly means. Cheng is working to help reshape that perspective.

Moving Beyond Compliance

Accessibility is not just a checklist item. It’s about fostering a culture of inclusion. It’s about ensuring people feel seen, welcomed, and respected. Yet for many organizations, accessibility begins and ends with a legal mandate. As a result, they may miss out on the opportunity to lead with empathy and build authentic relationships with audiences who are often overlooked.

Cheng explains that true accessibility goes beyond meeting legal standards—it means considering how someone with a screen reader navigates a website, how a person with sensory processing disorder engages with video content, or how visual contrast can significantly enhance a user’s experience. These may seem like small details, but for those affected, they are the difference between being able to participate and being left out entirely.

In a digital-first world, where much of life happens through screens, the ability to connect should be considered a fundamental right.

A Personal Perspective

Cheng’s work is informed not only by professional expertise but also by lived experience. As a former operating room nurse, she was used to caring for others. However, after her cancer diagnosis, the care became personal. She had to relearn how to speak, adjusting to a new reality where vocal fatigue and limited volume became her new normal. At one point, she even prepared to learn American Sign Language to communicate with her then 18-month-old daughter.

Rather than stepping back, she leaned into advocacy, public speaking, and a renewed mission to champion inclusion on a broader scale. Through her platform and podcast, All the Best With Jess, she elevates voices that are too often overlooked. Her pageant title is not just a crown but also a conversation starter—about what inclusion truly looks like.

Why Digital Inclusion Matters Now

More than one billion people worldwide live with some form of disability (World Health Organization). In the U.S. alone, one in four adults identifies as disabled. These are not niche audiences; they represent significant portions of the population across various demographics. Yet many brands still fail to consider them in their digital strategy, unintentionally excluding large portions of potential customers.

Cheng emphasizes that inclusion doesn’t require a complete rebrand or a team of specialists. It starts with intentional practices. Captioning videos, using descriptive alt text, writing in clear language, and designing with visual contrast are practical first steps. These changes are not only good practice—they are wise business decisions.

Accessibility makes content usable for more people, not fewer. When brands overlook it, they don’t just exclude people; they potentially leave valuable opportunities untapped.

The Triple A Framework: A Model for Meaningful Inclusion

To help brands approach accessibility with clarity and purpose, Cheng developed the Triple A Framework: Awareness, Allyship, and Action. It begins with understanding what accessibility means in practice—not just in policy. From there, it encourages organizations to listen to the lived experiences of those in the disability community and to implement thoughtful, inclusive practices that are scalable and sustainable.

What makes the framework valuable is its simplicity. Rather than overwhelming teams with legal jargon or costly audits, it offers a clear roadmap rooted in education, empathy, and execution.

In Cheng’s words, “You don’t have to be perfect. But you do have to be mindful.”

Why This Work Matters

For Jessica, accessibility is not abstract. Her cousin Tommy, who lives with Duchenne Muscular Dystrophy, once tripped over an uneven sidewalk and broke his leg. That injury, which could have been preventable with better infrastructure, led to him becoming a full-time wheelchair user. That single moment became a turning point in her advocacy journey. It was a reminder that inclusion is not just about policy—it’s about improving people’s lives.

At home, she models that commitment with her own family. Alongside her husband and daughter, she raises future service dogs for the Guide Dog Foundation, a hands-on way to teach the values of service, compassion, and inclusion.

A Call to Shift the Mindset

Accessibility is often seen as extra effort. But Cheng wants the conversation to evolve. Inclusion should not be reactive; it should be foundational. Brands that embrace accessibility aren’t just protecting themselves from potential risks; they are positioning themselves to stay relevant in a rapidly changing world.

This isn’t about doing the right thing for appearance’s sake. It’s about doing the smart thing for everyone.

Because when accessibility is prioritized, everyone benefits. And when lived experience is treated as expertise, real transformation becomes possible.

Ready to turn intention into inclusion? Start at www.jessicafabuscheng.com.

Noodle Seed: Revolutionizing Custom Software Development for Businesses

By: Noodle Seed

“Custom software” has traditionally been associated with high costs, long development cycles, and limited accessibility—typically reserved for larger corporations. As a result, many businesses have relied on off-the-shelf tools—not because they were perfect, but because they were the most feasible option.

This perception is starting to shift.

Enter Noodle Seed, a Bay Area startup that’s approaching software development in a new way. Through the use of generative AI, Noodle Seed creates custom software tailored to a business’s specific needs, with a speed and affordability more commonly associated with SaaS products. Their mission is to make custom software more accessible and simpler to create, similar to how easy it is to use a platform like Google Docs.

From Templates to Tailored Systems

Noodle Seed’s approach is referred to as “bespoke-as-a-service.” Instead of offering generic tools or templates, they deliver ready-to-use, custom-built systems designed around existing business workflows. Businesses outline what they need in straightforward language, and the platform delivers operational software in a timeframe that’s considerably shorter than traditional development cycles.

The pricing is designed to be straightforward and predictable: businesses pay per user or per transaction, eliminating high retainers, surprise invoices, and—importantly—upfront development costs.

This is not a low-code or no-code solution. It’s designed to simplify the development process, reducing complexity.

The Cost of “Good Enough” Software

Off-the-shelf software may appear cost-effective initially, but it can lead to inefficiencies that build over time. Teams often end up integrating multiple tools, which can create disjointed workflows and inconsistent data. This can result in wasted time, compromised customer experiences, and challenges when scaling.

Noodle Seed aims to address these issues by designing software that aligns with the way businesses already function. For instance, an accounting firm used Noodle Seed’s AI-powered agents to follow up on overdue invoices via text, email, and voice, resulting in over $1M in recovered cash flow and significant improvements in team productivity.

Built for Outcomes, Not Interfaces

Unlike other development tools that require technical knowledge, Noodle Seed focuses on delivering fully integrated, operational systems right out of the gate. The software is ready to scale, support, and drive business success—without requiring the usual barriers.

“We understand that our customers don’t want to spend time coding,” says co-founder Asad Iqbal. “They want results. We’re not providing development tools—we’re offering fully functioning systems that address business challenges from day one.”

A New Category: Conversational Application Development

Co-founder Fahd Rafi refers to this shift as “conversational application development.” Businesses articulate their needs in clear terms, and Noodle Seed constructs the solution.

“It’s not about giving users more tools,” explains Rafi. “It’s about delivering operational systems that are in harmony with business goals. The software should feel custom-built for each business, not a one-size-fits-all solution.”

Instead of positioning themselves as the hero, Noodle Seed positions itself as a behind-the-scenes ally, helping businesses thrive while they shine in front of their customers.

Why It Matters Now

The change is already underway. As AI continues to automate more of the software development lifecycle, businesses no longer need to choose between customization and speed, or between scalability and budget. Noodle Seed’s approach makes it possible to launch high-quality, enterprise-grade software with less time, cost, and risk compared to traditional software development methods.

Much like what Shopify did for e-commerce, Noodle Seed is redefining how businesses can access powerful infrastructure, once out of reach for many, now made more achievable for those with a vision.

Custom software isn’t months away anymore. With Noodle Seed, it’s closer than ever—and more affordable than it used to be.

Disclaimer: The results mentioned in this article, including the example of over $1M in recovered cash flow, are specific to individual clients and may not be representative of outcomes for all businesses. The use of Noodle Seed’s platform may vary depending on the specific needs and circumstances of each business. The article is intended for informational purposes and does not constitute an endorsement or guarantee of specific results.