By: Sushmita Kaur
In the heart of Los Angeles, a city that thrives on innovation and creativity, Sushmita Kaur stands as a beacon of inspiration and entrepreneurial spirit. As the CEO and Founder of The What of Insta Fashion LLC (TWIF) and the creative force behind TWIF Magazine, her journey is one of relentless pursuit, strategic innovation, and a deep passion for merging the fast-paced worlds of fashion and digital media. In an exclusive interview with our magazine, Sushmita Kaur shares insights into her professional journey, the challenges she’s overcome, and her advice for aspiring entrepreneurs.
Interviewer: Sushmita, your journey with TWIF is incredibly inspiring. What motivated you to start this venture?
Sushmita: Thank you! The motivation behind TWIF was a combination of my love for fashion and my fascination with the power of digital media. I noticed a gap in the market for a platform that could blend the two seamlessly, providing a sophisticated yet accessible space for fashion enthusiasts and industry professionals alike. I wanted to create something that wasn’t just a magazine but a movement toward integrating fashion with the latest digital innovations.
Interviewer: Running a successful business in the competitive landscape of Los Angeles is no small feat. What were some of the challenges you faced, and how did you overcome them?
Sushmita: Absolutely, the journey has been entire of challenges, from establishing a unique brand identity to securing partnerships and navigating the logistical complexities of international distribution. One of the biggest challenges was staying ahead of the rapidly evolving digital landscape. We addressed this by constantly innovating and adapting our strategies, investing in technology, and forming strategic partnerships, like our collaboration with Los Angeles Fashion Week, which really helped elevate our brand presence and operational capacity.
Interviewer: TWIF Magazine has become synonymous with excellence in fashion and entertainment. What do you believe is the key to maintaining such high standards and influence in the industry?
Sushmita: I believe the key lies in a relentless pursuit of excellence and a commitment to our vision. We focus on curating high-quality content that resonates with our audience and maintaining a robust and dynamic brand that partners and consumers trust. Moreover, fostering a culture of creativity and innovation within our team has been crucial. Everyone at TWIF is encouraged to think outside the box, which has been instrumental in keeping our offerings fresh and engaging.
Interviewer: As a successful woman in business, you’ve undoubtedly become a role model. What advice would you give to young women aspiring to make their mark in the fashion and entertainment industries?
Sushmita: My first piece of advice is to believe in yourself and your vision. The road will be full of obstacles, but it’s your passion and conviction that will see you through. Networking and building strong relationships are also vital. This industry thrives on connections, so never underestimate the power of a meaningful conversation. Lastly, never stop learning. This industry is constantly changing, and staying informed and adaptable is critical to longevity and success.
Interviewer: Looking ahead, what’s next for Sushmita Kaur and TWIF?
Sushmita: We’re constantly exploring new avenues for innovation and expansion. Our goal is to deepen our engagement with the international fashion community, exploring more sustainable and technologically advanced solutions for our readers and partners. I’m particularly excited about our upcoming projects that aim to merge virtual and physical fashion experiences in novel ways, blurring the lines between reality and digital innovation.
Interviewer: Lastly, any words of wisdom you’d like to share with our readers?
Sushmita: Dream big, work hard, and stay dedicated. The path to success is rarely a straight line, but with persistence and passion, you can achieve anything you set your mind to. And always remember, in the dynamic world of fashion and entertainment, staying true to your unique vision and voice is what will set you apart.
Sushmita Kaur’s journey is not just a narrative of personal achievement but a roadmap for aspiring entrepreneurs everywhere. Her blend of creativity, innovation, and strategic foresight continues to redefine the boundaries of fashion and digital media, making her a true visionary in the industry.
Published By: Aize Perez
